In this post, I want to share my top 34 ways to get more MLM leads. Keep in mind this advice would benefit any business owner, not just network marketers.
This is a big list of lead generation strategies I have used at one point or another in the past (or presently use).
The real key to success is to pick one or two of these methods and then take massive action using those strategies. If you try too many different lead generation strategies at once, you won’t get very good results. You will dilute your efforts and end up wasting your time and money. Focus is key!
One last piece of advice: No matter which lead generation strategy you pick, you still need to connect with the person, preferably face-to-face or at least by phone or SKYPE. You can’t expect someone to just visit your website once and become a customer or distributor without the know, like and trust factor. Exposure is everything, but the money is in the follow-up.
This is a RELATIONSHIP based business. It always has been and always will be. If you aren’t willing to talk to people or follow up with your leads, don’t expect very good results with any lead generation strategy.
Top 34 Ways to Get More MLM Leads
These 34 ways to get more MLM leads are listed in no particular order.
If you haven’t done so already, create a free account in Linkedin to let people know you are a home based business owner. Put your phone number, email and website in your profile so people can reach out to you if they want to.
Make sure you include a good picture of yourself as well. Write a good bio. Include your education, interests, job experience, certifications, etc. The more information you can provide, the better.
If necessary, invest $50 to $100 and hire someone with experience to help you create a winning profile that really stands out. It will be money well spent.
Whatever you do, do NOT say anything about MLM or the name of your company in your profile. Stay generic. Your goal is to pique people’s interest and use the curiosity approach, so they reach out to you and ask you questions.
Once you set up a good profile, your real goal is to connect with other people on Linkedin. You can search for people with specific interests, connect with old friends and join groups. You can post articles, videos and even comment on other people’s content.
The options are endless. There is even a paid advertising option on Linkedin, similar to other pay per click ads.
Remember that people are on Linkedin for business and employment. It’s a great resource that many network marketers overlook.
Be smart, provide value, and do not spam people! Be a professional and act like a CEO.
One additional tip is to make a daily checklist of three to five things you will do on Linkedin each day to move your business forward. Set a time limit of 15-20 minutes, do those activities, and then sign off Linkedin and do something else. That way you can work smart.
2. Email Signatures
This is another free and simple way to get more MLM leads.
Every email service, to include Yahoo, Hotmail and Gmail allow you to create an email signature. This “signature” is automatically attached to each of your outgoing emails.
Most people send at least 10 to 100 emails per day from their personal email account, so this is a quick and passive way to expose your business opportunity and products to others.
Every time you create a new email, or reply to an incoming email, your email signature is added to the bottom of the email.
Interested people can check out your email signature, click on your link, and visit your website to learn more about what you do.
When you use an email signature, make sure you don’t say the name of your company, EVER. Just include your name, email, phone number, a catchy phrase, and an enticing call to action.
Make sure you send people to a capture page first, so you can collect their name and email. I generate 3-5 emails per day using this method. Best of all, it is 100% passive. Just set it and forget it.
Here are a couple exaple email signatures.
- Tired of being fat? See how Cindy lost 20 pounds in one month! URL.
- Want to tell your boss to take a flying flip? This simple business idea lets you work from home. URL.
- Tired of being average? Want to do something great with your life? Start your new career today! URL.
Facebook is such a powerful way to get more MLM leads, when you do it the right way.
The average person has at least 200 friends on Facebook, and many people have much more than that. If you have 200 friends on Facebook, as an example, and they each have 200 friends, that is 40,000 potential prospects, when you factor in friends of friends.
There are many ways to utilize Facebook to get more MLM leads. Most people do it wrong. Don’t make that mistake.
The key to success on Facebook is to use the curiosity approach. Don’t ever mention the name of your company or products. Don’t spam people either. Keep it generic and positive.
You want to post interesting things such as you:
- Spending time with team members
- Attending a company event
- Recognizing someone on your team
- Lifestyle photos
- Using the products
- Educating people about the benefits of your products
Ideally, you want to say just enough to get people’s attention so they reach out to you and ask you questions.
It’s also very important to make your profile PUBLIC so everyone can see it. In addition, don’t ever talk about politics or religion on your timeline (if you’re using Facebook to build a business). Never, ever post anything negative either.
By all means, you can have an opinion about things, but just realize when you talk about these things I just mentioned (politics and religion), you will automatically “alienate” half your potential prospects, who have a different point of view than you do.
Instead, you want to post positive, uplifting and encouraging things on Facebook. Please know the Law of Attraction is always working. No one wants to work with someone negative. Positive attracts and negative repels. Never forget that.
There are also options on Facebook to start your own group, to participate in other people’s groups, to use paid ads, Facebook live, or even create a fan page for your business.
My favorite strategy is to open up your profile and use your personal account for your business. If you do it the right way, you won’t lose friends or bug people. If you do it the wrong way and only talk about your business or products all the time, you will annoy people.
If you aren’t using Facebook to get more MLM leads, you should. There are more than one BILLION people on Facebook.
I have a close friend who is a top recruiter in his network marketing company. He uses Twitter to get more MLM leads and sponsor more reps.
I’ve never used this strategy myself, but I do find it fascinating.
He spent years building up a big following on Twitter. He uses software programs to help him add new followers every single day.
Every day, he tweets 10-20 times about different topics. He shares posts from his blog, inspiring videos, information about his products and business opportunity, funny photos, and countless other things.
He told me that sending private messages is the most effective thing he does each day on Twitter.
Some of his tweets get retweeted and shared with hundreds of other people.
If you’re using social media, like Facebook, YouTube and Instagram, you can “sync” them up with Twitter so every time you update any of these social media sites, it automatically sends out a Tweet. Even if Twitter isn’t a primary strategy for you, it would be a good idea to “sync” it with your other social media accounts.
This is a great strategy for the millennials or anyone else who is tech savvy. Like any other strategy, it will definitely be a numbers game. You also want to “connect” with people on a human level whenever possible, so you don’t sound like a walking billboard.
5. Drop Cards
I love drop cards. Sometimes known as a sizzle card, they are a combination of a postcard and business card. A drop card normally has a headline, a few bullet points and a strong call to action. It also has your contact information, to include your capture page, email and phone number.
The purpose of your drop card is to spark someone’s curiosity and get them to call a sizzle number or visit your website to learn more. Some people use drop cards that look like $100 bills. Those definitely get people’s attention.
The options are endless. Drop cards are inexpensive, effective and very easy to use. I chose to make my drop cards the size of a business card, just for convenience. I had 5,000 made with free shipping, for less than $80.
I leave them with my waiter. I enclose them in envelopes when I pay my bills. I leave them at the gas station. When I visit the library, I put one in several different business books. I hand one to the toll booth operator as I pay my toll. These are just a few examples to show you how easy it is to use drop cards to grow your network marketing business.
A safelist is an online database of people who agree to send and receive email messages from other members about different online business opportunities. Members can earn “credits” by reading emails from other members. They can then “redeem” these credits to send out additional marketing messages.
Not many network marketers use safelists to get more MLM leads, but it is worth considering. The major advantage is that most safelists let you send an email to several thousand members several times per week. These people are affiliate marketers and internet marketers, so they are part of your target market. People are rewarded to read your email and some type in their name and email on your capture page and become leads.
The downside of using safelists is that you can receive several hundred emails per day from other safelist members, unless you upgrade your account to a paying member. This is what I do. I paid the $50 to $200 yearly fee, and I believe it’s worth it. I upgrade so I can send more emails, while not receiving other people’s emails at the same time.
To put it in perspective, I belong to one safelist where it sends my email to 80,000 people per day. I normally receive 10+ leads per email. If I do that every day for a year, I would generate almost 4,000 leads. Not bad for the $45 I paid to become a Gold Member. Join here.
This might option might be a good fit for you. It might not be. Either way, it’s worth exploring and doing your due diligence.
Online forums are another great place to get more MLM leads.
Try to pick a forum where people who visit the forum are part of your target market.
For instance, if you sell beauty products, find a couple of beauty forums you can participate in. Set up your free account and create a signature profile with your link in it.
Focus on answering one to two questions per day and always add value to the forum. Some of the people who read your posts will check out your link and become a lead.
Just remember, you don’t want to come across as a spammer, so make sure you aren’t pitching your business opportunity or trying to sell your products in the forum.
Just let your signature file do the selling for you. And make sure your link is to a capture page, not your company’s replicated website.
The real key to success is to pick one or two popular forums and focus on those exclusively. Visit the forums several times per week and stay active.
8. Local Events
Local events can be a great way to get more MLM leads.
I’m a big fan of local events. Every community offers some type of local events, such as a Farmer’s Market, job fair, health fair, or something else.
Find a low cost local event and set up a booth. Partner up with several of your team members to split the cost and save money.
Focus on collecting leads and then do a good job following up with people.
If money is tight, visit the event as a guest and simply network with the vendors.
9. Car Magnet or Car Sticker
Get a car magnet or car sticker and put one on your vehicle.
Use a generic work from home ad. Do not mention the name of your MLM Company. Make sure the message is short and to the point and is in a large font, so it’s easy to read.
Keep your entire message to a few words and include a phone number or your website.
You won’t generate tons of leads doing this, but some folks will visit your website or call you to learn more. Best of all, it’s a passive lead generation strategy. Set it and forget it.
I’ve heard plenty of people say they sponsor five to ten people a year from their vehicle sign (individual results will vary).
Order or create a nice polo shirt with your motto and website on it. Create a business name and use that instead of your MLM Company’s name.
Wear it whenever you can, while you are out and about living life.
Some people will ask you about it, and it’s a great conversation starter.
Other clothing items include hoodies, hats, and t-shirts.
11. Blog Comments
Blog comments are a great way to get more MLM leads. What you want to do if you pick this method is find 3-5 relevant blogs in your niche. Find one network marketing or home business blog and two to three blogs geared around your product line. For example, if you sell weight loss products, find a few popular weight loss blogs, or health blog.
What you want to do is leave thought provoking comments. Answer questions. Ask questions. Provide value. Be an active member in the community. Showcase your knowledge about the specific niche. Do NOT pitch your business or products in your comments. Instead, provide a link to your capture page, so people can visit your website and become a lead first.
In addition, make sure you find an ACTIVE blog that gets plenty of traffic, and the webmaster is responsive. Some bloggers take months to approve comments. Other blogs are abandoned and never get updated. Find a blog where the blogger updates it at least twice per week.
What I like about this strategy is that it is a passive lead generation strategy. I’ve left blog comments several years ago that still generate me traffic and new leads every single month. Your key to success is to leave 2-3 comments per day, every day. Over a period of a year, that would be 700 to 1000 links all pointing back to your capture page.
12. Amazon & eBay
No, you can’t sell your company’s products or services on eBay or Amazon. You shouldn’t do that anyway. But, there is another strategy you can use.
You could sell network marketing books and include a little info kit about your business opportunity in the package with it, when you mail it. You could create a training course on CD and include an info kit about your business opportunity in the package. You could also sell non-MLM product on these two websites and include a business card for your business opportunity in the package.
My wife and I sell 10-20 items on eBay daily and I include a drop card in each package that I ship out. I have found several new customers and distributors using this method. Best of all, there is no added cost, since the customer already purchased the item and paid for the shipping.
Podcasting is a great way to get more MLM leads. Think of a podcast as an online radio show. My friend Catherine introduced me to podcasting a few years back, and I’m glad she did. Since then, I’ve made nearly 700 podcasts. I generate free leads daily from my podcasts.
There are many different ways to do a podcast. Showcase your personality and knowledge and make it unique to you. Don’t worry about what everyone else does. Be different.
Make sure your podcast is either educational or entertaining or a combination of both. All of my podcasts are about five minutes long and focus around one central point. My style is to be No B.S. and to the point. That’s what works best for me.
In each podcast, you can have sponsored ads. I also suggest you have a strong call to action at the end of each podcast, telling your listeners what you want them to do, such as visiting your website. Learn more about podcasting.
14. The Fish Bowl Method
Fish bowls are a great way to get more MLM leads. The fish bowl method is when you partner up with a local business owner. You do a raffle for a free prize. You put an empty fish bowl near their cash register. Their customers put their business card in the fish bowl to enter the raffle.
At the end of a week, you pick a random winner and send them their prize. In addition, you now have 50-100 or more people to follow up with about your business and products.
Make sure you get the business owner’s permission first and make sure you give out the prize. Remember, the money is in the follow up.
15. Name Tags & Buttons
Name tags and buttons are another low cost way to get more MLM Leads. You should wear a button or name tag everywhere you go.
It’s a good way to get people to ask you questions and initiate a conversation with you. When I spent some time as a Herbalife rep, they taught us to use a button. It said something like “LOSE WEIGHT ASK ME HOW!” I have to tell you, it was a great way to strike up a conversation with people.
16. Newspaper Ads
Newspaper ads might not be as effective or as sexy as they once were, but they still do work.
You can start out with your local newspaper and go from there. Do small runs and test your results. Try out different ads until you find something that works well for you.
I recommend weekly publications over daily publications. I also suggest that you promote anything but your business opportunity.
Give away something for free and use a two-step selling process. Give away a free report, free makeover, free eBook or something, and then let your giveaway introduce the leads to your business and products. Read my article on promoting your business with classified ads.
Fundraising is a great way to get more MLM leads. This is when you do a campaign for a set amount of time and give a percentage of your total revenue to a charity. If you search through your local community, you will find plenty of different organizations in need.
Reach out to these organizations and let them know what you want to do. See if they are on board. See if they have any good ideas about how to do it.
Yes, it might cut into your profits temporarily, but it’s a great way to acquire new customers and get new leads. You can make your profits back on repeat orders.
18. Joint Ventures
This is when you team up with other people in non-competitive businesses and leverage each other’s customer base.
For example, if you sell beauty products and your friend sells health products, you could work together at home parties and exchange leads/customers.
Give your company’s gifts for birthday and holiday presents. This is a great way to get some added exposure. It’s a great way to get reluctant friends and family to try out your products for the first time. No, not everyone will want to reorder, but some will. Do this whenever possible.
Post some videos on YouTube.
Review your company’s products. Focus on making videos designed for your target market. If you are trying to sell lipstick, make videos about lipstick.
Create a separate YouTube channel for your business and create a posting frequency and stick with it.
Make sure you post minimum one to two videos per week, every week.
Keep your videos short and to the point. Make them educational, not a commercial.
Millions of people watch YouTube videos everyday AND YouTube videos tend to rank high in the search engines. Read more about building your business on YouTube.
21. Public Speaking
If you enjoy public speaking, this is another great way to get more MLM leads.
Do a speech about starting a home based business, supplementing your income, or the benefits of what your products have to offer.
Hold a contest so you can collect everyone’s business card and follow up with them at a later date.
Many local groups such as the Chamber of Commerce, Rotary, Elks and Kiwanis are looking for speakers for their events.
All you have to do is ask.
22. Radio Interview
If you are confident and have expertise in a specific area, relating to your company or products, see if you can land some radio interviews. This is a great way to get more MLM leads. Best of all, people will call you.
You can reach out to several different radio programs and see if they are open to the idea. Make sure your talk is not a sales pitch. You want to educate and entertain the listeners and then you can provide your contact information at the end of the interview. This is a great way to get free exposure.
Don’t mention the name of your company or products in the talk. Stay generic.
23. Cold Calling
I know this isn’t sexy, but if you have good phone skills this could be a great option.
You could cold call people in the phone book once you’ve verified their number is NOT on the do not call list.
It takes a special person to succeed with cold calling, but it is possible.
I just read a book where the number one recruiter in the company simply called one page in the phone book every single day.
Crazy but true!
Go out and talk to people.
Don’t intentionally go prospecting, but when you are out and about living life, make sure you introduce yourself to people and do some prospecting.
Focus on making a friend first, get their contact information and then call them back a couple days later to mention your products and business opportunity.
Most of us come in contact with at least 50 to 100 people every single day.
If you put a smile on your face, say hello, and stick your hand out, you will meet a lot of great people.
This is the BEST way to get more MLM leads. Treat your customers and leads well and always ask them for referrals.
Many people will gladly share referrals with you, if they know you, like you and trust you. You might even want to create a referral program for your business.
26. Trade Shows
Consider setting up at a trade show to showcase your products and business opportunity.
If you can’t afford to set up at an event, at least go to the trade show and meet new people.
That’s probably your best option since it’s free.
Most trade shows have thousands of visitors.
27. Niche Marketing
Know that not everyone is an “ideal” customer.
Segment niches that would most likely use your product line and focus on advertising to them exclusively.
Advertise in magazines that they read, on websites they visit, etc.
Ultimately, you are looking for a niche that is already buying your type of product or service, and they have the money to do so.
28. Write an eBook or Kindle Book
Write and publish a short, but helpful book. It could be a traditional book, Kindle book or eBook. Even better, give away the book for free. Let the book showcase your expertise and experience. Include links to your different websites in your book and provide your contact information.
People who read your book, enjoy it, and want to learn more about what you do will reach out to you! This is what you really want to happen. Plus, people have a “stigma” about authors. It’s one of the most respected professions in our society. When you say you’ve written and published a book, people look at you differently. Trust me on that.
If the idea sounds overwhelming to you, you can outsource it and have someone else ghostwrite it for you. Many people choose this option. Of course, make sure your book is relevant to your business, or you are wasting your time.
29. Content Marketing
Content Marketing is the process of creating content that gets found in the search engines. You create a video, article, blog post, podcast, Powerpoint Slide, or whatever type of content you want to use.
Your content should provide value. You should teach and/or entertain. Make sure each piece of content isn’t just one big sales pitch. Focus on helping your “target market” solve a problem.
In each piece of content, you give it a good title, meta tags, and description. This lets the search engines, such as Google and Bing, know what your content is about so they can rank it accordingly.
As your content gets indexed by the search engines, it will start to rank. It’s important to make sure your content is great quality and that you’ve done your keyword research. Ultimately, you are looking for keywords that people in your target market are searching for.
As people find your content, and they want to learn more about what you have to offer, they can check out the links you provide with it, or they can contact you by email or phone. It’s important to have a strong call to action at the end of each piece of content, telling your people exactly what to do.
I would chime in and tell you not to do anything shady. Don’t try to “cheat” or “trick” the search engines. You won’t win! Use legitimate strategies by building links, using the right keywords, actively marketing and promoting your content, and creating content that offers a ton of value.
What I like most about content marketing is that you can create ONE piece of content that generates new leads, month in and month out, for many years to come.
30. Pay Per Click Advertising
I am a big fan of pay per click advertising. Yes, it can be expensive if you don’t know what you are doing. Yes, there is a learning curve required. But, if you are patient and willing to take the time and money to learn the ropes it is easily the FASTEST way to get more MLM leads. Within 10-minutes you can start generating your own leads. Even better, once you figure out what works you can scale your efforts.
A pay per click ad is an ad you see in one of the search engines, or on Facebook. People type in a search phrase and ads appear along with the search results. The advertisers of these ads write an ad, select keywords they want their ad to appear for, and then bid how much they will spend per click when someone clicks on their ad.
What I like about pay per click advertising is it is focused on a target market. Only people who type in the keywords of your choice will see your ad. Even better, you are only charged when someone actually clicks on your ad. Some keywords and niches are very expensive, but you can also find some inexpensive long-tail keywords to focus on.
Some of the popular pay per click sites include Facebook, Google and Bing. You can also do pay per click advertising on LinkedIn, Pinterest, Stumble Upon and Pinterest. Learn more about pay per click advertising.
Postcards are a great way to get more MLM leads. Direct mail scares a lot of people off because of the cost involved. Truth be told, direct mail can be much cheaper than advertising online once you figure it out, plus you have a lot less competition.
Let me start by telling you that direct mail is a PROVEN marketing method. It’s been around for over 100 years. People LIKE getting their mail every day, and they normally read it.
You have a much higher chance of getting your message read by someone who receives a postcard from you in the mail, than you do through any type of online advertising.
To put things in perspective, think about it this way for a minute. How many emails do you get per day with a marketing message? How many phone calls do you get a day with a marketing message? Compare those two answers with how many postcards you get in the mail every day and I know we have a winner.
I like to mail cheap, ugly postcards to prospects to get more MLM leads. I normally lead with an affiliate product first, rather than my business opportunity. People who get the postcard and like the message visit my website, type in their name and email and become a lead for my business.
You can get postcards made pretty cheap online. You can buy leads online. You can even outsource an entire project to a printing company if you want them to do it. The options are endless.
If nothing else, at least consider it. Postcard marketing might be a great way to take your network marketing business to the next level. Learn more about postcard marketing.
Newsletters are one of my favorite ways to get more MLM leads. This is a strategy that no one I know uses. I think of it as a potential gold mine.
What I do is offer a generic MLM newsletter that I send out in the mail each month to about 500 network marketers. My newsletter provides valuable content that positions me as an expert in the industry and educates my prospects at the same time. At the end of each newsletter, I talk about my business very briefly. Interested readers contact me to learn more.
What I believe is an even better strategy is to make a newsletter geared around your product line. For example, if your network marketing company specializes in weight loss products, you could make a weight loss newsletter.
Instead of talking to everyone you meet about your products or business opportunity, simply ask them if you can add them to your newsletter. Provide a ton of great content in your newsletter and talk a little bit about your products and business opportunity as well. Interested readers will visit your website, send you an email or give you a call to learn more.
You can send an email newsletter or mailed newsletter. Both methods work, although I believe the mailed newsletter is 100x more effective, even though it will cost more. You could even sell membership subscriptions to your newsletter. The options are endless.
Blogging is a great long-term strategy to get more MLM Leads, but it’s definitely not for everyone.
It is a HUGE time commitment and it can take several years to get any traction. Focusing on other lead generation strategies first would be a much better usage of your time, as I see it.
Most people who decide to start a blog choose network marketing as their niche. This is a big mistake as I see it, because of the competition. Ranking high in Google for any of the network marketing keywords is a monumental task, because you are competing against millions of other people writing about the same things.
If I knew what I knew now about blogging, and I had to start over, I would pick a niche geared around my company’s product line. For example, if my company specialized in essential oils, I would blog about essential oils, and position myself as an expert in that niche.
The benefit of doing this is people who visit your blog are in your target market. They’re looking for what you are offering them. Plus, you have less competition and can rank your blog faster and easier.
While this strategy might not be for 95% of the people reading this article, if you go this route and succeed you will have a HUGE advantage over everyone else in your company. You will have a constant flow of new leads every single day, just like I do.
Also, once you build a successful blog, it’s pretty easy to maintain. You can even outsource most of the tasks like I do.
34. Solo Ads
I love solo ads. This is similar to a joint venture.
It’s when you send your offer to someone else’s email list, for a fee. For example, let’s suppose that a website owner specializing in weight loss has built up an email list of 10,000 subscribers over the past few years. In order to create additional income for her website, she sends out two solo ads per month to her email list.
Basically, someone else creates and ad, pays her a fee for her service, and then she sends their email to her list. It’s really that simple.
When you are using solo ads to get more MLM leads, you need to make sure that your offer matches the “theme” of the email list. In other words, if you promote natural and organic products, you would want to buy a solo ad from someone with a list of “go green” subscribers. Does that make sense?
Prices can vary, but it’s a really fast way to get more MLM leads.
To succeed, give away something for free and use a multi-step selling process. Make sure you send people to a capture page first, so you can get their name and email and build your own email list, and then redirect them to your offer. Don’t just send people to your company replicated website hoping someone will buy your products or join your business. .
I’d like to thank you for reading my top 34 ways to get more MLM Leads. What I suggest you do right now is pick one to three strategies from this list and focus on them exclusively, for the time being.
To do it right, pick a few of the one time things and get those things done quickly (email signature, Facebook, Linked in, etc.) and then pick one active and one passive lead generation strategy.
Once you do that, you simply need to create a short checklist of three to five action steps you will do each day, using the methods you picked, to generate leads. Whatever you do, have some patience and discipline and do these activities every single day, at least five days a week.
Just remember, Rome wasn’t built in a day. You will go through a short learning curve with each strategy before you can expect to get good results, and start getting a steady flow of leads.
It will be worth it though. As you master a few lead generation strategies you can put them on auto-pilot and pursue other strategies as well. Eventually, you want to have five to ten solid methods to get more MLM leads.
What are your thoughts? What are your favorite ways to get more MLM Leads? Leave a comment below and let us know what you think. I look forward to hearing from you.