In today’s post, I will provide an overview of Fashion 220, a former network marketing company, now direct to consumer company. This is one of the “older” direct sales companies, still in business, but most people haven’t heard of before. I’ll cover the company’s history, their product line, and good to know information.
How This Post Came About
I felt inspired to write this post. One of my good friends passed away recently. She was in her late 70s, early 80s. Her name was Jackie. Jackie was a pretty lady. Her makeup and skin care were always on point. I often complimented her on it. She was driven, energetic, and positive. She was just fun to be around.
Through the 10 years of knowing her, we had many great discussions. This lady did just about everything in her life. She was a former pilot, an star basketball player, a mom, wife, entrepreneur, and just genuine amazing person.
Being that I’ve been a network marketer for the past 20 years, one of my conversations with her was about her former direct sales or MLM experience. In addition to her traditional business ventures, she also did quite well in MLM. In her later years, she promoted Visalus for a couple of years, but as a young mother, she worked with a company called Fashion 22o.
She would travel to people’s homes and do “parties”. She would help beautify her guests, make product sales, and book additional parties. She even did some recruiting. Jackie spoke VERY highly of this company. In fact, she spent many years promoting it and earned several big awards from the company. I believe she spent the 1970s and a good portion of the 1980s as a distributor with the company. RIP, Jackie!
About Fashion 220
There’s a good chance you’ve never heard of this company before. Most people haven’t. Even though it might be a “quiet and under the radar” type of company, Fashion 200 has been around more than SIX decades now. They have a great reputation and great products. Here’s what the company website has to say about the company’s history.
Fashion 220 was formed in 1962 as the pioneer in water-based skin care technology. It is now a division of Natural Essentials, Inc., a dynamic, family-owned, multi-faceted manufacturer and distributor of innovative cosmetics and personal care products. Our humble beginnings included office and warehouse space of 850 square feet increasing four times since 1990 to our current facilities measuring 68,000 square feet.
The company’s driving passion is to deliver a premium product with pricing that remains “user-friendly”, fueled by our relentless pursuit of establishing the “perfect partnership” with each of our customers. Although justifiably proud of the heritage of our products, it’s the relationship we’ve developed with our customers, that will catapult the company to even more prominence within the industry. In short, our continuing goal is to continue developing a company other companies attempt to emulate. ~ Company website
To the best of my knowledge, Fashion 220 is NO LONGER a direct sales or network marketing company. Instead, it sells directly to consumers. I could not find any information on their company website about an income opportunity or a compensation plan.
Fashion 220 History
It was in 1962 that Fashion 220 was formed in the State of Ohio. The format for the Fashion 220 products was water based skin care. Fashion 220 used a direct sales approach starting out, and they had levels of:
and Beauty Consultants
In 1980, Fashion 220 found themselves in deep financial despair and filed Chapter 11 bankruptcy. One of the major issues the attorneys brought to the court was the agreement that Distributors who paid $10,000 to maintain a place to sell the Fashion 220 products, and they would purchase $4,000 or more of the products monthly would receive their products at 70% off retail.
While the court process was quite lengthy, the court did finally agree that Fashion 220 made a major error offering this system in 1962 and it was deemed a financial burden and the contracts were dissolved. Fashion 220 did not disappear completely, but major changes were made. Another Ohio based company called Natural Essentials Inc. took over Fashion 220.
Fashion 220 Products
Fashion 220 specializes in cosmetics and skin care products. Here’s a quick breakdown of their product lines.
- Eyes: They offer retractable eyeliner, mascara, and pressed powder eyeshadow.
- Face: They offer translucent powders, liquid makeup, foundations, cream, concealers, and blush.
- Fragrance: Fashion 220 offers body lotion and cologne.
- Hair: They offer a protein shampoo and conditioner.
- Lips: They sell lipliners and lip stick.
- Skin Care: They have creams, cleansers, moisturizers, and scrubs.
I did not count the number of products they offer, but if I had to guess, it’s between 30 and 50 products. The company does offer a 30-day money back guarantee so you can buy with confidence. You can visit their website here.
In conclusion, Fashion 220 is a former direct sales company, now a direct to consumer company. They have a great product line at fair prices, a great reputation, and a strong money back guarantee. You can shop from them with confidence and know you are receiving a quality product.
On a side note, if you are a customer of Fashion 220, or a former sales rep, I would love to hear from you. Please share your testimonial or story in the comment section below. Thanks.
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