Lots of folks want to know how to find good MLM distributors. Everyone wants to know the secret to finding “quality” distributors who actually get off their you know what and get to work and produce good results.
From personal experience, I’ve found that about 1 in 10 people you sponsor does much of anything at all. About 50% of people quit, about 40% use the products consistently, about 10% do ANYTHING at all, and about 2% do 95% of the work! The 2% is the group of people you are looking for.
The question is “where do you find these two percent of people?” That my friend is a million dollar question and I’m going to do my best to answer it honestly and objectively.
I should state upfront that you NEVER know who is going to build a big business. Usually, the people you think will do well end up quitting and the people you thought would be a dud build it big. If there was a way to KNOW ahead of time who was going to build it big, there would be no need to work the numbers or focus on personal development.
That being said, you can do certain things to improve your chances of finding good MLM distributors.
I’ve studied hundreds of top earners in our industry and here are a few trends that I have noticed. These are the things I’ve found that “most” of them had in common.
- Most had prior business experience
- Most were already successful at whatever they were doing before they joined the business
- Most had a large sphere of influence
- Most had disposable income to build their business
- Most were sick and tired of being sick and tired and were looking for a Plan B
- Most were coachable
- Most were accustomed to working on commission or performance based pay
Of course, there are always exceptions to this rule. However, I’d bet that if you studied most of the top earners in your company you would quickly see that a majority of them meet this description.
If you want to find good MLM distributors you really have three options.
Option number one is to look for quality people to sponsor. Focus on sponsoring people in the demographics I mentioned above. This is a very good strategy. Personally, I’d rather sponsor five quality people than 10,000 people looking for the magic dust.
Your second option is simply to work the numbers. Sponsor hundreds of people, let the leaders identify themselves and let the followers lead you to other leaders. This is the strategy that most top earners use. Lots of folks will quit. You will have high turnover. But if you sponsor enough people you will naturally find some quality people who build a big business.
Your third and best option is to work in depth! As soon as you sponsor someone, help them sponsor a few folks and then keep repeating this process over and over in depth. Drive each leg hundreds of levels deep and you will naturally find plenty of good MLM distributors to work with.
I should also note that most of your good distributors will come in depth anyway. The odds of you sponsoring your best people are pretty slim. Study most top earners and you will quickly discover that most of their good leaders come many levels below in depth.
The bottom line is that good distributors are what will make your organization grow. One or two quality people can change your business and finances forever. One or two good distributors will produce 50 to 75 percent or more of your total team volume.
Always keep your eyes and ears open for good MLM distributors. And let every non producer on your team be a doorway to finding a good distributor in depth.
What are your thoughts? Leave a comment below to let me know what you think. I look forward to hearing from you.