Facebook is a powerful platform with close to one billion users. It’s one of the most popular websites online, if not the most popular website.
As a network marketer, you should consider leveraging Facebook to grow your network marketing business. What I want to do in this post is share four different strategies that you can use to build your MLM Business on Facebook.
I’ve used all of these methods myself at one point or another (and still do) and all have worked for me. Of course, individual results will vary.
1) Use the Facebook PPC Program: Facebook offers a unique pay-per-click program similar to Bing and Google. You can create an ad, set your bid, and be in business. When people click on your ad, they will be directed to your website or fan page, whichever you choose. Even better, you can choose which “categories of people” see your ad. For example, you can have your ad only shown to people who have “network marketing” as an interest and live in the United States. This allows you to focus on your target market.
When using the Facebook PPC Ads, I do not recommend trying to promote your business opportunity. In most cases, Facebook won’t let you do that anyway. Instead, I suggest you give away something else for free, such as a free report or free coaching session, or you lead with your product line. Try to use a two-step selling approach if possible. This means you give away something for free, generate a lead, and then sell whatever it is you are selling in follow up emails.
I also suggest you start with a really small budget, less than $20. $10 is even better. Start out real small and test your results. Find out what works and what doesn’t work for you. Focus on generating leads rather than trying to make a sale! That should help a lot.
2) Create a Group or Fan Page: Another way to generate MLM Leads on Facebook is to create your own fan page on group. I think it’s best to keep your MLM Business separate from your personal page (just my opinion).
You can set up a fan page for your network marketing business. You can invite people to LIKE your page. When people like your page, they can visit it frequently to see what updates you have posted. Facebook will even send messages to SOME (not all) of the people who like your page.
On your page, focus on PROVIDING VALUE. Don’t just try to sell and recruit. Post inspirational quotes, funny pictures, training tips, testimonials, product uses and other helpful information. Be an educator rather than a salesman!
You can use the Facebook PPC Program to promote your fan page if you want to. Or you can put a form on your blog or website where people can “like” you and become a fan. You can syndicate your content from your blog onto your fan page.
Your other option is to create a group. I have a group and a fan page. Both work well. As of May 2014 and beyond, I would go with a group rather than a fan page, since it is more interactive than a fan page. Follow the same advice with your group as I gave you for your fan page.
3) Leave Comments on other Groups or Fan Pages: Another way to get MLM Leads on Facebook is to leave good (not spammy) comments in groups and fan pages on Facebook. Make sure you provide value and don’t be the person who spams your business opportunity link everywhere. Answer other people’s questions, provide good advice and always offer value.
As you become a frequent contributor, people will seek you out and check out your profile page, group page or fan page. That is what you want to happen. When people do that, start building a friendship with them before you go for the jugular and try to make a sale.
Whatever you do, DO NOT be a spammer. So many people give our industry a bad name because they blast their business opportunity all over Facebook. Never do that.
4) Network and Socialize with Other Networkers: Another great way to generate leads for your network marketing business on Facebook is to become friends with other network marketers. You can submit friend requests to other network marketers and focus on building a relationship with them. Once again, do not “puke” your business opportunity on them as soon as you meet them. Also, make sure you follow Facebook’s rules and guidelines.
You can search for people with certain interests and do a friend request with them. Not everyone will take you up on the offer, but some will.
In my opinion, generating leads for your network marketing business via Facebook should only be one of your lead generation strategies. I’ve found that Facebook can be very time consuming and full of distractions. It doesn’t take long to spend a couple hours on the website surfing around. If you are going to use this strategy you should set a time limit and be disciplined. Make a prioritized checklists of things you want to accomplish and stick with it. I’d bet that 20 to 30 minutes a day is more than enough time to do all of this.
Furthermore, Facebook isn’t too fond of the network marketing industry. They could approve your ad today and disapprove it tomorrow. That’s why you don’t want all your eggs in one basket.
Also, I want to give you one more piece of advice. I’ve said this before, but don’t be the person who pukes their business opportunity all over other people on Facebook. Don’t put your business opportunity links all over your wall or on your friends’ wall. This is so annoying and unprofessional. Always focus on providing real value first. Cultivate a relationship with people and then mention your business opportunity if they express an interest.
Draw others in rather than push them away.
In conclusion, generating leads on Facebook is a great way to grow your network marketing business. You can promote yourself in a variety of different ways by using strategies such as pay-per-click, creating a group or fan page, leaving comments on other groups, or by socializing with other network marketers. The key to success is to be consistent and use this method in conjunction with other lead generation strategies.
What are your thoughts? What are your favorite ways to generate leads on Facebook? Leave a comment below to share your thoughts.