This is some hard-hitting MLM Recruiting advice from my former MLM Mentor Mark Yarnell (now deceased). This was Mark’s advice on what he did to build a big team, and one strategy you could follow if you want to build a big team (keep in mind it’s not the ONLY strategy).
To me, Mark’s advice is easily the best MLM Recruiting advice I have ever been taught in my 18-years in this industry. Some people will cringe at it and say it’s not possible for the average person. To that, I agree, because the average person does not build a big MLM Business. It takes a huge commitment, special skills and mental toughness to build a big business of any kind. But, if you learn how to recruit, which you can, this strategy will work very well for you.
Keep in mind this advice is for someone leading with the business opportunity, not someone with a product first approach.
Hard Hitting MLM Recruiting Advice from Mark Yarnell
Mark Yarnell taught me to talk with 20 prospects daily, at least five days per week. Of course, you will have to contact more than 20 people to actually talk with 20 people.
From the 20 conversations, I should expect to sponsor one new person daily. That should result in 20 new personally enrolled reps each month. Out of those 20 people, expect that 19 will quit, but one will be a stud and stick with it.
He taught me to do this for one year. If I did that for one year, I would sponsor 240 people, 228 would quit and I would have 12 studs left. He also taught me to assume that half my studs would eventually quit, so I would be left with six studs.
He then went on to teach me that EVERY comp plan in our industry would pay you a high six figure income if you had six personally enrolled studs. I concur.
I tried to prove his theory wrong for many years, but I’ve decided that his MLM Recruiting advice is best. More importantly, it works. It worked for me and I know it can work for you. No, it is not the only way to build your business. Heck, it might not even be the best strategy to build your network marketing business, but it works.
Learn to work the numbers, be a good recruiter, and everything else will sort itself out.
On the flip side of the coin, other MLM Trainers talk about finding two who find two who find two. Or, to sponsor a few people and work in depth. I have personally tried both of those strategies and they never worked for me. I have discovered that all the time I invested in someone who is not serious about the business never pans out. I couldn’t turn a dud into a stud.
By throwing a lot of mud against the wall, you can see what sticks and work with the winners. I’ll probably get some flack from people for writing this post, but I honestly do not care. Mark Yarnell taught me countless lessons about our amazing industry and I am very proud to be one of his students.
Take this advice with a grain of salt. If what you are currently doing is working, keep doing it. If not, consider changing your approach.
What are your thoughts about this MLM Recruiting advice? Do you agree or disagree? Leave a comment below to let me know what you think. I look forward to hearing from you.