Gabi Steiner From Person to Person MLM Book Review and Quotes

A good friend of mine recently sent me the book From Person to Person: Earning a Stable Income from Referral Marketing by Gabi Steiner. He knew that I enjoyed network marketing and he told me I would really enjoy the book.

I devoured the book in one setting and then immediately re-read it again. This book is loaded with so much wisdom and great tips for network marketers that I felt obligated to write a detailed review about it.

What I want to do in the paragraphs below is share some of my favorite Gabi Steiner MLM Quotes from her book.

gabi steiner mlm

Top 21 Gabi Steiner Quotes

These Gabi Steiner quotes are listed in no particular order. Each quote is in bold and italics. After each quote I will chime in and add my own two cents.

# 1: The experienced networker knows more stories.

The top earners in our industry are good at telling stories. They are professional storytellers. It’s true, facts tell but stories sell. If you want to make it to the top ranks of your company you need to learn how to tell a good story. I’m not talking about telling fictional stories either. I’m talking about telling a good story that someone else can remember and relate to. People never forget a good story.

# 2: If you advertise with products you will get customers. If you advertise with a business opportunity, you will get business people. If you advertise with a vision, you will get leaders.

You will attract what you are looking for. Make sure your prospecting, marketing, and advertising are geared for the people you are really looking for. If you want customers, talk about the products. If you want people to join the business opportunity, talk about the business. If you want good leaders, share your vision for the future. And whatever you do, please do a combination of ALL of these things. Look for part-timers, customers, and serious people.

# 3: If the why is big enough the how is not a problem.

Clearly identify your why. Write it down. Think about it daily. Help your team members do the same thing. Create a strong why and nothing will stop you from reaching your goals. It’s true, when your why is big enough nothing else really matters. A good why will keep you motivated during the tough times. Without a strong why you won’t last long in the business.

# 4: If someone earns 1,000 Euros in their profession, no one is interested.  But the possibility of earning 1000 Euros on the side is a major attraction.  

Almost everyone is looking for a way to supplement their current income. Very few folks are interested in doing something else full-time, but if you can show them how to earn an additional $500 to $1000 per month part-time, most people will want to learn more about what you do.

# 5: Don’t do anything for someone that they can do for themselves.

You do not want your team to be dependent on you. The last thing you want is 500, 1,000 or even 10,000 people calling you and emailing you every day with a bunch of questions. If that was the case, you would quit the business. It just wouldn’t be worth it.

You cannot be all things to all people. Your job is to help your team help themselves. You want to teach people what you know, but not do anything for them that they should be doing for themselves. Empower people, don’t enable them.

# 6: The majority of people need intensive support.  

Most people in your team are not leaders or doers, nor have they ever owned a business before. That means they will need a lot of help, motivation, and hands on training. Your objective is to train these folks in a group setting! Never work one-on-one with a non-producer! Don’t neglect anyone, but make sure you work smart. Save your one-on-one time for your leaders and doers.

# 7: The key to immense growth lies in finding leader personalities and training them up.  

What you are really looking for is leaders and potential leaders who want something better in their lives. Leaders are people who take the bull by the horns and run with it, even if they don’t know what they are doing. They have initiative, desire, and a strong work ethic. They don’t make excuses or play the blame game. They are doers and they get things done.

# 8: If you have someone who seriously wants to do it give them all of your support.

When you find someone who is willing to do what you teach them AND work hard, that’s the type of person you want to work with. I’d rather work with one serious person than work with 20 people who aren’t serious about the business. Remember, two to five builders is all you need to build a big business.

# 9: Working in depth is priceless.

When you light a fire in the basement everyone above them gets excited. Once you have 15 to 20 ACTIVE personally sponsored distributors spend most of your time working in depth. Motivate your entire team by working at the bottom most point of the organization, with the newest most excited person.

# 10: The rule of thumb with us is: spend 95% of your time with the five serious advisors, 2.5% looking after other advisors and 2.5% looking for new partners.

Your first major objective in your business is to find your five leaders. It might take you two or three years to find these people. In most cases, you will need to sponsor 100 to 200 people to find these five serious people, but once you find them, spend most of your time helping them build a large business.

# 11: You can help 1,000 people but you can’t carry three on your back.  

It’s fine to help people, but don’t do anything for someone that they should be doing for themselves. You’re not your team’s parent, boss, or spouse. It’s not your job to make your team successful. Don’t make the mistake of wanting success more for someone more than they want it for themselves.

# 12: You cannot make leaders. You have to find them.

In most cases, you will FIND your leaders, and you will normally find them in depth. It’s hard to convert a non-leader into a leader. It’s hard to convert a non-producer into a producer. Trying to do so is a waste of time. How do you know when you’ve found a leader? It’s pretty simple. Look in the back office at their results. Also, leaders are on every call, they attend every training event, they are hungry and coachable, and they’re are always in action mode.

# 13: Be a role model for your team.

Always lead by example. I learned this valuable lesson in the Army. Set the pace for your team. Never expect your team to do more than you are willing to do. Instead of telling people what they should be doing, show them what they should be doing, by your own personal example. Learn more about leading by example.

# 14: Referral marketing is a numbers game. A marathon. A stamina competition. 50% give up in the first year. 40% love the products. 10% do the business. 2% do 90% of the work. Keep an eye out for winners and be one yourself and the winners of the future will also find you.  

This is my favorite Gabi Steiner quote on this list. Know the numbers in your business and work the numbers. Here’s the truth. Most top earners have personally sponsored 100 to 500 people, if not more, yet they make most of their income from just two to five groups of people. Also, nearly 80% of your team will quit each year, regardless of what you do to help them. It’s a numbers game. Work with the willing. And remember, you only need a few good people to build a big team.

# 15: 95% of my current income is currently generated at level five and below.

This is amazing. It just goes to show the power of building depth in your team. If you build your business right, your fifth or sixth level should be BIGGER than ALL of the levels above it combined. How do you like that? Width gives you profitability at first, but the security and the big money in our industry comes from depth.

# 16: We need to have some 15-20 active partners in order to find five serious ones.

This is true. But to find the 15-20 active partners you will probably have to sponsor AT LEAST 100 people, if not more. Basically, you have to sponsor a lot of people to find some “active” people to find a few very serious people to work with.

# 17: If you are really convinced that you could retire in one to three years, why offer the opportunity to a stranger rather than introduce it to your friends and relatives first?  

If you believe in what you are doing, it makes the most sense to start with people that you know, rather than work with strangers.

# 18: You can sponsor anyone if you take enough time and build up a relationship. Sooner or later…

This business is all about relationships. People like to do business with people that they like, know, and trust. Spend time nurturing your friendships and relationships with others. It is time well spent. Also, every prospect is a prospect for life. In many cases, people will tell you “NO” five to ten times before they eventually partner with you.

# 19: There is no such thing as “No” – there is only “not yet.”

The real key to success in your network marketing business to keep in touch with people and follow up consistently. People’s situation in life will change. If you don’t burn a bridge, and you stay in touch often, there’s a good chance these folks will eventually partner with you in your business. I always tell my team, the biggest groups in your team five years from now will be people who tell you no today!

# 20: Endurance is better than speed. MLM is a marathon, not a sprint.  

Anyone can start out fast in the business. Many people do. However, the real key to success in this business is to be persistent and consistent for several years. Work your business for 60 to 90-minutes daily, six days a week, and good things will happen. What grows fast usually dies fast. Steady pace wins the race.

# 21: The person who you think is a doer will be a non-starter and the person who you wouldn’t have believed capable of doing it will astound you.  

People will fool you. You never really know who is going to build a business and who won’t. Sometimes you find someone who is pumped up and excited, yet they quit within a few weeks or few months. Sometimes you sponsor someone you think won’t do anything, but they blow it up. Your key to success is to never prejudge others. Let them decide for themselves what they will do with the business. Watch the feet, not the lips.

About Gabi Steiner

Gabi Steiner is the top earner in her company: Lifeplus. She is a 15-Star Diamond in her company. She has a huge team with hundreds of thousands of people that spans the globe. She lives in Germany with her family.

Final Thoughts

In summary, I really love the book From Person to Person by Gabi Steiner. Overall, I give it 10 of 10 stars! I would put it in my top 20 MLM Books of all time. If you haven’t read it yet, you should definitely order a copy. The information you will learn is priceless.

On a side note, what is your favorite Gabi Steiner quote listed above? If you’ve read the book, did you like it? Leave a comment below to share your thoughts. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional

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8 thoughts on “Gabi Steiner From Person to Person MLM Book Review and Quotes”

  1. From your review, I can completely understand why you said this is a 10 of 10 book. There are some great quotes here. I really like how she pointed out that we can help others, but we cannot, nor should we do the work for them.

    I also got a big smile when I saw there is never a no, just not yet. I had always used that line when I was in sales.

    Also MLM not being a sprint, but a marathon is also very true. Sometimes we try to run all out instead of just running a steady pace.

  2. What great advice. I especially like the quote about not doing for anyone what they can do for themselves. If your team is dependent on you to make a move, the business will never grow. It really is important to have individuals who are self-motivated and capable of doing most if not all things on their own. These are the people who will carry the business far.

  3. I haven’t read “From Person to Person”, but through these quotes alone I can see that Gabi Steiner brings a wealth of MLM knowledge to the table! I really like her emphasis on the MLM marathon; this business is by no means a sprint and those who think it is will crash and burn. Steiner really pushes the importance of depth over width; it’s important to establish and maintain strong business relationships, as well as depth of resources. To me, it seems that Steiner is saying that width might allow for profitability early on, but building strong, lasting relationships is what will help the business flourish for years.

    1. It’s a great book. You are so right about MLM being a marathon, not a sprint. That pertains to all businesses. It takes TIME, lots of it, combined with hard work to build a long-term successful business.

  4. Gabi Steiner offers excellent advice! I believe her point that many people use MLM to supplement income is spot on. Because of this, most people don’t have the resources or support to make MLM their primary source of income. I especially like comment number #18 about building trust and relationships. This is key to building a strong network and successful downline. If people know you care about them, they will reward it with loyalty.

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