In today’s post, I want to talk to you about how to communicate effectively with your MLM Downline Team and distributors. I truly believe that good communication is very important if you want to succeed in network marketing (or any other business).
To communicate effectively with your team members, you need good communication skills and a solid game plan. What I want to do in the rest of this post is share my best communication tips with you. These are some simple things you can do to promote effective two-way communication in your organization.
# 1 Negative Goes Up, Positive Goes Down
The first thing you should realize is that whenever you are feeling down or depressed you should call your upline, not your downline. Never share your frustrations or disappointments with ANYONE on your downline team. They already have their own problems and struggles and don’t need to know about your problems. Your upline and sponsor are there to coach you and support you and help you work through your challenges. Just remember, when you are feeling down, go up and when your are feeling up, go down!
# 2 Set the Expectations Right from the Beginning
When you bring someone into the business you want to tell them right up front how you like to communicate. Let them know your favorite ways to communicate, the best way to reach you and the best time to call. Let them know if and when you will call them. Let them know what your protocol is for answering questions. For example, I tell everyone I sponsor that it’s their job to call me when they have a question or need help. I tell my team that they won’t hear from me much and that if they want to talk, just give me a call.
# 3 Talk to Your Active People Weekly
When you look at your downline report you will be able to tell who is active in the business and who isn’t. Make sure that you communicate with everyone who is active and doing something to grow their business. In other words, communicate often with the folks who are actively sponsoring new customers and distributors into the business. Stay in touch with these folks at least once a week. Send them a handwritten note, an email or give them a call. Let them know you are there to support and help them as needed.
# 4 Send Out Weekly Message to Entire Team
I believe you should send out a weekly email or voice broadcast to your entire team once a week. Send out any new business updates, training tips, thoughts for the week, contests and incentives, specials, etc. Keep everyone abreast as to what is going on in the company.
# 5 Send Out a Monthly Message to the Entire Team
I am a big fan of having a team newsletter that you send out in the mail each month. An email newsletter won’t cut it. I know there is a cost associated with it and it takes a little time to do, but I think it is time well spent. What’s great about a newsletter is you can make sure everyone on your team gets the SAME information. Nothing gets distorted or lost in translation.
# 6 Leverage Technology Whenever Possible
Ideally, you don’t want to have to call hundreds or thousands of people yourself each month. That would just take too much time to do. Save those one-on-one calls for your top leaders and personally sponsored people. Whenever possible leverage email, voice broadcast or other technology to communicate so you can work smart.
# 7 Don’t Forget the Face to Face Interaction
At least one a month, or every other month, you want to get your team together to socialize. Nothing beats face to face interaction and communication. This could be a home party, event at your house, a regional event or company event. You could even take a team member out for lunch. This is where you can shake hands, give hugs, and form deeper connections with people. This really is a relationship business and you want to leverage face-to-face interaction whenever you can.
# 8 Be Accessible and Respond Quickly
This might just be the most important tip on this list. As a leader, you need to be accessible and respond to messages quickly. Never take more than 24 hours to return a call or email. Don’t leave people hanging. By all means, have set times for communicating with others, but never let a question or message from a team member go unanswered.
Here are a few other tips for success:
- Create an email distro list for your personally sponsored people, one for your organization’s leaders and another one for everyone else on the team
- Create a Facebook group for your team
- Create a mailing list for your team
- Send out one or two hand-written cards each day
- Call at least 1-2 people on your team every day
The bottom line is that good communication is very important if you want to succeed in network marketing, or anything else in life. You must know how to express your ideas clearly and you must have a game plan to communicate with everyone on your team. Do it right and your team will grow. Mess it up and you will be frustrated and tired.
What are your thoughts? What are your best tips to communicate with your team of MLM Distributors effectively? Leave a comment below to let me know what you think.