How to Generate MLM Leads on Facebook

Today, I want to educate you about how to generate MLM leads on Facebook.

Facebook is a powerful social media platform with more than one billion users. It’s one of the most popular websites online, if not the most popular website. As a network marketer, you should consider leveraging Facebook to grow your network marketing business. Even if you don’t like Facebook yourself, your prospects are ON Facebook. It’s a powerful tool that can help you grow your business quickly.

How to Generate MLM Leads on Facebook

How to Generate MLM Leads on Facebook

What I want to do in this post is share several different strategies you can use to generate MLM leads on Facebook. I’ve used all of these methods myself at one point or another (or still do) and all have worked for me.  Of course, individual results will vary.

# 1: Facebook Live

If you aren’t using Facebook live to generate leads for your MLM Business, you are really, really missing out. Facebook live allows you to make videos, similar to what you would do on YouTube. There are several benefits of leveraging Facebook live.

First off, video allows you to connect with your prospect on a personal level. When they can see your face and hear your voice at the same time, it allows them to build that instant connection.

Another great benefit of Facebook live is that all of your “fans” or “friends” will receive a notification when you go live. This is powerful when you understand it. Compare that to when you do a normal post on Facebook, and only a small percentage of your fans or friends even see it. Plus, your Facebook live will stay on your timeline/feed after it is published.

The key to generating leads with Facebook live is to provide VALUE.

Do not make your video one big sales pitch. Focus on educating and entertaining your prospect. Keep your video centered around one topic. Short videos work best, normally three to five minutes.

Be yourself. Be transparent and authentic. At the end of your Facebook live, you can have a simple call to action, such as, if you want to learn more about a product that helped me lose 20 pounds in two months, please send me a private message.

If you’re going to use the Facebook live strategy to generate MLM leads on Facebook, it’s vital that you create a posting schedule and stick to it. Don’t just create one Facebook live and stop. Be consistent and predictable. Ideally, you can do one Facebook live per day.

You have the option to do the “live” video on your personal page, group or business page. Pick the option that works best for you, although I almost always recommend doing it on your personal page.

Facebook Live is an amazing way to generate leads when you’re running a business. In fact, it’s better than YouTube, because your video would automatically start streaming when someone even scrolls to it on their Facebook newsfeed.

Source: Medium

# 2: Facebook Sponsored Ads

Facebook offers a unique pay-per-click program similar to Bing and Google. You can create an ad, set your bid, and be in business.

When people click on your ad, they will be directed to your website or fan page, whichever you choose. Even better, you can choose which “demographics of people” see your ad.

For example, you can have your ad only shown to people who have “network marketing” as an interest and live in the United States. Or, you could choose “stay at home moms in Houston, Texas.” This allows you to focus on your target market.

When using the Facebook PPC Ads, I do not recommend trying to promote your business opportunity. In most cases, Facebook won’t let you do that anyway. They are not big fans of our industry.

Instead, I suggest you give away something else for free, such as a free report or a free coaching session, or you lead with your product line. Try to use a two-step selling approach if possible. This means you give away something for free, generate a lead, and let the “free information” sell your prospect on what you have to offer.

I also suggest you start with a really small budget, less than $20. $10 is even better. Start out real small and test your results. Find out what works and what doesn’t work for you. Focus on generating leads rather than trying to make a sale!

Your # 1 goal with Facebook ads is to get people’s email address and connect with them OFF of Facebook as quickly as possible.

That should help a lot. You can learn more about an experiment I did with Facebook ads right here.

According to a study by MarketingLand, Facebook drives almost 25% of all social referral traffic, and it actually refers more traffic than every other social media platform combined. Therefore, consumers on Facebook are the most likely to engage with ads and click off the platform.

Source: Instapage

# 3: Create Your Own Group or Fan Page

Another way to generate MLM Leads on Facebook is to create your own fan page. I think it’s best to keep your MLM Business separate from your personal page (just my opinion).

You can set up a fan page for your network marketing business. You can invite people to LIKE your page. When people like your page, they can visit it frequently to see what updates you have posted. Facebook will even send messages to SOME (not all) of the people who like your page.

On your fan page, focus on PROVIDING VALUE. Don’t just try to sell and recruit. Post inspirational quotes, funny pictures, training tips, testimonials, product uses and other helpful information. Be an educator rather than a salesperson!

You can use the Facebook PPC Program to promote your fan page if you want to. Or you can put a form on your blog or website where people can “like” you and become a fan. You can syndicate your content from your blog onto your fan page.

Your other option is to create a group. I currently just use the group feature, not a fan page.

As an example, if your MLM Company sells essential oils, I would make a group about essential oils, not your company. If your company sells weight loss products, I would make a group about weight loss. If you are focused just on recruiting reps, I would make a MLM Mastermind Group, just like I have.

Once you pick a niche, you can invite people to your group and become the expert in that niche. You can educate, inspire, share videos, share tips, etc. As a result, people will start to like, know and trust you and WANT to do business with you.

The bottom line is you want to position yourself as an expert and draw people to you.

Facebook groups are a great way to indirectly promote your business and build loyal followers. Hence, I would recommend that every business owner create groups related to their niche and nurture their target audiences.

Source: Single Grain

Facebook has a daily active user base of 156 billion

# 4: Participate in Other Groups

Another good way to generate MLM leads on Facebook is to participate in other groups. Find groups similar to your chosen niche. For example, if your company sells makeup and cosmetics, look for several groups you can join geared toward that topic. If you want business builders, join groups that are network marketing oriented.

Whatever you do, do NOT spam these groups. Don’t just post your link in hundreds of groups. That’s a great way to damage your reputation, get kicked out of groups, and ruin it for all other network marketers.

Your goal is to PROVIDE VALUE. Share ideas, respond to questions, and be yourself. Your goal is to build friendships and get people to reach out to you first. Don’t pitch anyone.

Find 2-3 popular groups, participate daily, and over a period of time, you will build your own following. The key to success is consistency. You need to be persistent and consistent, develop a routine, and contribute daily.

Also, make sure you read the rules and policies for each group. Some groups do not want you posting links in their groups. Respect their rules and policies.

If you are going to post links in different groups, do not promote your company replicated website. Instead, post your articles, videos and podcasts where you EDUCATE people on a topic. In your content, you can promote your products or opportunity.

There are a couple of advantages to joining the same groups as your fans. First, you have the opportunity to connect with them in a different forum.

Second, if your fan(s) are in a group, it’s likely the other people in that group are interested in the same things (e.g., your product or service). You have the opportunity to connect with potential fans and leads.

Source: SocialMediaExaminer

# 5: Send 5-10 Friend Requests Daily

Another great way to generate MLM leads on Facebook is to send MINIMUM five to ten friend requests daily. Check out your suggested friends and look at friends of friends. Look for people with qualities and experience that would make them a good business partner or customer.

When you send your friend request, add a personal note. Let them know why you are reaching out to them. Do not pitch them in your friend request or right after they accept it.

What you are trying to do is build up your following. You want to build genuine friendships. Once people become your friend, they can learn more about what you do by checking out YOUR timeline or profile.

As you grow your followers, you will naturally generate more prospects. Assuming you are positing positive and uplifting stuff, and nothing negative that repels them, a percentage of these folks will be interested in learning more about what you do.

If you send five friend requests per day, you could ultimately have 1,800+ new friends each year! If you send 10 friend requests per day, you would have approximately 3,650 new friends.

Form a friendship with some of these folks, and I can almost 100% guarantee some of them will join your business.

You need to be real, interesting and friendly or people will not like your friends request. Be sure that you also prune your friend list every now and then. This is for two reasons, to keep a list that is active and only of people you actually interact with and if you mention you are pruning your list it makes the people remaining on the list after the cull feel more special.

Source: Web Courses Bangkok

Bonus Tip: Create a Killer Profile

One of my most important tips to generate MLM leads on Facebook is to have a KILLER profile. You want a great picture of yourself (not with your family or pets). You do NOT want to say the name of your MLM Company in your profile. Have a good “cover” for your profile. Do not provide links to your MLM Company.

In addition, NEVER ever talk about religion or politics on your timeline. It is a bad decision for business. I’m not saying not to have an opinion. Just keep your opinion to yourself and do not post it. Why? Because no matter what your views are you will automatically alienate at least half of your audience.

Also, keep all of your posts POSITIVE and upbeat. No one likes negative people. No one wants to hear about your problems. Remember, negative repels and positive attracts. Stay positive.

Think of your Facebook profile as an online resume. Whatever you do, make sure your profile is set for PUBLIC, so everyone can see it. It does you no good to have it set for private. You want the entire world to be able to find you on Facebook.

Additional Considerations

In my opinion, generating leads for your network marketing business via Facebook should only be one of your primary lead generation strategies.

I’ve found that Facebook can be very time-consuming and full of distractions. It doesn’t take long to spend a couple of hours on the Facebook without achieving anything productive.

If you are going to use this strategy you should set a time limit and be disciplined with your time. Make a prioritized checklist of things you want to accomplish that day and stick with it. I’d bet that 20 to 30-minutes a day is more than enough time to work smart.

Furthermore, Facebook isn’t too fond of the network marketing industry. You could make one small mistake without even realizing it and end up in Facebook jail. Tread cautiously!

Also, I want to give you one more piece of advice. I’ve said this before, but don’t be the person who pukes their business opportunity all over other people on Facebook. Don’t put your business opportunity links all over your wall or on your friends’ wall. Don’t tag people about your products or opportunity.

This is so annoying and unprofessional. Always focus on providing real value first. Cultivate a real relationship with each person you connect with, provide value and attract them to your business. Never do anything you wouldn’t want done to you.

Final Thoughts

In conclusion, these are my best tips on how to generate MLM leads on Facebook.

Facebook is a “tool”. When used correctly, it can help you explode your MLM Business. When done wrong, it can take up a ton of your time and money, and lead to frustration and information overload.

You can promote your business on Facebook in a variety of different ways by using strategies such as pay-per-click, creating a group or fan page, leaving comments in other groups, sending friend requests and utilizing Facebook live.

What are your thoughts? What are your favorite ways to generate MLM leads on Facebook?  Which strategy did I leave out? What do you do? Leave a comment below to tell me what you think. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

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11 thoughts on “How to Generate MLM Leads on Facebook”

  1. The worst thing you can do as a networker is join groups, immediately send out friend requests, then immediately start messaging people about your services. Case in point – my wife is a bigger girl. She is on a lot of Facebook pages about good diet, nutrition and exercise. She gets friend requests from people she interacts with on these pages. At least 20% of the time the new “friend” starts bombarding her with info about their business. It’s uncool and it hurts her feelings. It hurts her feelings for several reasons. For one, it’s obvious they are sizing her up as “a woman who needs to lose weight”. For another, the friending request was obviously way more about them promoting a business than actually wanting to be her friend. She does not give people second changes any more. If someone acts like this she blocks them and reports them to the page administrator and they are banned from the page. The pages she follows strictly prohibit stalking and spamming people for these very reasons. So please take some lessons from my story. Don’t be an ugly MLM person. You give the profession a bad taste that many can’t shake. — Don

    1. Sorry to hear she had that experience, Don. I would argue that most people in our industry do it wrong, either out of ignorance or poor training.

      Facebook is a great lead generation platform when used correctly. But, you have to do things differently than most network marketers do. It’s about providing value. It’s about building connections.

      The one lesson I have learned about Facebook marketing that has helped me the most is that it is better to draw people in, rather than push people away. Use curiosity posts and only connect with the people who reach out to you first. It’s an easier sale and it’s fun.

      By following the advice and tips in this article, MLM Reps will at least have a good starting point about how to generate MLM leads on Facebook.

  2. I’ve seen so many unprofessional networkers spam their link on every page they can find. It really gives our industry a bad reputation. If you are going to work Facebook, please take Chucks’s advice above and be a professional about it. Strive to be a leader in our industry instead of a spammer. Learn the ropes first.

  3. I agree that Facebook is an excellent way to build your MLM business and generate leads. I’ve used the PPC program, I’ve linked my blog to my fan page. I use my fan page as a place where I get to be a guru dispensing wisdom and answering questions, very rarely do I sell anything directly on the page. Commenting on other people’s pages works pretty well too. However, there are certain groups in which you can’t do any type of self promotion or they will kick you out. It’s best to just be interested and be authentic in your comments on other people’s pages. People will like you and subsequently friend you and then you can tell them more about you and what you do.

    1. Those are all good strategies, Nicole.

      If people would just take their eyes off making a quick dollar and focus on being someone worth joining, people would reach out to them.

      The key to success with lead generation on Facebook is two fold. You can either do paid ads to find potential customers and reps, which does work very well. Or, you can do attraction marketing, which works even better.

      Do Facebook lives, answer questions, share lifestyle posts, and provide value and people will see you out. And personally, I’d rather have one person seek me out per day than me pitch 100 strangers on my products or business opportunity.

  4. It is a good ide to create a fan page/group. It gives people a place to go back to in order to gain information pertaining to your product/service. And I do agree with you Charles that separating the business from the personal is best. You don’t want your personal views or beliefs or actions to cloud how people view your company. Having this fan page/group is also a good way for you to connect with your followers and get their feedback which in the end only improves the business.

    1. If you decide to create your own Facebook group or fan page, you want to follow the same principles outlined in this article.

      To get more MLM leads on Facebook you want to provide value and draw people to you. No one wants to do business with a spammer.

      People don’t like when you reach out to them for the first time and just start pitching them. People love to buy, but they hate to be sold to.

  5. Thank you for another great article. The tip you shared that stands out the most by far is: “Be an educator rather than a salesman!” How true. I have seen so many amicable conversations screech to a halt when one of the involved says something like “Well, I sell …” If that person had just shared some information about their product or their field of expertise, interest and rapport would have been built. Share what you know, provide value and build interest, and the customers will turn to you in their times of need. This is excellent advice.

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