Finding the Locker in Your MLM Business

Today, I want to take some time and educate you about finding the “locker” in your MLM Business.  This is a term that I learned from Nathan Ricks, a legend in our industry.  In one of his YouTube videos he talks about building depth in each leg until you find your “locker.”

What exactly is a locker?  It’s someone who is “all in” and extremely serious and committed to the business.  It’s someone with the desire and vision to make it happen and build the business big.

It’s the person who starts doing the work from day one.  It’s the person who takes responsibility for their business, acts like a leader and makes things happen!  It’s the person who is a recruiting machine and can build a large group quickly.

If you’ve spent any time at all in this industry you know that 99% of the people you sponsor do not match this description.  Most people are part-timers, some-timers or no-timers.  Simply put, these “lockers” are the one to two percent that build it big, with or without your help.

From what I learned from Mr. Ricks, you normally don’t find your locker until you reach level four, five or six in your organization.  In some cases, it’s much deeper than that (levels 10-20 or beyond).  In almost every case, your “locker” is not someone you personally sponsored into the business.  Instead, one of your team members led you to this person.

What is the benefit of having a locker in your organization?  Well, to be quite frank with you a locker “locks” everyone above them into the business.  Since fear of loss is typically the greatest motivator, when you find someone excited many levels deep in your organization, it naturally motivates everyone above them to get off their butt and get to work, mostly out of fear of loss.

After all, how many people are going to quit the business when they have something to lose? How many people are going to quit the business when they have a large organization under them, even if they don’t get paid off of it?

And if the people in your group between you and the locker do nothing or quit, the volume rolls up to you anyway.  So it’s really a win-win proposition for you.  You should work with your locker even if they are outside of your pay level. 

When you find your locker, consider yourself blessed.  You will typically need at least 100 people in a “leg” until you find your locker, although it could happen much sooner. It’s really a combination of timing, numbers, and a little bit of luck.

What you want to do when you find a locker in your team is to treat them as if they were personally sponsored by you.  Work closely with them and do what you can to help them succeed.  In most cases, the best thing you can do is answer their questions and then get the heck out of their way!

Don’t let your ego be offended if they don’t need or want your help.  If anything, be grateful. Most people in this industry who do well are LEADERS, so they won’t need any hand holding, coddling or baby sitting.

Finding Your Locker in Your MLM BusinessAnd whatever you do, make sure you communicate with the people above them in the pay leg to let them know what is going on.  For example, if you find your locker on level 10, you should communicate with each person on levels one through nine and let them know what that person is doing.

Let them know what they need to accomplish with the business to tap into some of that volume and income.  It’s true, when you light a fire in the basement, the heat rises, and everyone above them gets excited!

Let me close by telling you this.  Most top earners, in any company, have no more than one to three lockers in their entire group.  And most top earners make 80 to 90 percent of their income from their one to three lockers.  So, you don’t need to find a lot of “lockers” in your group to build a huge team.  You just need to do the work UNTIL you find them.

What are your thoughts about this concept?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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Chuck Holmes


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6 thoughts on “Finding the Locker in Your MLM Business

  1. Kathy Marie Howell

    I love this analogy! I am one of those people that don’t need my sponsor to hold my hand but I love having equal partners. Network marketing is a great industry and anyone can succeed if they are willing to put the consistent effort in. I enjoyed reading this post.

  2. Diamond Grant

    Finding the locker is a key to growing the business. In my own business, I have found these people all share traits such as commitment, diligence, and responsibility. These are the people who drive the company and it doesn’t take much work from you to get them to a place where they are self-sufficient and making significant strides on their own.

  3. Greg Boudonck

    The title of this post had me quite curious. I had no idea where you were going with it. I pictured lockers in a footbaof the team room, and when I read it, it made perfectly good sense.

    I guess I have a ways to go before I find my locker, but the key is sharing with all we come in contact with. The more we show, the closer we are to finding our locker.

    Thanks for the reminder. Now I am going to go check out the podcasts of the training I missed.


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