I build my MLM Business primarily by blogging. I don’t cold call, chase people down at the mall, bug friends and family, have home parties, or prospect strangers. I don’t do meetings either or drive all around town to meet with people.
I believe in getting people to CONTACT ME first with their credit card in hand, rather than me trying to contact and sell them. I try to be a welcomed guest rather than an annoying pest (thanks Dan Kennedy!). I believe in promoting myself (attraction marketing) rather than just promoting a network marketing business. And I cannot think of a better way to do that than by blogging.
I learned about the idea of blogging back in 2009. When I first joined My Lead System Pro back in 2009 (no, I am not a member anymore) I purchased a course called Magnetic Sponsoring. The book taught me many valuable business lessons, but the biggest lesson was Attraction Marketing. After reading the book, I figured the best way to apply the principles of Attraction Marketing was to establish my own blog or website. So that’s what I did.
In October 2010, I started with a network marketing website and built it up to about 2,000 pages, but then I decided to switch to a blog instead. That alone was a very wise decision. The only problem I had with having a traditional website was I couldn’t make it interactive like I could a blog. I wanted a website where people could ask questions, leave comments, and share their thoughts. So, in April 2013 I started this blog.
Before I go into the steps of how to build your MLM Business by blogging, I think it is important to tell you WHY you should do it.
Why You Should Build Your Network Marketing Business via Blogging
So, why should you build your network marketing business by blogging? Here are a few good reasons I can think of.
When you are just building a downline, you don’t own anything. You don’t own your downline, the products, the intellectual property, shares in the company, etc. You can be terminated at any time. The company can go bankrupt or close down at any time. Simply put, you don’t own anything. It’s not a real business.
You should have a blog because a blog is a real business, a real asset, and you OWN it! It’s something you own, and if you build it up right, it will become a very valuable asset that you can sell one day.
Another good reason to blog is to promote YOU as a leader. You can build your own brand. Rather than just promoting your network marketing company, you position yourself as an expert and authority on a certain topic.
In addition, you can connect with people in MANY different countries. You will get free traffic from the search engines 24/7, even while you sleep. Your audience will be GLOBAL. People will know you, like you and trust you. They will seek you out for advice!
The final reason for blogging (and my favorite) is to have multiple streams of income in your business. You can promote different affiliate products, sell your own services, promote your MLM Company, have Google Adsense, sell advertising and so much more. My blogs have more than 40 income streams. And I make money whether people join my team or not!
That is the position you want to be in.
In the paragraphs below I’m going to show you how to build your MLM Business by blogging. I will share step by step instructions.
Step # 1: Pick Your Target Market
This is where most people mess up. Most people create a blog and then try to figure out who will want to read it. That is the wrong approach. You must pick your audience BEFORE you create the blog. The more segmented the audience the better.
I do not suggest creating a blog about network marketing either. There are literally tens of thousands of blogs on that subject. Competition is FIERCE and it will be VERY difficult to get noticed. Don’t write about your MLM Company either. The name is trademarked and you will get yourself in big legal trouble by doing so.
Instead, focus on the benefits of your product or service. Here are a few examples:
- If you sell energy drinks, make a blog about energy drinks
- If your company sells cosmetics, make a blog about cosmetics
- If your company sells vitamins, make a blog about vitamins
- If your company sells weight loss items, make a blog about weight loss items
This is the best way to do it, because people who visit your blog will want more information about what you write about, and they will be in your target market!
My best advice is to put a lot of thought into your niche. You don’t want a niche that’s too big or one too small. For example, if you want to blog about weight loss, it would be better to blog about natural weight loss, or holistic weight loss, or weight loss after 60. Got it?
Step # 2: Develop a Site Blue Print
Do not be in a rush to just throw up your blog and start writing. You have to put some thought into it first. Think of it as business planning. What you really want to do is make a list of keywords by doing your keyword research. This is a comprehensive list of hundreds, even thousands, of topics that you will write about.
You also want to think about how you will STRUCTURE your blog, what the layout will be like, and how you will monetize it. You should also identify your unique selling proposition and think about how you will PROMOTE your blog.
Put all of these ideas into a one page business plan. I have a business plan for each of my blogs and it’s been vitally important to my success.
You don’t have to spend WEEKS doing this step, but at least put a few days worth of thought into this.
Write everything down and get organized!
Step # 3: Set Up Your Blog
Let me start by telling you that I am not a techie. You don’t have to be a techie to have your own blog. What I suggest you do is just hire someone to set up the blog for you, so your only worry is writing content. You can hire me, or you can hire someone from elance.com or another website to do it for you.
In most cases you can get this done for a couple hundred bucks. I consider it money well spent because it will save you TONS of time, especially if you have no idea about what you are doing.
One tip of advice is to NEVER use a free blog on a subdomain. You want a self-hosted blog, not a free WordPress or Blogger blog. I recommend this advice, because people simply won’t take you seriously with a subdomain. In addition, you don’t really own it and you are VERY limited about how you can make money with it.
A self-hosted blog like I have only costs me about $100 per year, so it is a very inexpensive investment.
Step # 4: Provide the BEST Content You Can
What separates a good blog, a successful one, from a blog that doesn’t do well is the content. On the internet, content is KING. Don’t expect to write a bunch of short, crappy posts and get tons of traffic. Your content must over-deliver. Your content is what makes your blog work (or not).
All of your content should be geared around the theme of your blog. Each post should be at least 600-2000 words of original, high quality content. Do not write about what everyone else is writing about. Be unique. Have your own VOICE on your blog.
Give people a reason to come back. If you don’t want to write high value content, you shouldn’t even have a blog!
Step # 5: Publish Content DAILY for the First Two Years
Some people will disagree with this advice. Oh well. Initially, you want to be a WRITING machine and produce tons of high quality content. I suggest posting daily, at least Monday through Friday, every week for your first two years. Why? Because you need to build up your content and get noticed by the search engines.
Once you do that you can set a posting frequency of three to five times per week.
You also want a lot of content so people have a reason to keep coming back to your blog.
A blog with less than a couple hundred pages will hardly get noticed!
Step # 6: Have Multiple Streams of Income
Your blog should have multiple streams of income to include Amazon, Google Adsense, affiliate products, your MLM Company, coaching, etc. My websites have about 40 different income streams. It allows me to make money whether people join my team or not.
You see, most people who visit your blog will NEVER become a customer or rep on your team. And if you don’t have a way to monetize those folks you will leave a lot of money on the table! Remember that you want something for everyone!
You want to monetize every visitor to the fullest.
Start with a few income streams (3-5) and add more as your blog grows. You don’t want ads and banners all over your website so it distracts your visitors. Make it visitor friendly.
Step # 7: Generate Leads & Build a List
The purpose of your blog is to make money and to generate new leads for your MLM Business. You want an opt-in form on your blog on every page, just like I do. Look in the upper right corner of every page, plus the popover when you first visit the blog.
This is where people give you their name and email in exchange for something free. This is how you build your list.
You then inform people on your list about your different income streams, including your products and MLM Company. I do almost ALL of my selling, recruiting and sponsoring through my email marketing efforts. That’s what you want to do too. The money is in the list.
Just remember that your blog should generate leads for your MLM Business and different income streams.
Step # 8: Grow Your MLM Business
As your blog grows, and your traffic grows, so will your list. And as your list grows, you will sponsor more customers and distributors into your business. I have people call me or email me almost every day about joining my team. They found me on my blog, got my emails and are ready to work with me!
Wouldn’t it be cool to have a few people call you or email you every day wanting to know more about your business?
It’s also important to remind people that building a MLM Business takes time. It won’t happen overnight. But once you have a high traffic blog, you can promote any MLM Business with ease because you own the audience.
You should also take note that I don’t mention the name of my MLM Company ANYWHERE on my blog. I do that for two reasons. One, I want it to be a mystery and two I don’t want to violate any rules in my distributor agreement.
Your goal is simply to get people on your list and then inform them about what you do by email! Got it?
A Word of Caution
I have to share a word of caution with you. Blogging is not fast or easy. Count on it taking you at least TWO YEARS of blogging daily before you make a penny. You can’t just put up a blog today and have it profitable tomorrow. It takes time, tons of hard work and persistence, just like network marketing.
That being said, if you take the time to build a good blog, it can be a good cash cow. But individual results will always vary. Deciding to build my own blog was the best business decision I’ve ever made.
This is how I build my MLM Business by blogging. It wasn’t easy in the beginning. It was a lot of hard work. There were a lot of sleepless nights, a few tears, and tons of setbacks. But it was all worth it. I now generate leads every day and always have people to share my products and business with.
A good blog will send you tons of traffic, produce a good amount of leads, and an endless supply of new distributors and reps in your MLM Team. And that’s exactly what you want!
What do you think? Leave a comment below to share your thoughts.
If I could recommend just one course on blogging, I would recommend Ray Higdon’s Pro Blog Academy. Ray is quite perhaps the most successful blogger in the network marketing industry (I’m working on giving him a run for his money). He’s a master at blogging and generating leads online. Ray is also the top earner in his company and he’s good at generating 20-100 leads per day. He’s created a great course that will benefit the brand new blogger, the aspiring blogger, or even the successful blogger. If you’ve ever considered blogging, I would highly recommend you check it out. It comes with a money back guarantee. Yes, this is an affiliate link (just so you know). Learn more about Pro Blog Academy.