In this post, I want to share some tips about how to achieve MLM success.
If you study the most successful people in the network marketing industry, you will quickly discover trends.
Yes, each successful person in our industry has a different personality and different strengths and therefore builds their business differently than someone else might.
However, if you really study the top earners you will realize that they also have many things in common.
My goal today is share with you what successful MLM distributors do that most unsuccessful distributors don’t do!
I’ve broken the process down into a series of 10 simple steps.
Please read each step carefully and bookmark this page for future reference.
That being said, here are my 10 steps on how to achieve MLM Success.
1. Pick a Company with Products You are Passionate About
Before you join a network marketing company, I highly suggest you start out as a customer first.
You see, you should LOVE the products or services you are promoting.
Those products or services have to offer a real value to customers, even at the suggested retail price.
Before you pick a company, pick a niche you want to work in.
Once you pick a niche, research at least 10 different MLM Companies that specialize in that niche.
Whittle your list down to the top three companies, and then become a customer for each company for 30 to 90 days.
This should give you a good idea if the products or services are a good deal for customers
Remember this, if the products don’t make sense, neither will the business.
You wouldn’t own a Chevy dealership and drive a Ford.
Most top earners I know of are VERY passionate about their product line (or services).
Many top earners I know started out as happy customers first, before making the decision to build a business.
2. Find a Successful Distributor to Partner Up With
Once you know which MLM Company you want to work with, interview at least three to five distributors in the company.
Pick the one you are most comfortable with.
Pick someone with a willingness to help, someone with proven experience, and someone with systems in place.
By working with a top earner/successful distributor, you really put yourself in the driver’s seat.
Of course, there is no guarantee you will succeed, just because you have a top earner, or serious rep, as your sponsor.
But, it’s much wiser to work with someone who is already successful than work with an amateur.
The last thing you want to do is partner up with someone who is just going to quit the business in a few months.
Another tip is to look upline, above the sponsor.
How many serious people are their in the upline?
How many of them are willing to help you?
The more, the better!
At a bare bones minimum, look for someone who has been with the company at least two years, returns your phone calls and email, is friendly, and willing to help you.
Now that you have a good network marketing company and a good sponsor (and upline support team), you need to establish some written goals for your business.
At a bare bones minimum, you should set 30-day, 3-month, 6-month, 12-month and five year goals.
Write these goals down on paper.
Be as specific as possible.
Write down how many people you want to sponsor, how big you want your team to be, what rank advancements you want to receive and how much money you want to make.
Make sure your goals are REALISTIC, based upon how time you will work on your business each week.
You want to combine these goals with your strategy and create a written business plan for your network marketing business.
Remember this, all serious entrepreneurs have a game-plan, a business plan.
You can’t just WING your way to success.
Failing to plain is planning to fail.
Spend some time and write down your goals.
Get some help from your sponsor or upline if you need it.
Do NOT skip this step.
If you don’t know what to do, pick an income goal you want to achieve in a reasonable amount of time, and then work backwards.
Figure out how many people you need to sponsor, how big your team needs to be, and how much volume you need, and set your intermediate goals accordingly.
4. Develop a Game Plan
Once you have your goals written down, you need to develop a game plan.
This is really important if you want to achieve MLM success.
This is your strategy or plan of action.
I like to call it your daily mode of operations or daily action plan.
In other words, what EXACTLY will you do every day to reach your goals?
How will you acquire new customers and build a team?
How much time will you spend on your business each week?
What activities will you do during your business hours?
I suggest you draft up a simple business plan that outlines what you will do each day, week and month to move your business forward.
You can use a simple MS Excel Spreadsheet to record the critical tasks you must do each day to build your business.
This is hands down where most people struggle.
When it’s time to work their business, they don’t know what they will do.
As a result, they do nothing to move their business forward.
Always have a schedule.
Always plan your work and work your plan.
Create a simple checklist that you can follow each day.
That’s what I do.
It works for me and I know it can work for you.
5. Start Building a List from Day One
From day one in your MLM Business you need to build a list.
This is a list of everyone you know, everyone you ever meet and everyone you ever talk to about your business or products.
Even if someone isn’t interested in what you have to offer them right now, add them to your list.
You can use a simple rolodex, address book, or an auto-responder.
I suggest you do all of these things.
Get a rolodex to add names of everyone you meet.
For your auto-responder needs, I suggest you use Aweber to manage your list. That’s who I use.
Add new names to your list daily.
Keep in touch with everyone your list at least once every 90 days, just to see how they are doing.
Let me give you an example of how powerful this could be.
Let’s suppose that starting today you made a commitment to meet five new people every day.
You collect their business card or contact information and add them to your list.
If you did that every day for five years, would would have 9,125 names on your list (5 x 365 x 5).
I can assure you that if you simply stayed in touch with these people, you would never have to prospect anyone else ever again.
You could simply go back to your list and follow-up with people.
Remember, people join the business or become a customer when the timing is right for them, not necessarily when it’s right for you.
Just because they aren’t interested today doesn’t mean they won’t be interested in the future.
Your list will be the greatest asset in your business.
Your list is YOUR REAL BUSINESS.
In all my years in the industry, my biggest mistake was not building a list from day one.
Don’t make the same mistake that I did .
6. Work On Your Personal Development
One of my favorite things about network marketing is the personal development.
I’ve only been in the industry for 14 years now, but I’m a completely different person because of the personal development.
When I first joined the industry I had a bad attitude and bad self image.
I was a jerk.
I was arrogant.
Over the last 14 years, I’ve honed my skills, learned leadership and developed great people skills.
To succeed in anything in life you have to grow as a person.
You have to get your thinking right and you have to develop a certain skill-set.
Read every day.
Listen to one tape a day.
Go to a few seminars each year.
Hang around successful people in your company who encourage you and uplift you.
Try to get a little bit better every single day.
And remember this: your network marketing business will only grow as much as you do.
7. Study Marketing
We are a funny industry.
We are one of the only industries in the world that I know of, where we don’t teach solid marketing principles.
Every business owner needs to have a basic understanding of marketing to include their target market, unique selling proposition, and best way to reach their target market.
Most businesses fail because the owners know nothing about marketing.
Remember, your products and business opportunity are not your business; MARKETING your products and business opportunity is your real business.
To succeed in MLM, or any other business venture, you need to hone your marketing skills.
If you can’t make the cash register ring you won’t be in business very long.
Generating leads is the # 1 skill you can develop.
Show me someone who can generate leads on demand and I will show you someone who will eventually achieve MLM success.
At a minimum, I suggest you read Magnetic Sponsoring as a starting point.
That book taught me almost everything I know about online marketing.
I would also study Dan Kennedy.
He is the KING of direct response marketing.
He taught me almost everything I know about direct response marketing.
Two of my favorite Dan Kennedy books include “No B.S. Sales Success” and “No B.S. Direct Marketing.”
Study those two books.
They are worth their weight in gold if you actually apply what you learn.
If you don’t do anything, nothing will happen.
Thinking about your business will not help you grow your network marketing business.
Success in MLM does not happen by accident.
You need to take massive action, even if it’s just 10 hours a week.
You need to spend your productive time doing productive tasks, which include prospecting, generating leads, following up, conducting sales presentations, getting customers, and training your team.
Don’t fool yourself into thinking you are working your business when all you are really doing is busy work.
Building a success network marketing business is hard work!
You have to roll up your sleeves and take massive action, on a consistent basis for at least two to three years, and probably closer to five years.
If you want to make $500 per month, you won’t have to do that, but if you want the big bucks, don’t kid yourself.
Nothing ventured, nothing gained.
Remember this, the ONLY work that counts towards taking massive action are the following things:
- Showing the Plan
- Following Up
- Getting Customers
- Training Your Team
Everything else is BUSY WORK and will do NOTHING to actually grow your business.
9. Fail, Learn, Repeat
Success is nothing more than a series of failures.
I look at failures as building blocks for success.
After all, you don’t succeed your way to success.
Instead, you fail your way to success!
If you want to achieve MLM Success, you must be willing to fail and learn from your mistakes.
Don’t expect to know everything from day one.
Don’t expect everything to exactly as planned.
Success is never a straight line.
Instead, it is a bunch of zigs and zags, ups and downs.
You have to develop the right skill set and mind set.
This takes time; normally several years!
Look at each temporary failure as a notch in your belt.
Look at each failure as being one step closer to your goals.
Your objective is to make as many mistakes as you can and learn from each mistake. Simply, don’t make the same mistake twice.
As you fail temporarily, simply get up one more time than you are knocked down.
10. Never Quit
The difference between success and failure in MLM isn’t much!
To achieve MLM success, you must make the decision that you will consistently put in the work AND never quit.
You can’t just “try it out” for a few months and hope it will work.
This is not a lottery or game of luck.
You must make a conscious decision that you will never quit, no matter what!
Every top earner I’ve ever studied failed for several years before they ever achieved success in our industry.
You will have to pay your dues, just like they did.
I know it’s easy to quit, but if you really want to achieve MLM Success, you have to give it your best shot and keep pressing forward UNTIL you make it.
Don’t confuse quitting with changing your strategy.
If what you are doing isn’t working, keep making adjustments until you figure out a way to make it work.
You also need to give yourself time to succeed.
It’s going to take a while to see results.
Another key point to remember is that if you are struggling in one company, you will struggle in EVERY company until you learn the right skills and mindset.
The grass is not greener in another company, even if you think it is.
The grass is greener where you water it.
One Last Piece of Advice
Here is one last piece of advice that I learned from one of my mentors, Jordan Adler.
He has earned well over ten million dollars in our industry.
It took him 10 YEARS to sign up his first person.
Here is what he says that all top earners have in common:
- Stick with one company at least five to ten years
- Sponsor 100 to 500 people personally (average 2-5 new people a month for five to ten years)
- You will make 80 to 90 percent of your income from just one to five of those people
That’s the secret folks.
Follow that advice and you will achieve MLM success.
Other Posts You Might Enjoy
- Top Mistakes Network Marketers Make
- Results of Sponsoring 100 Distributors
- How to Have Fun in Your Business
- Why Every Network Marketer Needs a Blog
- Top MLM Classified Ads
Thanks for reading my article about how to achieve MLM Success.
If you follow these steps you will be well on your way to achieve the success you want and deserve.
It won’t happen overnight.
It might take a few years of blood, sweat and tears, but it will be so bittersweet.
Remember, Rome wasn’t built in a day.
Stop looking at your business like a lottery ticket or miracle.
Treat it like a real business and it will pay you like one!
What are your thoughts?
What is your best advice on how to achieve MLM Success?
Leave a comment below to let me know what you think.
I look forward to hearing from you. Have a great day!