Four Strategies or Mindsets About Building a Large MLM Business

Today’s post could be life changing, if you take the information and apply it in your network marketing business.  I want to share four strategies or mindsets about building a large and successful network marketing business.

I’ve studied hundreds of top earners in our industry and the only thing they all have in common is that they all built the business differently from each other.  Some are master recruiters. Others are master trainers.  Some are dynamic leaders.  Some are master motivators. And some are retailing machines!

Any of these strategies will work, if you do it consistently.  At the end of the day, you should pick a strategy that works best for you. There is no right or wrong answer.

# 1 Go Wide & Work the Numbers

This is quite perhaps the most common mindset in our industry.  People are taught to sponsor 100, 200 or 300 or more people personally UNTIL they find their two to five leaders who generate all of their income.

This is a great concept if you are a good recruiter.  It also isn’t as time consuming as the other strategies because you aren’t spending a lot of time with each person that you sponsor.  You’re basically throwing a lot of mud against the wall and seeing what sticks.  You’re letting the cream rise to the top.

You sign people up, give them their initial training, slap them on the butt, wish them good luck, and send them on their way.  You think their success is up to them and you are off looking for your next recruit.

The downside of this strategy is that you will have high attrition.  You will have a revolving door in your business, because 99% of your team can’t do what you do!

Most people you sponsor need intensive support and babysitting and since you aren’t doing that with each person, they will quit.  However, the good leaders will stick around.

# 2 Be Product Focused

This is another strategy in our industry, although it isn’t very common.  Some top earners are so passionate about their company’s product line that they ONLY focus on getting customers. They lead with the products.  They are an evangelist for their company’s products and they feel inspired to share them with other people.

This is definitely an effective way to build a business, but it can be the slow route.  You do need customers, but since most people you bring into the business are only customers, you won’t get much duplication or growth.

That being said, this way can be extremely profitable, right from day one.  Think about how much money you could make if every distributor on your team had 20 ACTIVE customers?

Your key to success with this strategy is to have a streamlined process to upgrade your customers into business builders and to get referrals. 

For this style to work, you have to be really passionate about the products AND the products must be a good detail for customers, even at the retail price.  Since 95% of the companies in our industry have overpriced products, this strategy won’t work in most companies!

# 3 Spend Lots of Time Mentoring and Training

Some people are naturally good at training, motivating, leadership and nurturing.  Some distributors can sponsor 20 to 50 people and build a huge business because they spend a lot of time with each person they sponsor.  They really are TEACHERS.

They spend most of their time building depth.  They make a friend and meet their friends.  They help each new person get started right and that starting working with that person’s contacts as quickly as possible.

The benefit of doing this strategy is that you don’t have to spend as much time on personal recruiting and you can work with fewer people.  You will also have less attrition.  That being said, it’s VERY time consuming, but well worth it as I see it.

In my opinion, the best leaders in our industry use this strategy. 

# 4 Recruiting Quality People

This is another strategy used by many top earners in the network marketing industry.  Some top earners are VERY selective about who they will sponsor.  They don’t want to work with wishy-washy or wimpy people.  They will only work with doers.  They will only sponsor other entrepreneurs, successful people or sales people.

They focus on quality, not quantity.

The benefit of this strategy is that you can work smart.  When you sponsor leaders your business will grow quickly.  The downside of this strategy is that good leaders are hard to find and are normally already successful in their current endeavor and not looking for something else to do.

That being said, if you can sponsor five to ten good leaders (and successful people) you can build a huge organization.

Bonus Strategy: Taprooting

This is another strategy used in our industry.  It’s often used by people using the other strategies listed above. This is when you drive each leg of your group as deep as you can.  You always work with the newest, most excited person at the bottom most point of the organization. You light a fire in the basement so everyone above them stays excited.

Additional Thought

It’s important to realize that you can combine some of these strategies, maybe even all of them. For example, I am very good at recruiting, but I also spend a lot of time teaching my team.

Final Thoughts

There you have it folks.  These are four strategies or mindsets about building a large and successful network marketing organization.  What do you think about these strategies?  Which one is your favorite?  Which one do you use?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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Chuck Holmes is an author, blogger and network marketer. He is a top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel.

4 thoughts on “Four Strategies or Mindsets About Building a Large MLM Business

  1. I am a firm believer that the best network marketers use all of the strategies you mentioned here. It is important not only to go wide, but to go deep too. As with digging a whole in the ground, both deep and wide must compensate each other. I am also strongly supportive of being product focused. I believe any new network marketer should start by getting a few product customers because this provides immediate profits that can help motivate and drive the person to bigger and better things. Besides, without product sales, the company will not survive.

    Thanks for this great post.

    • Yes, being product focused is very important. Everyone should have five to fifty customers.

  2. I think it it a beginner’s mistake to place more emphasis on high numbers than on the quality of the people coming in. You can have 100 people in your business, but if they are not diligent, focused, and hard working they really aren’t doing anything for you. But just a few people who possess those traits can outshine the 100 you have doing mediocre work.

    • Focusing on quality is important. Sometimes you have to go through a large quantity to find your few quality people.

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