How Long to Build a Mature MLM Business or Downline

In today’s post, I want to share my thoughts on how long it takes to build a mature network marketing team (downline).  I am speaking from personal experience, and from studying successful people in our industry.  Please keep in mind this is just my opinion.

First off, every business takes time to mature, develop and grow.  No successful business of any kind is built in a few months, or even a few years (not typically anyway). Most successful businesses are built over a period of many, many years (normally decades).

Look at the businesses in your local town, the successful ones, and ask yourself how long they have been around!  Most traditional businesses in the real world come and go, but the ones that make it, and make it big, typically become successful over a five to twenty year period of time.  In other words, it takes many years to build a mature, successful business.

Sure, some businesses might achieve overnight success, but it is very uncommon.  And some businesses that grow quickly still don’t survive for the long haul.  Building a mature business of any kind takes vision, hard work, perseverance, patience, and even a little bit of luck.

When I say “mature business” I mean having a business that is established, reputable, financially sound, profitable, and continues to grow year after year.  When I say “mature network marketing downline” I’m talking about having a large team of customers and distributors that continues to grow month after month, year after year, with or without you!  It’s a well oiled machine that takes on a life of its own.

There are many people in our industry who have a mature network marketing business.  Some of these people are famous.  Many of these folks you’ve never heard of before.

They have a team of tens of thousands, hundreds of thousands, maybe even millions of customers and distributors.  Their team grows each month.  Their income goes up each month. Best of all, many of these top earners have retired from their business, yet it continues to grow. This is what I am referring to when I talk about building a mature network marketing business.

The thought of building something like that is very appealing.  Who wouldn’t want a large residual income that grows each month, year after year, with or without you?

When you peel the layers of the onion back, and look behind the scenes, you will quickly discover that these top earners did a few key things behind the scenes to get to this point.

First off, most of these top earners were extremely active in their business for a minimum five to ten year period, sometimes even longer.  They worked their business six to seven days a week, for five to ten years (minimum), even if they were doing it part-time.  They put in at least 10,000 hours of hard work!

They were “all in” and personally sponsored a couple hundred people to find their key leaders. Most top earners have sponsored 100-200 people (or more).  This sounds like a lot, but if you averaged one new rep per week, you could personally sponsor 200 people in four years.

They built depth in their organization, hundreds of levels deep, in order to secure each leg and make it independent of them. Each of their legs has 10-100 good leaders in it.  Despite all of this hard work, most of their income comes from just 1-2 legs in their organization!

Once again, they built a mature team over a minimum five to ten year period of focused effort. It sounds like a big commitment, but it in the greater scheme of life, five to ten years is nothing!

That’s what you need to know folks.  In order for you to build a mature network marketing team that grows with or without you, it’s going to take you at least five to ten years of focused effort. You’re going to need to build three to five rock solid legs, each with 10-100 or more good leaders in it.  If you can do that, you will one day have a mature business.  But keep in mind, it won’t happen overnight.  Rome wasn’t built in a day.

I’d like to close with a quote I heard many years ago.  The quote said something like “three will make you free, five will make you rich.”  In other words, as soon as you can build three strong legs you will become financially independent.  And as soon as you can build five strong legs you will have walk away income.  How long it takes you do that is up to you!

What are your thoughts on this subject?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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Chuck Holmes


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2 thoughts on “How Long to Build a Mature MLM Business or Downline

  1. Greg Boudonck

    You had mentioned about businesses that grow overnight. Usually, when this happens, they shut down quickly too. It takes work and perseverance to build a successful business. What happens when a business gains overnight success is: the owner did not have to work hard and they don’t understand how it is to struggle. They handle their profits in unwise ways and soon are in the hole.

    I would be frightened if my business suddenly hit quick success. It is better to build it slow and strong than have it hit like a tornado in my opinion.

    Good post Chuck.


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