In this short article, I’d like to share some pointers on how to build your MLM business on YouTube. Before I get too deep into the subject, I want you to know that YouTube is saturated with network marketing videos. You will literally find tens of thousands of MLM videos on YouTube, maybe more!
Fortunately for you, most of them suck. Most MLM YouTube videos are nothing more than a pitch to join someone’s business! So, if you can find a creative way to promote your network marketing business on YouTube, you will position yourself for success.
You probably already know that YouTube is one of the top five most popular websites on the world, getting millions of visitors each day. This means there are plenty of potential “prospects” surfing YouTube, looking for what you have to offer. But, how do you reach them? What is the best way to deliver your message? Based on my personal experience, here is how I recommend you use YouTube to grow your MLM Business.
First and foremost, you should create your own YouTube channel. This is free and easy to do. On your channel, you should only have MLM themed videos. You don’t want to post videos of your family, friends, or hobbies on your channel. Make it a business channel and keep everything on your channel about a similar topic: network marketing.
Next, I recommend you make some quality videos geared around your product line. Most distributors provide educational videos about the network marketing industry. Few talk about the products. If you make products geared around the product line, you will have less competition.
I highly recommend you read your distributor agreement first, to make sure this doesn’t violate any of your company’s policies. The last thing you want to do is get terminated for violating the distributor agreement.
If you are allowed to post videos about your company’s products, you have a few options. You could provide testimonials about the products. You could do comparisons with your products vs. other products. You could also share your personal story about how the products have helped you out. I recommend you provide a disclaimer in each video, so people know you are a distributor. Also, don’t make any wild claims.
If you aren’t allowed to make videos about your company’s product line, you have another option. I suggest you pick one aspect of network marketing and focus on that exclusively. You could focus on video marketing, lead generation, offline strategies, blogging and many other things. Just remember this. You need a Unique Selling Proposition. You need a way to stand out in the crowd and be different. You want to be known as the “leads guy” or “the home party gal” or something similar.
As far as making your videos, content is the most important thing. You don’t need a fancy camera and you don’t need to be a Hollywood producer. Just be yourself. Don’t read or memorize stuff. Speak from the heart. Also, try to keep your videos to two to three minutes or less. After all, most people have short attention span and won’t watch a ten or twenty minute video. In addition, make sure the lighting and sound quality are good.
When I create videos I just sit at my kitchen table and act like I am having a conversation with someone. Ideally, you want your videos to come across like you are speaking directly to the person watching the video.
Another great thing to do is to create PowerPoint videos. If you are camera shy, you can create a few Power Point slides, and then do a voice over. Although I am not a big fan of this type of video, it will work. And it’s much better than not making videos at all.
Furthermore, you should create lots of videos for your MLM YouTube Channel. Try to post a couple videos each week, until you have at least 100 videos online. The faster you can get to 100 videos the better. After that, create a posting schedule and stick with it. You want to post videos at the same time on the same day each week.
Also, research your keywords before you give your video a title and description. You want longtail keywords that aren’t overly competitive, but do have a decent search demand. If you pick the right keywords, you videos can rank high in the search engines and you will get more free traffic (which is a good thing).
At the end of each video, give your viewer a call to action such as “check out the link below this video to learn more about my company’s products.” You can also provide a phone number, email and/or a link to your website. You can also add a link in your description box. I’ve found that the best thing to do is to provide a link to a CAPTURE PAGE first so you can start generating leads.
Another good tip about building your MLM Business on YouTube is to build an audience. Make sure you engage with your subscribers and people who leave comments and replies on your videos. At least once a week, check, approve and reply to comments. Keep the spammers off your YouTube wall if you can, but realize that you will have spammers and haters. You need thick skin. Some people are really mean for no reason at all.
My final tip about building your network marketing business on YouTube is to think long-term. This is not a one to twelve month strategy. You need a minimum two to five year game plan. You won’t become overly popular overnight or get instant results with your YouTube marketing! Good things take time. You might want to consider drafting up a one page business plan identifying your goals and objectives.
In conclusion, YouTube is a powerful and effective way to generate leads for your MLM business. People who watch your videos and want more information will contact you. Some of these folks will become distributors and customers in your business.
I recommend you follow the advice mentioned above and create your own MLM YouTube Channel. To get started, research your keywords to find good keywords to use in your title and description. When you create a video, provide great content, keep your videos to two or three minutes or less, and add your contact information. And by all means, post videos on a regular, consistent basis. If you follow this advice, you will become a MLM YouTube superstar, and you will generate more leads, customers and distributors for your business.
What are your thoughts about this? What are your best YouTube tips? How do you use YouTube to grow your MLM Business? Leave a comment below and let us know what you think.