Guerrilla Social Media Marketing Book Review & Quotes

In today’s post, I want to share my top 35 social media marketing tips from the book “Guerrilla Social Media Marketing” by Jay Conrad Levinson.

I am a huge fan of Jay Conrad Levinson and his “Guerrilla Marketing” books. I’ve read most of them and thoroughly enjoyed them.

I stumbled across his book “Guerrilla Social Media Marketing” while searching for books on Amazon. I ordered it immediately, in hopes of learning new tips and strategies to grow my business on social media.

I thoroughly enjoyed the book. The content is great. It is also well organized and easy to read. Overall, I give the book and 8 of 10 and think EVERY small business owner should read it, study it, and apply what they learn from the book in their own business.

What I want to do in the paragraphs below is share some of my favorite quotes from the book. Each quote is in bold and italics. After each quote I will share my own two cents. Enjoy!

guerrilla social media marketing

Top 35 Guerrilla Social Media Marketing Tips

# 1: A good marketing attack takes months or even years to be fully effective. Be careful about jumping from idea to idea without allowing ideas time to mature.

Rome wasn’t built in a day. Pick a strategy and stick with it. You must give yourself time to succeed.

# 2: Start associating with people who have good tech knowledge.

Surround yourself with people who have different skills than you do. Find people who are smart with technology, social media, and online marketing, and hire them. Learn everything you can from them.

# 3: Customers will go where they are invited, but they will stay only if they are engaged consistently.

Build a community with your customers and communicate with your community regularly. Make your customers feel like they are part of something greater than themselves.

# 4: Your activities in public always must be consistent with your brand promise.

Make sure that the stuff you post on your personal or business social media account does not damage or hurt your business’s reputation.

# 5: It will take many months, and most likely years, before a brand is well established in the minds and hearts of the marketplace.

Get started and keep going. Most things take ten times longer than you think they will to become a reality.

# 6: Guerrillas always look at the lifetime value of a customer, and they know that a business that doesn’t have a strategy to create repeat purchases is missing out on the majority of the revenue opportunities.

The real profits come from repeat business, not one-time sales. It’s expensive to acquire new customers. In many cases, you lose money on that first sale, because of the marketing costs to find the new customer. This is why you need repeat business.

# 7: One of the best ways to generate goodwill within a business network is to promote those within the network before ever asking them for a lead or referral.

Partner up with other businesses and help them succeed. Form strategic alliances with other entrepreneurs. This creates a win-win for everyone involved.

# 8: If people like you enough, they will find a reason to buy from you.

Remember that people like to do business with people they like, know, and trust. Work on your people skills and be a person of your word. Become more likeable.

# 9: One of the biggest criticisms of major brands online is the lack of responsiveness to questions, comments, or customer feedback.

If you’re building your business on social media, make sure you respond to questions and comments promptly. Don’t keep people waiting. Don’t make people wait a day, or two, or three before you respond. Try to respond in less than an hour.

# 10: Reputation is our number one asset as we build our brand.

Protect your reputation like your life depends upon it. It does. It takes years to build your reputation and just minutes to lose it.

# 11: Always take the high road and always be a peacemaker.

Avoid confrontation and conflict with your customers and prospects. Stay calm, cool, and collected. Don’t let others get the best of you. If you are upset, wait until you calm down, and regain your thoughts, before you say anything to the customer you might later regret.

# 12: Most videos produced by guerrillas are more personal than they are professional, and that is the key to their effectiveness.

If you use video marketing to grow your business, be yourself. Videos allow you to connect with your customers on a one-on-one basis.

work with other businesses

# 13: Website and blogs are a guerrilla’s core branding and marketing hub.

Every business needs their own website. Think of this as your online storefront. It’s where people learn about you and find out what you can offer them.

# 14: Although social media marketing is a powerful force, search engines are still the top referral sources for most blogs.

Social media, when combined with search engine optimization can be powerful. Learn how to do SEO, so your articles rank high and get lots of free traffic from the search engines.

# 15: The more content you put out there and the more value you add to the community, the stronger your reputation becomes.

Add at least one new piece of content every day, no matter what. Use a variety of platforms such as blog posts, videos, podcasts, LinkedIn articles, and social media posts.

# 16: Never post a tweet, write a blog entry, or publish a video unless it truly adds value and genuinely helps your audience.

You need content, but never create content just to create content. Your content should have a purpose. It should help a customer solve a problem, introduce them to your product or service, or position you (or your company) as the go to expert.

# 17: One of the biggest marketing costs isn’t bad ideas, it is abandoning good ideas too soon. Mediocre marketing done consistently over time will beat inconsistent brilliant marketing every time.

Staying the course is more than half the battle. Pick a couple of marketing strategies and stick with them for several YEARS. It takes time to get your name out there and get noticed.

# 18: Brand revolutions don’t occur by casually marketing to thousands of people. They happen by intensely focusing on a small specific group of customers and turning them into loyal advocates.

Focus on your niche market exclusively and turn them into loyal fans. Build a small tribe and let them help you promote your business.

# 19: If you have to work 18 hours a day to turn a profit, you’re actually broke.

Learn how to work smart. It’s not about how many hours you work. Instead, it’s about your productivity.

# 20: Too many salespeople, marketers, and business owners are too focused on new business.

It’s cheaper and more profitable to keep a customer than it is to go out and find a new one. Spend as much time and money taking care of your current customers as you do looking for new ones.

# 21: Too many marketers spend too much time in their ivory towers and not enough time on the street where customers are.

Get out from behind your computer and go spend time with your customers and prospects. Talk to them face to face, by phone, or through a messenger. The more you interact with your customers, the more you can learn about how to better serve them.

# 22: The initial purchase is actually just the beginning of a long-term profitable relationship based upon genuinely contributing and connecting at all stages.

Repeat business should be your goal. It’s hard to make a profit and stay in business with one-time sales.

# 23: The only way to truly scale social media efforts is to leverage other people’s networks and communities.

Find other connectors online and build a relationship with them so you can both help each other. Look for influencers, people with credibility, and tap into their networks. Team up with other entrepreneurs in non-competing businesses and share leads and strategies with each other.

# 24: You don’t attract what you want; you attract what you are.

This is the Law of Attraction at work. The Law of Attraction is always working, either for you or against you.

mediocre marketing

# 25: The single biggest and most avoidable marketing cost and loss is quitting.

Never quit. Keep making small adjustments and tweaks as necessary, but don’t give up. Sometimes just one minor change, tweak, or improvement can significantly improve your results.

# 26: You need a strong understanding of who your ideal clients are.

Take the time to figure out who your “best” customers and prospects are and then focus on attracting those types of people.

# 27: Many people don’t want to share their true identity online.

Don’t hide behind your computer or website. Be transparent. Let your prospects and customers know you are a real person, just like them.

# 28: Time is life.

Once it’s gone, time is the only thing you can’t buy back or get more of. Time is your most precious asset.

# 29: The profits come into your business after the initial sale…through the follow-up that you do.

Once again, repeat business is where the real profits come from.

# 30: The guerrilla’s job is not to compete but to cooperate with other businesses. Market for them in return for their marketing for you.

Work collaboratively with other business owners. There is enough business to go around. The more you help each other the more everyone wins!

# 31: You will have little failures before you have one big success.

You must fail your way to success. Success is never a straight line. Instead, it’s filled with zigs and zags.

# 32: Momentum is hard to build and easy to lose.

Once you hit momentum, do everything you can to keep it.

# 33: Worry less about selling and more about connecting and rapport.

Build a community and provide value. Do that and the sales will come naturally!

# 34: Focus on building a community and a list.

Build your own tribe and protect it like your life depends on it. Your list is your most valuable business asset.

# 35: You can’t please everyone.

No matter what you say or do you can’t be all things to all people. Pick your niche and do everything you can to keep them happy.

lifetime value of a customer

About the Book

“Guerrilla Social Media Marketing” by Jay Conrad Levinson is a groundbreaking guide that applies the principles of guerrilla marketing to the realm of social media. Published as part of the Guerrilla Marketing series, this book provides small businesses and entrepreneurs with innovative strategies to leverage social media platforms effectively and efficiently.

Drawing from his expertise in guerrilla marketing, Levinson offers practical tactics and techniques to maximize social media’s potential in building brand awareness, engaging audiences, and driving business growth.

Levinson’s approach emphasizes creativity, resourcefulness, and authenticity, advocating for a grassroots approach to social media marketing that prioritizes meaningful interactions over traditional advertising methods. Through insightful case studies, actionable tips, and step-by-step guides, “Guerrilla Social Media Marketing” equips readers with the knowledge and tools to navigate the dynamic landscape of social media, cultivate a loyal community of followers, and achieve marketing success on a limited budget.

Whether new to social media marketing or looking to refine existing strategies, this book serves as an invaluable resource for businesses seeking to thrive in the digital age. You can order a copy here. 

About Jay Conrad Levinson

Jay Conrad Levinson (1933–2013) was a marketing pioneer and bestselling author renowned for revolutionizing the way small businesses approached marketing. Widely recognized as the “Father of Guerrilla Marketing,” Levinson introduced unconventional, cost-effective strategies that empowered entrepreneurs to compete with larger corporations.

Born in Detroit, Michigan, Levinson’s career spanned decades and included roles as a copywriter, creative director, and marketing consultant. His seminal work, “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business,” published in 1984, became an instant classic and a must-read for aspiring marketers worldwide.

Levinson’s guerrilla marketing principles emphasized creativity, innovation, and a deep understanding of customer psychology, inspiring countless small businesses to achieve marketing success on a shoestring budget. His legacy continues to influence entrepreneurs and marketers, shaping the way businesses connect with their audiences in an ever-evolving digital landscape.

Final Thoughts

In conclusion, I enjoyed the book “Guerrilla Social Media Marketing” by Jay Conrad Levinson. Overall, I give it an 8 of 10 and consider it a must read for any entrepreneur in any industry.

If you haven’t read it yet, you should. What are your thoughts? What is your favorite Jay Conrad Levinson quote I mentioned on this page?

Have you read the book before? If so, leave a comment below to let us know what you think. I look forward to hearing from you.

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chuck holmes


Chuck Holmes
Network Marketing Professional

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2 thoughts on “Guerrilla Social Media Marketing Book Review & Quotes”

  1. I believe I could read, reread and read these quotes and keep learning. I am amazed and I believe I should get that book.

    One of the quotes I was drawn too immediately was #9: I hate it when major brands do not respond to questions or criticism. It tells me they just do not care for the customer.

    I will also say that we see that a lot here in Puerto Rico, and I think that many of these companies just do not care about the customer. As long as they are getting business, they treat people like crap and they don’t care. They then wonder why business is diminishing…duh!!!!

    Treat people with the golden rule and you have a customer for life.

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