Today, we’re going to discuss how to build your list for your network marketing business. To get started, you should know I am NOT talking about your warm market list. This is not your name’s list you build when you first get started in MLM. Instead, I’m talking about building an email or direct mail list of people who give you PERMISSION to communicate with them about your business, products or service.
You’ve probably heard that the money is in the list. You’ve probably heard lots of successful network marketers and online marketers tell you how important it is to build a list. Of all the things I have done in my home business, building my own list was the smartest decision I’ve made.
There are countless ways to build your list. I build my list by blogging. This is my system to build my own list. Other people send postcards. Some folks have a YouTube Channel. Others do classified ads. Some people build their list face-to-face. Your key to success is to find a strategy that works for you. There is no one right answer or one way to do it.
The process for building your own list is quite simple.
The first step is to pick your target market. Which type of people do you want to add to your list? Are you trying to recruit other network marketers, business opportunity seekers, people interested in your product line, small business owners, or another group of people? I suggest you focus on people who will be interested in your product line. Whatever you do, you want to target a specific niche.
The second step is to have an offer. This should NOT be your business opportunity. You simply offer a freebie, such as a free product sample, free eBook, free DVD, free coaching session, consultation, or anything else that people in your target market will be interested in.
The third step is to have a lead capture system. If you are building an online list you need a capture page and auto-responder. If you are building an offline list you can use a pre-recorded sizzle call, where people can call a toll free number and leave their mailing address and phone number. In either example, this is how you will CAPTURE the lead and have them added to your list.
The fourth step is to advertise your free offer and send people to your lead capture system. You can do that by sending out postcards, creating YouTube videos, direct mail, article marketing, classified ads, pay per click, or a variety of other advertising methods. This is the mot important step in the process. Without traffic you won’t generate any leads.
The fifth step is to follow up with people on your list and build a good relationship with them. This where most folks mess up. They think their job is to try and sell to their list every time they communicate with them, rather than offering value. Your real job is to educate your list and build a relationship with them so they know you, like you and trust you.
You do that by communicating often (at least once a week) and by providing valuable content, training and information. You don’t try to ram your business opportunity down their throat. Instead, you TEACH them what you know and help them solve their problems. Yes, you let them know about your business opportunity and products, but you don’t pressure them to join or buy.
There you have it folks. That’s how you build your list for your network marketing business. That’s it in a nutshell. It ain’t rocket science.
You simply get your system set up and you get started. You start out by getting your first lead and you learn as you go. Starting today, make a commitment to start building your own list. Start out with a small goal of adding one to two people a day to your list. As time goes by, bump up that number to five to ten people a day.
If you can do that, your network marketing business will grow leaps and bounds. People will see you as their leader. They will see you as their solution provider. Some of these folks will join your team on their own or call you up to sponsor them.
That’s what the pros do. And that’s what you should do. Become the hunted, not the hunter.
Remember, the money is in the list.
What are your thoughts about building a list for your MLM Business? Leave a comment below to let me know what you think.