How Many People Do I Need to Personally Sponsor to Succeed in Network Marketing?

Today, I want to answer the question “how many people do I need to personally sponsor to succeed in network marketing?”

In other words, how much personal production do I need to do to become a top earner?

It’s a question that people ask me a few times each week, so I figured that many of my website visitors would like to know the answer.

Before I answer the question, I have to legally tell you that individual results will vary.

I cannot guarantee that if you sponsor “X” amount of people you will have a large and successful business.

There are a lot of factors that vary by company, compensation plan and the people involved.

In addition, everyone has a different definition of success.

To some people, success is getting their products for free.

For others it means earning $5,000 per month.

For the sake of this article, I’m going to assume that success equals a six figure annual income with your network marketing company. 

I’ve also found that everyone has a different number.

Your number will vary based upon the quality of prospects you talk to and sponsor, timing, your company, your compensation plan, the training you have available, and even a little bit of luck.

I know of one person who sponsored fewer than 40 people to earn $1 million per month in this industry.

His name was Paul Orberson.

I’ve studied others who have sponsored 400-500 people just to earn six figures.

That being said, I’ve found that the AVERAGE number of people you need to personally sponsor to earn six figures in network marketing is typically between 100-200 people.

I’ve studied successful distributors in many different companies and almost all of them sponsored somewhere between 100 and 200 people personally.

Some sponsored 70-80 people and some sponsored 300+, but the average was 100-200.

I recently watched a YouTube video with Nathan Ricks, a million dollar producer in Nu Skin, and he revealed that his company’s top earners, on average, sponsored 150 people over a three year period of time.

That boils down to sponsoring one person a week for three years.

Of those 100 to 200 people you will sponsor, at least half of them will quit.

The attrition rate might even be as high as 80-90 percent.

Most people who stick with it will just end up as product users.

About 10% of the people you sponsor will be fairly consistent and stick around for the long haul and build a smaller, but successful part-time business.

And out of that 10% of people who keep building, a very small percentage of them (1-2% of all the people you personally sponsor) will go on and build a HUGE business.

In most cases, 80 percent of your income will be tied to the work of five or fewer people, even if you’ve sponsored 100-200 people.  And 80% of that income will be tied to the work of one person.

From what I have discovered through research, experience and interviews, here is what to expect:

  • About 1 in 30 will be a sponsoring machine and earn a few grand per month
  • About 1 in 100 will earn six figures
  • About 1 in 1000 will earn a high six figure income

In order to five really, really good people, you will probably need to sponsor about 150 people (following the one in thirty rule).

Does that make sense?

Of course, these numbers can vary significantly by company.

As another disclaimer, I am not saying that I can guarantee your team numbers will match these figures.

Individual results will always vary.

The idea of sponsoring 100 to 200 people personally might sound like a huge milestone that is impossible to overcome.

I’ll tell you what I tell everyone on my team.

If you just sponsored one person per week for three to five years, you could build a dynasty. 

how many people do I need to personally sponsorDo it for three years and you’ll sponsor 156 distributors.

Do it for five years and you’ll sponsor 260 distributors.

In order to sponsor one person per week, all you need to do is approach two to three people per day.

I think that is very manageable and easy to do, even if you are working the business part-time.

The only real question is “will you do it?”

I’d like to close this post with a quote that I found from Amway legend Bill Britt.

Here is what he credits to his success.

“There is no secret.  I simply showed the plan to 1200 people.  900 said ‘NO’ and only 300 signed up.  Of those 300 only 85 did anything at all.  Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”

This statement validates the power of working the numbers until you find your key players.

This is a numbers game folks, not matter what anyone else tells you.

Other Posts You Might Enjoy

  1. Dealing with Attrition in Your MLM Business
  2. How to Achieve MLM Success
  3. Results of Sponsoring 100 Reps
  4. Go for No
  5. Top Selling Tips

What are your thoughts?

How many people did you have to sponsor to become a top earner?

How about other people in your company?

Leave a comment below to share your thoughts.

I look forward to hearing from you.

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3 thoughts on “How Many People Do I Need to Personally Sponsor to Succeed in Network Marketing?”

  1. Sponsoring one person a week seems like a task that can be done. It gives you the time to focus your energy and attention on that one person versus trying to juggle a few at a time (which can be daunting for some). The goal I would think, for many people is to build significantly beyond themselves. Thus, setting this type of goal and sticking to it can help you get to that point.

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