Today, I want to teach you everything I know about how to create a team culture in your network marketing business. I should tell you right up-front that this is one area I am REALLY working hard to improve in my own business. It’s been one of my biggest challenges since I started building my network marketing business online, and I also see most other distributors struggling with the same thing.
Hopefully, my insights and experience can steer you in the right direction so you don’t have to make the same mistakes that I did.
What is a Culture?
Here’s one definition I found online. “A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.”
The best example I can share with you is the military. I spent 15 years in the Army and the experience was very different from being a civilian. As I see it, the military is a sub-culture within the American culture. It has its own set of values, beliefs, rules, policies, procedures, customs and courtesies.
People in the military talk a certain way. They dress a certain way. They act a certain way. There are rules that are very different from rules outside of the military. There are traditions, customs and courtesies that are followed and honored. People inside the military culture understand it. Most people outside of the military culture don’t get it.
Within our society, there are probably thousands of different cultures and sub-cultures, each with their own set or rules, customs, traditions, courtesies and ways of doing things.
Why Your Network Marketing Team Needs a Culture
You might be asking yourself “why does my network marketing team need a team culture?” That is a great question. Your team needs a culture of its own for a couple of different reasons. First of all, everyone wants to feel like they belong to something bigger than themselves. People want to be part of something great. People want to spend time and be around other people who are like them, with similar goals and interests.
Another reason your team needs its own culture is because most people on your team will have low self-esteem, lack confidence in themselves, and have worthiness issues. Your culture can encourage your team to work on their personal development, get their thinking right, and get out of their own way.
Your team culture can give people time to grow UNTIL they develop the right skill-set and mind-set they need to succeed, so they can go out and build a big business.
Examples of a Team Culture in Network Marketing
When it comes to team cultures in network marketing, one company really stands out: AMWAY. No, I am not affiliated with Amway either, although it was the first network marketing company I ever joined.
Amway is far from perfect, but their team cultures are the best in the industry. They do a good job at keeping people around five, ten, twenty, even thirty or more YEARS, even if they aren’t making money!
What they do right is create an atmosphere that people are happy to be part of. People are encouraged to attend meetings, rallies, listen to motivational tapes, counsel with their upline, set goals, and work on their personal development.
Most serious distributors will attend several meetings each month, where they can hang around other people in the team who have similar interests and goals.
In Amway, most of the distributors are taught to dress the same (blue suit and red tie) when they show the plan. There is a lingo or jargon that is used. People read similar books and listen to similar tapes so they start to think alike.
Some people might call this brainwashing. I disagree. Let’s go back to my definition of culture again for a moment. “A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.”
I would argue that almost everything you know and think right now has been taught to you by your culture, probably without you even realizing it.
Here are a few examples:
- Picking your favorite sports team because of family preferences or where you live
- Attending a certain college based on its reputation or price
- Driving a certain automobile because of the way it makes you feel
- Being frugal or choosing to try and keep up with the Jones’s
The truth is most of us make decisions based upon the values and beliefs that we were taught by our culture.
How do you create your own team culture in your network marketing business?
This is a million dollar question and I’m going to try and give you a million dollar answer.
You need to create an atmosphere (culture) that people are happy to be part of and one that gives people a sense of belonging. It’s next to impossible to do that on the internet.
One of the reasons for the high drop-out rates with internet recruits is the lack of culture. There’s no face to face time. Everything is done through email or video and it’s just not the same as meeting face to face. It’s hard to build relationships and establish a culture online.
If you want to develop your own team culture for your network marketing business you need to do a few things. Here are some things that come to mind.
# 1 A weekly or monthly meeting – Love them or hate them, meetings are powerful. When you bring 20, 50, 100 or more people with similar interests together it’s powerful. It gives people something to look forward to and a sense of belonging. It also provides social proof.
# 2 A recommended reading list – You should have your team members reading similar books to help them develop their skills.
# 3 A weekly call – Your team should have a weekly call to share information, share ideas, and learn new skills. It’s also a great way to inject some motivation into your team.
# 4 Big regional events every 90 days – These are VERY powerful events, typically done once a quarter. It’s where people from several states get together for a big event with several thousand people.
# 5 Standardized training for all team members – You need some type of standardized training for everyone on your team, so everyone is getting the same information.
# 6 A powerful recognition system – This could be one of the most important parts of your team culture. Most people crave appreciation and recognition more than anything else. Even worse, most people feel underappreciated at home and at their job, so if you can make them feel appreciated, you will keep them around.
# 7 Team jargon and lingo – You want to have your own jargon and lingo that your company or team uses that only people on your team understand.
These are just a few things you can do to create your own team culture for your network marketing team.
In summary, culture is a very important part of society. People want to belong to something bigger than themselves. People feel comfortable hanging around people with similar interests and values. To make it big in your network marketing business, you’re going to need to create a team culture where people can experience a sense of belonging, feel appreciated and get the training they need to succeed. If you haven’t already created a team culture yet, you should start working on it now.
What are your thoughts? What do you do to create a culture on your team? Leave a comment below to tell me what you think. I look forward to hearing from you.