In today’s post, I want to talk to you about how to communicate with your MLM team and distributors.
I honestly believe that good communication is vitally important if you want to succeed in network marketing (or any other business). People want and need to be informed as to what is going on in the business. In addition, people want to feel a sense of belonging. They want to feel important and know that you care about them on a human level.
Relationships are the key to long-term success in network marketing. The only way to keep a strong relationship is with constant communication.
To communicate effectively with your team members, you need good communication skills and a solid game plan. You must be proactive, see things from the other person’s point of view, and make the other person feel important. It won’t happen by accident.
How to Communicate with Your MLM Team: 8 Tips for Success
What you will see below are 8 simple tips you can follow to communicate with your MLM team effectively. I hope you will consider each tip, and look for ways to improve your own communication skills.
# 1 Negative Goes Up, Positive Goes Down
The first thing you should realize is that whenever you are feeling down or depressed you should call your upline, not your downline. Never share your frustrations or disappointments with ANYONE on your downline team. EVER. They already have their own problems and struggles and don’t need to know about your problems. If you share your problems with your downline, you will plant seeds of doubt in their mind about the business.
On the other hand, your upline and sponsor are there to coach you and support you and help you work through your own challenges. Just remember, when you are feeling down, go up and when your are feeling up, go down!
# 2 Set the Expectations
When you recruit someone into the business you want to tell them right up front how you like to communicate. Let them know your favorite ways to communicate, the best way to reach you and the best time to call. Let them know if and when you will call them. Let them know what your protocol is for answering questions. For example, I tell everyone I sponsor that it’s their job to call me when they have a question or need help. I tell my team that they won’t hear from me much and that if they want to talk, just give me a call. Figure out what works best for you and let your team know what they should do.
# 3 Talk to Your Active People Weekly
When you look at your downline report you will be able to tell who is active in the business and who isn’t. Typically, no more than five to ten percent of your team is active. Make sure that you communicate with everyone who is active and doing something to grow their business. In other words, communicate often with the folks who are actively sponsoring new customers and distributors into the business. Stay in touch with these folks at least once a week. Send them a handwritten note, an email or give them a call. Let them know you are there to support and help them as needed.
# 4 Send Out a Weekly Message to Your Entire Team
I believe you should send out a weekly email or voice broadcast to your entire team every week. Send out any new business updates, training tips, thoughts for the week, contests and incentives, specials, etc. Keep everyone abreast as to what is going on in the company. I send an email to my entire team every Monday, Wednesday and Friday.
# 5 Create a Monthly Newsletter
I am a big fan of having a team newsletter that you send out in the mail once each month. An email newsletter won’t cut it. I know there is a cost associated with it and it takes a little time to do, but I think it is time and money well spent. What’s great about a mailed newsletter is you can make sure everyone on your team gets the SAME information. Nothing gets distorted or lost in translation. I would send your newsletter to all of your personally sponsored people and all of your serious people.
# 6 Leverage Technology Whenever Possible
You can’t call hundreds or thousands of people yourself each month. There isn’t enough time in the day to do that. Save those one-on-one calls for your top leaders and personally sponsored people. Whenever possible, leverage email, voice broadcast or other technology to communicate with your entire team at once, so you can work smart. For example, there are voicemail services you can use, such as Communikate. Each person on your team can subscribe to the voicemail service and you can share one message with everyone who has subscribed to the service, all at once, with the click of a button.
# 7 Don’t Forget the Face-to-Face Interaction
At least one a month, or every other month, you want to get your team together to socialize and spend time together. Nothing beats face-to-face interaction and one-on-one communication. This could be a home party, event at your house, a regional event or company event. You could even take a team member out for lunch. This is where you can shake hands, give hugs, and form deeper connections with people. This really is a relationship business and you want to leverage face-to-face interaction whenever you can.
# 8 Be Accessible and Respond Promptly
This might just be the most important tip on this list. As a leader, you need to be accessible and respond to messages promptly. Never take more than 24 hours to return a call or email. Don’t leave people hanging.
By all means, have set times for communicating with others, but never let a question or message from a team member go unanswered. Here are a few other tips for success:
- Create an email distro list for your personally sponsored people, one for your organization’s leaders and another one for everyone else on the team
- Create a Facebook group for your team
- Create a mailing list for your team
- Send out one or two hand-written cards each day
- Call at least 1-2 people on your team every day for a care call
The bottom line is that good communication is very important if you want to succeed in network marketing, or anything else in life. You must know how to express your ideas clearly and you must have a game-plan to communicate with your MLM team.
What are your thoughts? What are your best tips to communicate with your MLM team and distributors effectively? Leave a comment below to let me know what you think.