How to Find Good MLM Distributors

Lots of folks want to know how to find good MLM distributors.  Everyone wants to know the secret to finding “quality” distributors who actually get off their you know what and get to work and produce good results.

From personal experience, I’ve found that about 1 in 10 people you sponsor does much of anything at all.  About 50% of people quit, about 40% use the products consistently, about 10% do ANYTHING at all, and about 2% do 95% of the work!  The 2% is the group of people you are looking for.

The question is “where do you find these two percent of people?”  That my friend is a million dollar question and I’m going to do my best to answer it honestly and objectively.

I should state upfront that you NEVER know who is going to build a big business.  Usually, the people you think will do well end up quitting and the people you thought would be a dud build it big.  If there was a way to KNOW ahead of time who was going to build it big, there would be no need to work the numbers or focus on personal development.

That being said, you can do certain things to improve your chances of finding good MLM distributors.

I’ve studied hundreds of top earners in our industry and here are a few trends that I have noticed.  These are the things I’ve found that “most” of them had in common.

  • Most had prior business experience
  • Most were already successful at whatever they were doing before they joined the business
  • Most had a large sphere of influence
  • Most had disposable income to build their business
  • Most were sick and tired of being sick and tired and were looking for a Plan B
  • Most were coachable
  • Most were accustomed to working on commission or performance based pay

Of course, there are always exceptions to this rule.  However, I’d bet that if you studied most of the top earners in your company you would quickly see that a majority of them meet this description.

If you want to find good MLM distributors you really have three options.

Option number one is to look for quality people to sponsor.  Focus on sponsoring people in the demographics I mentioned above.  This is a very good strategy.  Personally, I’d rather sponsor five quality people than 10,000 people looking for the magic dust.

Your second option is simply to work the numbers.  Sponsor hundreds of people, let the leaders identify themselves and let the followers lead you to other leaders.  This is the strategy that most top earners use.  Lots of folks will quit.  You will have high turnover.  But if you sponsor enough people you will naturally find some quality people who build a big business.

Your third and best option is to work in depth!  As soon as you sponsor someone, help them sponsor a few folks and then keep repeating this process over and over in depth.  Drive each leg hundreds of levels deep and you will naturally find plenty of good MLM distributors to work with.

I should also note that most of your good distributors will come in depth anyway.  The odds of you sponsoring your best people are pretty slim.  Study most top earners and you will quickly discover that most of their good leaders come many levels below in depth.

The bottom line is that good distributors are what will make your organization grow.  One or two quality people can change your business and finances forever. One or two good distributors will produce 50 to 75 percent or more of your total team volume.

Always keep your eyes and ears open for good MLM distributors.  And let every non producer on your team be a doorway to finding a good distributor in depth.

What are your thoughts?  Leave a comment below to let me know what you think. I look forward to hearing from you.

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10 thoughts on “How to Find Good MLM Distributors”

  1. This is really great advice! I’m trying to build a quality team to distribute a fantastic product, one which can actually change the lives of the customer for the better very quickly, and it sure is tough!

    Even with a product that literally helps the customer make money, it is hard to get the right sales people in place to CONSISTENTLY drive sales.

    I’ll be keep an eye out for these tell tale signs in future recruiting.


  2. Chuck, after really thinking harder on this, I believe there is another item that can be looked at in finding quality distributors. The ones who are using the products and loving them will be better than the ones who have the products sitting on a shelf and used them once or twice.

    If a person is “fired up” about a product, they will have excitement about selling and getting others to do the same. If a person is “ho-hum” about the product or service, others will see, and feel that attitude.

    This all goes back to leading with the product or service. Get your possible distributors using them and then give them a reason to become a distributor.

    1. Very true Greg. Not only is someone who uses and believes in the product(s) more passionate in their approach to selling the product(s), but they are also far more convincing as a distributor. I can recall an instance where a distributor from a company was trying her hardest to sell me a product and yet she couldn’t tell me anything specific about it. When it all boiled down, she herself had never tried the product so she was giving me a generic product description. Yuck!

      You want people to look and you and say, “Wow! She/He is so passionate about this product, it must be great.” That is a valuable tool in and of itself that can help you gain new customers and subsequently new distributors as well.

      1. As I have been in sales for a good part of my life (mostly telemarketing), I have met and known people who could sell ice water to an Eskimo. When I ask them how, the most common response is: believing in the product or service. The only way to truly do this is to use the product.

        My step dad worked for Pepsi Cola. He had a trainee come to work one day and when they stopped at a gas station, the kid came out with a bottle of 7-up. My step dad told him he could either throw it away or find a different job. We have to use the products to be able to sell them.

  3. It is definitely important to find people who are coachable. There is nothing quite as frustrating as someone who comes in thinking they know it all. While they may have had previous success and previous business experience, all businesses are unique. And while some overarching principles may apply, there are still specifics that have to be learned. A nice blend of coachability and independence is ideal because those individuals are enthusiastic to learn from you and they then take what they learn and run with it without having to be led every step of the way.

  4. This is the most difficult question I have heard this week. It is like trying to find the ever elusive fountain of youth.

    I do agree that working in depth is the best option. Find one distributor. Help them build a team showing them how to do what you are doing. Once they are stable, do the same with another. By doing this, you are essentially also doing option #2, but at a slower pace.

    Good job at making people think today Chuck. If anyone has come even close to truly answering this question, you have.

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