Today, I want to talk about creating a tracking system for your MLM Leads. I should start out by telling you that I am not always the most organized guy in the world (just ask my wife). However, when it comes to my businesses, I am meticulous with the paperwork and the numbers. I’m a big believer in systems and spreadsheets. It just makes life easier to be organized.
As a smart network marketer, you need some type of tracking system for your leads. No, it doesn’t have to be complicated or internet based. It doesn’t have to be done on your computer, tablet, or smart phone. It can be handwritten. What matters most is that you pick a simple tracking system you are comfortable with that works for you.
What I Use
I like to use a simple MS Excel Spreadsheet. If you are just getting started I suggest you do the same thing. Here’s what you should do.
The first step is to decide what information you want to track. I would say the name, email and phone number are the basic contact information fields. Here are some of the things that I like to track:
- Date Last Contacted
- Conference Call
- Three-Way Call with Upline
- Misc. Info
All you need to do is create a Excel Spreadsheet with these categories in columns. Every time you get a new lead, you add them to your spreadsheet. Every time you follow up with a lead or send them through another part of your follow-up process, you update your spreadsheet.
What’s great about using this method is that you have all of your leads in one place. In addition to that, you can look at your spreadsheet at any given time and know exactly where your leads are in the follow-up process.
This is a lot more effective than keeping leads in your address book or index cards. By all means, you can purchase an expensive CRM program to do this for you, but I don’t think it’s necessary.
Once again, what matters most is that you create a simple system that works for you. Using an Excel Spreadsheet is probably the easiest way to get started because it is free and easy to do.
Your only responsibility is to keep this spreadsheet accessible at all times and keep it updated. If you can do that, you will be able to manage the lead flow in your business with ease.
Index Card System
Another way to track your MLM leads is to use an index card system. You can buy a pack of 100 index cards for $1 at Wal-mart. You would also want to buy an index card holder, or you could use a shoe box. The final thing you need to buy is monthly tabs. You want a pack of 12-monthly tabs, one for each month.
Whenever you get a lead, you fill out an index card with their information. You write down all of their information on the index card, what you talked about, and their interest level. Once you do that, you file it away in your index card holder. If the person is not interested in what you have to offer, file it away for six months from now, so you can follow up with them again in six months.
If they are interested, keep it in the active leads tab and walk them through your sponsoring process.
Using an Auto-Responder
An auto-responder is a great way to automatically stay in touch with your leads, although it is a little bit limited. It manages all of your email leads for you. Uninterested people can unsubscribe any time they want. People keep getting your emails at whatever frequency you set. I personally use Aweber.
The only problem with just using an auto-responder is you don’t have anywhere to keep their personal information. You simply have their email. You won’t have their phone number, address, interests, or list of things you talk about.
I suggest using an auto-responder, but I think it’s good to add the personal touch and keep a spreadsheet or index card on each person as well.
Custom CRM Program
There are some expensive, but effective CRM programs you can use to track leads. The first one that comes to mind is SalesForce. This lets you keep all the information in one place, online, and it simplifies and automates your follow-up process. This should only be used by the serious network marketer. It does come with a fee, but I think the price is worth it.
Stat Trak Pro
I use another program called Stat Trak Pro. I think it costs a one time fee of about $30. This is where I keep all my mailing addresses so I can do mailing labels. It lets you create different lists and is a great program. I’ve been using this software program for several years now and really enjoy it.
The Bottom Line
The bottom line is that you need a simple and effective way to keep track of all your leads. Your primary goal is to build a database and maintain it. Think about it this way for a minute. If you talked to five people a day, every day, for five years, you would have a list of about 10,000 people. If you did a good job staying in touch with all of these people, you would never have to talk to anyone ever again about your products, services, or business. You could build a dynasty just from this list!
What are your thoughts? What do you do to track the leads in your MLM Business? Leave a comment below to let me know what you think. I look forward to hearing from you.