I recently read an amazing book titled How to Create a Recruiting Explosion by Big Al Tom Schreiter. I found this book while surfing on Amazon a few weeks back and bought it for just one penny plus shipping. Talk about a great deal.
I read the book in one setting and then re-read it again. I laughed. I had some “ah ha” moments. I was entertained and educated at the same time. To say I liked it would be an understatement. And no I’m not Big Al’s long lost cousin writing this review because I owe him a favor!
I’m writing this review because you need to read the book. PERIOD. Order a copy. Buy a few copies for your team. Have everyone read it and have a training session about what you learned. Yeah, the information is about 30-years old, but it is still very relevant today.
Here is a breakdown of the chapters:
- Rebuilding momentum
- The checklist close
- The pressure is on
- Work smart, not hard
- The answers
- Unfair! Unfair! Unfair!
- Locate the fishing hole
- The magic beans
- Too good to be true
- Why people don’t believe you
- Distributor Joe eats the office
- Street smarts don’t pay off
- Questions anyone?
- So you just have to run that ad
- One possible solution
- Dear Gabby
- The best people
- Booths, tradeshows and fairs
- The secret ingredients
- Test answers
- I.P formula
- Keeping your downline
How to Create a Recruiting Explosion: Top Quotes
Listed below are some of my favorite Big Al quotes from the book. Each quote is in bold and italics. After each quote I share my own two cents about it.
# 1: Want to guarantee your group’s decline? It’s easy. Just stop working and watch.
The speed of the leader is the speed of the team. Your group will watch what you do and if you are lucky, they might do 50% of what you do. If you do nothing, your group will die a quick death.
# 2: Recruiting and retailing activities builds business.
These are the two most important activities in your business. Spend MOST of your business hours doing these two things and you will be set. Don’t confuse busy work with being productive.
# 3: The best contests have provisions that allow everyone to win.
Make sure that your contents are designed for part-timers so everyone has a chance to win. By all means, you can have a grand prize winner, but also have smaller, achievable prizes. This will encourage your part-timers to participate, which will results in more team growth.
# 4: Distributors, like ordinary people, are short-term planners.
Most people in the real world think short-term. It’s natural for most people. Leaders, on the other hand, tend to think long-term. Please understand that most people spend more time planning their vacation than they do planning their life. Also, remember that most reps are thinking pay day to pay day. They aren’t looking three, five or ten years down the road.
# 5: If your contests are longer than two weeks, distributors will wait thirteen days before starting.
People tend to procrastinate in just about everything they do, especially in this business. That’s why it’s better to have 1-day contests rather than contests that last a few weeks.
# 6: People work better in pairs.
Team up your downline members so they have an accountability partner to work with. When you put two people working together they can get a lot accomplished.
# 7: We have to build deep to help our distributors taste some success.
Light a fire in the basement of your team so everyone gets excited. Build your business from the bottom up. When you work on level 10, for example, you are automatically motivating and helping the nine levels of above them.
# 8: Professional recruiters spend their time in front of qualified prospects. Amateurs spend their time in front of anyone and everyone.
Make sure that you have a way to pre-qualify people BEFORE you show them the plan. This will save you a lot of time, money and frustration. By no means should you pre-judge someone. Talk to everyone, but make sure you ask qualifying questions with people BEFORE you spend much time sharing the products and business with them.
# 9: Understanding builds credibility. Credibility builds trust.
People will only join or buy from you if they like you, know you and trust you.
# 10: It’s almost impossible to help someone who has given up.
You can’t drag people across the finish line. You can’t make anyone successful. Work with the willing, the people who deserve your time.
# 11: Prospects put us under a microscope and judge us more than they judge the opportunity.
People don’t join companies, they join people! Make sure you are someone worth joining.
# 12: New distributors need follow-up, patience, and training. They don’t need an absent leader.
Nearly 95% of your team will need intensive support, especially during their first 90-days in the business. Be accessible and have a game-plan for your new people.
# 13: Everyone wants to make an appointment with the expert.
An expert is someone from out of town with a briefcase. Sometimes, it’s hard to be a prophet in your own land. The people who know you best are often the most critical of you. Also, work by appointment whenever possible.
# 14: Logic doesn’t sell. Emotions and credibility sells.
Appeal to people’s emotions whenever possible. People make emotional decisions and then justify those decisions with logic, not the other way around.
# 15: A key to a profitable multilevel business is not getting more distributors, but keeping the present distributors.
Recruiting will make you money but retention will make you rich. Spend as much time retaining people as you do recruiting new people.
My Overall Analysis of the Book
- It’s funny
- It’s easy to read
- It’s loaded with useful, relevant content
- You should order a copy and read it!
About the Book
Big Al’s How to Create a Recruiting Explosion was published in 1986 by KAAS Publishing. It is an out of print book and comes in paperback format. The ISBN is 1-892366-01-0. It features 119-pages.
About “Big Al” Tom Schreiter
Big Al is one of the most respected trainers in our industry. He’s been in the industry for more than four decades now. He has tons of wisdom, a great personality, and frequently speaks at different company conventions. You can visit his website here.
In review, I give How to Create a Recruiting Explosion 9 out of 10 stars and think you should buy a copy and read it. It’s fun, loaded with great tips and easy to read. Even though the book is nearly 30-years old, it is still relevant in today’s fast paced world.
What are your thoughts? Have you read the book? What is your favorite “Big Al” quote on this list and why? Leave a comment below to let me know what you think. I look forward to hearing from you.