Today, I’d like to share 10 strategies to get prospects to contact you first.
The best prospect is someone who contacts you first. When prospects approach you first, it is a much more enjoyable conversation than you contacting prospects first. Why? Because the person has expressed an interest in what you are offering them, and their sales defenses are down.
I was once told that prospecting is when you chase people, but good marketing and advertising gets prospects chasing you. I can’t speak for anyone else, but I’d much rather have 2-3 qualified prospects contact me daily than go out and prospect 20+ people daily myself.
If you’re trying to get prospects to contact you first, you are in the right place at the right time. I want to share 10 simple strategies you can follow. Anyone can do these things. This information will help network marketers, sales professionals, and entrepreneurs.
I suggest you focus on 1-2 strategies first, rather than trying to do everything at once. Focus is key.
The Bottom-Line Up Front
If you want to get prospects to contact you first, you only have two options that I know of. You can leverage attraction marketing or guerrilla marketing.
Attraction marketing is when you create content online to educate and entertain people in your target market. You provide value and teach people what you know. This positions you as an expert, a person of value, and people naturally want to do business with you.
Your second option is to leverage guerrilla marketing. This includes low-cost, free, and creative advertising and marketing strategies.
Both methods work. If you want to explode your business, you will do a combination of attraction marketing and guerrilla marketing, using a variety of different strategies.
Get Prospects to Contact You First: My Top 10 Tips
Here are my best tips to get prospects to contact you first.
# 1: Direct Mail
Direct mail is one of my favorite lead generation strategies. It’s proven, time tested, and works! You can mail postcards, flyers, and newsletters to prospects. Interested people will check out your information and get in touch with you if they are interested in what you are offering them. My favorite direct mail strategy is mailing postcards.
In a world of email, texts and social media, 41% of Americans nevertheless look forward to checking what is in their mailbox each day.
# 2: Video Marketing
Posting videos online is free AND it works. Video marketing allows you to connect with people on a personal level. That’s what makes it powerful. You can publish videos for people in your target market. You can do product reviews, company reviews, answer questions, and focus on the benefits your products or services offer. At the end of each video you can have your call to action to get interested prospects to contact you first.
84% of video marketers say video has helped them generate leads.
# 3: Facebook Group
If you don’t have your own Facebook group, you are missing the boat. I suggest you create a Facebook group that is generic. For example, if your business specializes in coffee, have a Facebook group for coffee connoisseurs. Share tips and good to know info about coffee and include your link and contact information in the group details section.
You can build up a large following of people who like, know, and trust you and you can recommend your products to them from time-to-time.
Facebook Groups allow you to connect with your customers on a more personal level.
In many cases, people are likely to read a social post from a friend versus a brand. This makes Groups the perfect fit for building connection, since they require members and admins alike to post from personal accounts.
This allows you a unique opportunity to engage as a human first and a brand second. Through responding to your audience and asking questions, you can learn more about what your customers want and what you can do to help.
# 4: Email Signatures
If you don’t have a catchy email signature on every email you send out, you are leaving money on the table. Do not say the name of your company or business in your email signature. Instead, be generic. Include your offer in the P.S. line and provide at least one way to get in touch with you (other than email).
Your email signature should play the role of a business card. It should cover who you are and what you do so your prospects will be able to easily identify you. It also influences the first impression a prospect gets about you and your company. A signature should serve as your self-introduction so you won’t have to start each email by introducing yourself.
# 5: Solo Ads
I’ve generated tens of thousands of leads and prospects from solo ads. These people visited my website and requested more information about what I do. As I follow up with these people, a percentage of them become customers or reps.
A solo ad is when someone with a large email list charges you a fee to send your email to their list. You can normally buy quality website visitors for 30 to 50 cents each.
A solo ad is basically finding a person with a network marketing prospects list already built, and having them send your ad to that list. There are tons of cheap ways to do this but the most consistent and proven solo ads are between $45-$65 depending on the amount of clicks you want to receive. This is fast traffic and can really generate network marketing prospects very fast. When using solo ads, you want to make sure you are tracking your links to find out which solo ad providers are producing for you so you can go back to them for results in the future.
Source: Profit Venture Magazine Ltd
# 6: Classified Ads
I love classified ads. Yes, they still work. This would include Craigslist, newspapers, magazines, newsletters, etc. You can place small, classified ads online or offline to get prospects to contact you first. Keep your ad short and interesting and do not say the name of your opportunity or products.
Classified advertising is a cheap and easy way for small businesses to connect with potential customers. It’s a great way to get the word out about your company, especially if you can’t budget for other forms of advertising. Most businesses should be able to find some form of classified advertising they can comfortably afford whatever the medium, be it online, in print or both.
# 7: Car Magnets or Car Stickers
Car Magnets and car stickers won’t send you a ton of leads, but it is a great way to get prospects to contact you first. Have a large car sticker or car magnet that is easy to read. Keep it generic and do not say the name of your company. Include your website or sizzle call number where prospects can get additional information.
Every marketer’s top priority is showing their company’s brand, name, and message to all potential customers. The more eyes on their ad the better! With magnetic car signs, your advertisement is always on the go. Your business will be seen by hundreds to thousands of people, from drivers to pedestrians and neighbors!
# 8: Live Events
Live events are great. People come to you. You can set up at a flea market, craft fair, home party, bazaar, or exhibit and meet with people. They can visit your booth or display, ask questions, buy products, and learn more about what you do.
For example, if you do a home party, you could easily meet with 10-20 prospects in one hour. Or, if you set up at a flea market, you could have conversations with 100 or more prospects in just one day.
Find out where your target audience is hanging out. Attend the events and use the networking part to listen to others and pitch your product.
Get to know what other attendees do and how your solution may be helpful for them.
If it’s appropriate, make a pitch right here and now.
# 9: Referrals
Referrals are typically your best prospects. It behooves you to create a referral program to give incentives to your customers, friends, and family to give you referrals. Pay them MONEY or give them gifts to give you referrals. Teach them what to say and how to do it. Be deliberate and don’t leave it to chance.
Most research shows that leads close five times faster when they come through referrals. Think about your own experiences: if you get a referral to a real estate agent, a new app or a great CPA, the first call you make will be to the one that someone has referred you to. Likewise, if a salesperson calls you and says they were referred by someone you know, chances are you will at least listen to what that salesperson has to say.
It is human nature to put a greater degree of trust in information that comes from people that we know.
Source: Sales Readiness Group, Inc.
# 10: Drop Cards
Drop cards are low cost and easy to do. They work. You simply leave drop cards while you are out and about living life and running errands. You can leave them at gas stations, grocery stores, restaurants, libraries, and other public places. Just incorporate leaving drop cards everywhere you go. If you do that, you can easily hand out 10-20 drop cards per day.
People who find your drop card and like your marketing message can visit your website or get in touch with you to get more information.
The drop card is unique and interesting and could easily be passed on or shown to family, friends, and acquaintances thereby creating more exposure for your business. One super amazing thing about this is that if someone picks up this drop card thinking it is a real dollar bill and s/he is not interested in the ad, the person will more than likely toss it back on the ground where it will remain until another person picks it up.
Source: Guerilla Marketing Strategies
Clothing is one of my favorite ways to get prospects to contact you first. You can have a creative shirt, hat, hoodie, or pinback button made. When you see people looking at your clothing, or if they ask you a question about it, you can give them a drop card or get their contact information and follow up with them at your convenience.
In conclusion, these are my top 10 strategies to get prospects to contact you first. Fortunately, most of these things are easy to do. I encourage you to start with just 1-2 strategies on this list and focus on those strategies until you get good at it. Once you do that, add a few more strategies to your marketing mix so you never run out of fresh qualified prospects.
What are your thoughts? What do you do to get prospects to contact you first? Leave a comment below to let me know what you think. I look forward to hearing from you.
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