Here’s how it works. You visit a local business owner, preferably a mom and pop type of business, such as a liquor store, coffee shop, dry cleaner or gas station.
You talk with the business owner and let them know that you would like to do a raffle for a free product, and that you will also give them a free product for letting you do the raffle at their business. Or, you could offer to pay them for letting you do the raffle at their business location.
You need to have a raffle prize selected before you visit the business owner, so you can show them what it is. Normally, a free product will work fine. For instance, if you sell skin care products, maybe you do a raffle for a free skin care set. I’ve found that an item in the $40 to $80 price range works great.
Once you agree to the terms with the business owner, you would leave an empty fish bowl in a prime location in their business, normally near the cash register. For the next 7-14 days anyone who visited that business could enter their business card into the fish bowl, to be entered into your raffle.
After the 7 to 14 days are up, you would go back to the business and collect the fish bowl and business cards. You would select a winner and deliver or mail their prize to them. You would also make sure the business owner knows you did this step.
Next, you would contact everyone else who put their information into the fish bowl and let them know that they did not win the grand prize, but that you are offering them a free coupon for 50% off any purchase they make from you in the next 30-days (or something similar).
Of course, not everyone you follow-up with will be interested in what you are offering them, but some of them will. Anyone who expresses and interest could be emailed the information and added to your CRM program or contact manager for future follow-up.
Where to Place Your Fish Bowl
Here’s just a few places you could do your fish bowl raffle, assuming you have PERMISSION. Once again, only do it if you get permission first.
- Grocery Stores
- Local Restaurants
- Dry Cleaners
- Gas Stations
- Book Stores
- Pawn Shops
- Networking Organizations
Here is some advice I found from another website that might help you.
You can put your fish bowl anywhere that you can get permission to offer your prize and gather sales leads.
When I put one in the YMCA I asked them ahead at the desk what they thought of the idea, then was redirected to someone with more authority and asked if I could do it.
They were more than happy with the idea when I suggested that I would give them a percent of each sales total for shows I scheduled. This is good when the organization has fund-raising needs.
At the bank I asked to be put on the list to get the “local business of the month” table. I did this a few times and had equal success at all of them.
If you have a friend who owns a business, ask her or him. Or maybe open the topic at your hair dresser, spa or nail salon, etc.
It really depends on your connection to the organization.
A Good Strategy with the Fish Bowl Lead Generation Method
One good strategy to use with the fish bowl lead generation method is to find 1-2 local businesses to do this with every single week. If you did that you could easily generate a few hundreds leads each week, at a very inexpensive price, and then you would have plenty of people you could share your products or business opportunity with.
Even better, teach several of your team members how to do the same thing in their local area, and they too, will have a bunch of leads for their business.
Lesson from One of Our Visitors
Great idea. I won on a deal like this many years ago. A restaurant was offering a drawing for (free lunch for two). The fishbowl was overflowing most of the time with business cards. It was not for a business opportunity. It was an office supply company who then called the person on the business card. I won the drawing one week for lunch and received a call from the owner of the supply who invited me to his store. I went and bought a few supplies so it worked.
~ Nick Masters, $1 Travel Business
The bottom line is that the fish bowl lead generation method is a great way to get more leads for any type of business. If you follow the advice in this article you will be well on your way. Just make sure you get the business owner’s permission first!
On a side note, what are your thoughts about the fish bowl lead generation method? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day!