How many people must I personally recruit to succeed in MLM? You’re probably wondering the answer to that questions yourself. People ask me this question all the time. I’ve asked hundreds of six figure earners that question myself, in search of a simple answer.
Before I answer the question, I have to legally tell you that individual results will vary. I cannot guarantee that if you sponsor “X” amount of people you will earn six figures in your business. Everyone has a different number. It will vary a lot by person, company and compensation plan, luck, and how quickly you can find quality leaders.
In addition, my definition of success in MLM is earning a six figure residual income. Obviously, if your definition of success is just getting your products for free each month, please ignore what I am about to talk about.
I know of one person who sponsored fewer than 40 people to earn $1 million per month in this industry. His name was Paul Orberson. He was a top producer with Excel Communications. On the other hand, I’ve studied others who have personally sponsored more than 500 people just to earn six figures.
How Many People Must I Personally Recruit to Succeed in MLM?
That being said, I’ve found that the AVERAGE number of people you need to personally recruit to succeed in MLM is typically between 100-200 people.
I’ve studied successful distributors in many different companies and almost all of them sponsored somewhere between 100 and 200 people personally. Some sponsored 70-80 people and some sponsored 300+, but the average was 100-200.
I recently watched a YouTube video with Nathan Ricks, a million dollar producer in Nu Skin, and he revealed that his company’s top earners, on average, sponsored 150 people over a three year period of time. That boils down to sponsoring one person a week for three years.
Of those 100 to 200 people you will sponsor, at least half of them will quit, many within their first 90 days. The attrition rate might even be as high as 80 percent. Lots of distributors will stop building the business, but still order the products each month.
About 10% of the people you sponsor will be fairly consistent and stick around for the long haul and build a smaller, but successful part-time business. And out of that 10% of people who keep building, a very small percentage of them (1-2% of all the people you personally sponsor) will go on and build a HUGE business.
In most cases, 80 percent of your income will be tied to the work of five or fewer people, even if you’ve sponsored 100-200 people. And, nearly 80% of your total income will be tied to the work of one person.
From what I have discovered through research, experience and interviews, here is what to expect:
- About 1 in 30 will be a sponsoring machine and earn a few grand per month
- About 1 in 100 will earn six figures
- About 1 in 1000 will earn a high six figure income
In order to five really, really good people, you will probably need to sponsor about 150 people (following the one in thirty rule). Does that make sense?
Disclaimer: Of course, these numbers will vary significantly from person to person. As another disclaimer, I am not saying that I can guarantee your team numbers will match these figures. Individual results will always vary.
The idea of sponsoring 100 to 200 people personally might sound like a huge milestone that is impossible to overcome. I’ll tell you what I tell everyone on my team. If you just sponsored one person per week for three to five years, you could build a dynasty.
Do it for three years and you’ll sponsor 156 distributors. Do it for five years and you’ll sponsor 260 distributors. In order to sponsor one person per week, all you need to do is approach two to three people per day. That is the secret to success in network marketing.
I think that is very manageable and easy to do, even if you are working the business part-time. The only real question is “will you do it?”
Stats from a Billion Dollar MLM Company
Here are the stats right off the 2016 Earnings Disclaimer from one HUGE company in our industry.
- The average distributor earning just over $60,000 per year had 82 active personal recruits
- The average distributor earning just over $156,000 per year had 116 active personal recruits
- The average distributor earning just over $270,000 per year had 132 active personal recruits
- The average distributor earning just over $1.2 million per year had 242 active personal recruits
Keep in mind, these are the ACTIVE personal recruits they had. They probably sponsored at least twice that many to have this many active people. Looking at this company’s stats, I’d bet the average six figure earner sponsored anywhere from 100 to 500 people personally.
One Alternative Approach
This little piece of wisdom could be worth millions of dollars to you. There is a simple strategy many six and seven figure earners in our industry have used to build HUGE teams without personally recruiting hundreds of people.
They follow a concept known as taprooting. This is when you sponsor someone and immediately help them sponsor someone. Then you start working with that new person and help them sponsor someone quickly. Then you start working with their new person and help them sponsor someone. You keep repeating this process over and over, many levels deep in your organization until you find your quality leaders who take the bull by the horns and do what you are doing.
Basically, you drive it deep until you find another person who continues to drive it deep, with or without you.
You have to study your company’s compensation plan if you use this approach, to make sure it is worth your time. For most companies, this is not a good thing to do because you only get paid on 3-7 levels. However, if your company offers check matching, leadership bonuses, or depth bonuses, I highly suggest you consider this strategy.
Advice from an Amway Legend
I’d like to close this post with a quote that I found from Amway legend Bill Britt. Here is what he credits to his success.
“There is no secret. I simply showed the plan to 1200 people. 900 said ‘NO’ and only 300 signed up. Of those 300 only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”
This statement validates the power of working the numbers until you find your key players. This is a numbers game folks, not matter what anyone else tells you.
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What do you think about my article How Many People Must I Personally Recruit to Succeed in MLM? Do you agree or disagree with my opinion? Leave a comment below to share your thoughts. I look forward to hearing from you.