How to Find Good Solo Ads to Promote Your Business

Today, I want to share some of my best solo ad success tips. If you are looking to buy a solo ad to promote your online business, I can offer you a few tips to help you get better results with your solo ad.  These are things I’ve learned from promoting my business with solo ads during the past four years.  Please keep in mind I’ve purchased approximately 100 different solo ads, so I have a lot of experience on this topic.

Tip # 1: Look for Guaranteed Clicks

When you buy a solo ad, you normally have two options. Some list owners offer a guaranteed amount of clicks to your website for a specific cost. For example, they might sell 200 clicks for $100. Other list owners simply guarantee they will send out your email, but they cannot guarantee the results you will get with their service. When possible, choose list owners who offer guaranteed clicks.  It doesn’t do you any good to spend money on a solo ad if the list is crap and no one clicks on your link to visit your website.

Tip # 2: Look for Customer Testimonials and/or Reviews

On the solo ad sales page, look for client testimonials. If the service is good, there should be some customer testimonials. If possible, contact some of these people just to verify the testimonial is real and see what they have to really say about the service. Many testimonials online are fake, so you need to do your due diligence before you buy a solo ad.  You can also type in the name of the solo ad plus the word review or scam, into Google, and see what you get.  If the service is crappy, there is a good chance that some people wrote about it or did a video about it.  Don’t take everything you read or see at face value, but at least do your due diligence and see what you can find.  If there are lots of negative things about the solo ad service, I suggest you look for a different vendor.

Tip # 3: Find Out How the Person Built Their List

Ask the list owner how they built their email list. This is really important. If the list is a bunch of “freebie seekers” you are probably wasting your time. Instead, look for a list that has proven buyers in it. Find out what marketing strategies the list owner used to collect the names and emails and how often he/she sends emails to their list.  I would personally much rather send an email to a list of buyers than a list of freebie seekers.  A good list of 1000 names can easily outperform a list of 5000 junkie names, so do the best you can to make sure the solo ad list is top quality.

Tip # 4: Find Out if They Offer a Money Back Guarantee

Find out if the list owner offers a money back guarantee. In other words, if they offer 200 clicks, do they guarantee you will get at least 200 clicks? Will they resend your email if you don’t get the 200 clicks? Just clarify what type of guarantee there is before you buy a solo ad. Also, find out if they offer a money back guarantee if the ad doesn’t convert well.  Most list owners won’t give you a refund, since it is a service, but if you don’t get any clicks, or if you get less clicks than promised, they should resend the ad to their list.

Tip # 6: Cheaper is Not Always Better

You get what you pay for. Cheaper is not always better. Sometimes you can find a cheap deal that is great quality. But typically cheap means poor quality and poor service. I’ve tried many different solo ads and most of the cheap ones produced horrible results. Even though they were cheap they didn’t generate many clicks, leads or sales. On the other hand, the more expensive solo ads are not always the best either. You have to start small and test. And you will never know if a solo ad will produce good results until you try it.

Tip # 7: How Long Will It Take to Send Your Solo Ad?

Many of the best solo ad services have a backlog. They sell so many solo ads that you might have to wait 1-3 months (or longer) before your ad goes out. Just make sure you ask the list owner before you buy a solo ad, what the wait time is. That way you aren’t surprised in a bad way.

Final Thoughts

In summary, these are seven tips to help you achieve solo ads success. Before you spend any money buying solo ads, make sure you go through these seven steps first. It will save you time and money in the long run.

What are your thoughts?  Please leave a comment below to share your tips on solo ads.  I look forward to hearing from you.

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5 thoughts on “How to Find Good Solo Ads to Promote Your Business

  1. Diamond Grant

    Looking for customer review or testimonials is a great review. Thanks for sharing the tidbit about Google because I had not considered that prior to reading this post. I do think it is a good idea to do your research so you don’t end up in a bad situation and people are far more motivated to share about a negative experience than they are to share about a positive, so if a service is crappy the likelihood of someone sharing about it is high.

    Reply
  2. Faye

    This is good information. I have run a website for a few years now, and I have never advertised. I have enjoyed a fair amount of success by just using Facebook and word-of-mouth sharing, but now I think that I may be ready to take the next step up to spending money on advertising. I just really do not know where to start. I have been considering spending the money on a Facebook advertisement, so I will be checking out your article on that next.

    Reply
  3. Kyle H.

    I recently decided to start advertising my business online. Whenever I started looking for ad space that I could buy, it was kind of overwhelming. I had no idea there is such thing as a “money back guaranteed” ad. I’m glad I found this article before I started buying ads somewhere.

    Reply

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