I recently read the book, Fix Your Network Marketing Business. It’s written by one of my favorite MLM authors, David Ward. He’s also the author of Recruiting Up and Recruit & Grow Rich. If you haven’t read his books before, go to Amazon® and buy all of them. It will be money well spent.
Let me begin by telling you this book is really awesome. The information from one of the chapters is worth at least $500. I think so anyway. In that chapter, he discusses the three things he wishes he would have known BEFORE he got involved with network marketing. I would read that chapter five to ten times and really think about what he says.
The book is well organized, easy to read and is a quick read. You could probably read it in about 2-hours. I really like David’s writing style. Overall, I give this book a 9 of 10 and highly recommend it.
Table of Contents
Here is a breakdown from the table of contents in the book, so you can see what each chapter is all about.
- How I fixed my network marketing business
- 3 things I wish I knew before I started my business
- Getting your team to suit up and get in the game
- The truth about training
- The truth about duplication
- How to get your team to increase their numbers
- Multi-level marketing math
- How to motivate unmotivated distributors
- Finding leaders
- Bringing dead distributors back to life
- How to dramatically increase your odds of success
- What’s next?
- About the author
- Other network marketing books by David Ward
Favorite Quotes from Fix Your Network Marketing Business
Listed below are some of my favorite quotes from Fix Your Network Marketing Business. They are listed in no particular order. I’m only sharing 10 of my favorite David Ward quotes, although my copy of the book has about 100 underlined passages.
I don’t want to share EVERYTHING I learned, just some of my favorite quotes. Each quote is in bold and italics. After each quote, I will share my own two cents on the topic.
# 1: Ron explained that in network marketing, eighty to eighty-five percent do nothing, fifteen to twenty percent do a little, and three to five percent build a big business.
In my own experience, these numbers hold true. You have to talk to a lot of people to recruit new distributors and you have to recruit a lot of new distributors to find a few key people who are willing to do the work and build a big business. This business is a numbers game. It’s also a game of skill and strategy and relationships, but you still must sort through a large pool of prospects and reps.
# 2: Do as much as you can, as quickly as you can.
Do a 90-Day Blitz right out of the gate. This creates momentum, excitement and rapid growth in your business. This business is much easier to build quickly than slowly. Steady pace is better than doing nothing at all, but if you really want to grow quickly, you MUST do a 90-Day Blitz first, and then resort to a steady pace.
# 3: If you recruit enough people, you will find leaders, even if you don’t become one yourself.
Once again, this business is a numbers game. Keep recruiting and driving depth and you will find your key people, even if you did not personally recruit them yourself. The beauty of our industry is you only need a few serious people to build a HUGE team and create a full-time income.
# 4: One of the best things you can do to get your team excited and motivated is to make sure they come to local events and especially the bigger regional events and conventions.
Events drive the growth in your business. Get your team together whenever you can. This creates synergy and excitement in your team. It also helps people build their belief in the business. Network marketing has always been an event driven business.
# 5: Work with the willing and forget about everyone else.
Don’t worry about the people who don’t do anything. If possible, taproot these people and drive depth UNTIL you find someone who is willing to get to work. You can’t make anyone else successful in the business. All the time you spend trying to motivate an unmotivated person is time wasted.
# 6: Every new distributor can lead you to at least one new distributor.
Everyone knows one or two people who will join the business or buy the product/service. Help everyone you sponsor sign up at least one person and then go and work with that person. Keep repeating this process over and over until you find enough serious people to work with.
# 7: The reason so many people give up before they even start is fear.
Most of your new distributors are scared of rejection and are scared to fail. This holds them back and keeps them from doing the things they need to be doing to grow their business. Your job is to help each person on your team build up their belief in the company, the products, the industry, and themselves.
# 8: If they have unrealistic expectations about the business, it’s going to be difficult to work with them.
Most people don’t have much money invested in their business, so it’s easy to let life get in the way and put the business on the back burner when things come up. It’s easy to give up when things get tough.
Most people expect immediate gratification and instant results. It’s your job to give your new team members realistic expectations about the business. Make sure their goals are attainable, based upon their commitment level and skill set.
# 9: You need to spend most of your time recruiting new distributors.
Your first two years in the business, focus about 80 to 90 percent of your time on personal recruiting and retailing, and about 20% of your time on driving depth in your organization.
# 10: The first rule of working with distributors is to set a good example for them.
Always lead by example and do the things you want your team to do. Most people you recruit will not do what you do, but make sure you are leading by example in case they decide to model your behavior.
Biggest Takeaways from the Book
- This business is a numbers game.
- Your primary job is to recruit and retail.
- You must work with the willing.
- Most people will do absolutely nothing, regardless of what you do to help them.
- You only need a few key leaders to build a big business.
- Lead by example at all times; your team is watching you.
- Act as if you have one million dollars invested in your network marketing business.
- Take the time to tap-root and build depth in your organization.
- Have realistic expectations about your business.
About David Ward
David Ward is a retired attorney. After getting burnt out in the linear income trap, he ventured into network marketing. He has been recognized by his network marketing company as a six-figure earner. He spends most of his time writing books. He is the author of more than a dozen books and courses on marketing and productivity.
About the Book
Fix Your Network Marketing Business is published by Golden Lantern Books. The ISBN is 978-1545410622. It comes in softcover format and features 120 pages. The best place to buy a copy of the book is on Amazon.
There you have it folks. This is my review on Fix Your Network Marketing Business by David Ward. I hope you buy a copy of the book, study it, and enjoy it as much as I did.
On a side note, I would love to hear from you. If you’ve read Fix Your Network Marketing Business before, please leave a comment below to share your thoughts. What was your biggest takeaway from the book?