Today, I’m going to share some of my best Facebook Tips for Network Marketers.
Facebook is a powerful way to share your network marketing business, find new prospects, and recruit new distributors, if you do it the right way. There is a right way and a wrong way to promote your network marketing business on Facebook. The purpose of this article is to teach you what to do and what not to do.
First off, if you’re in business, you need to be on Facebook. Even if you don’t like Facebook yourself, it doesn’t matter. There are currently more than 2 BILLION registered users on Facebook.
I learned a long time ago, if you can’t get your prospects to come to you, go to them! Facebook lets you do that. The bottom line is if you’re not using Facebook, you are leaving lots of money on the table.
How Facebook Works
People visit Facebook for one of two reasons (that I know of). They want to be entertained or they want to connect with their friends and family.
They spend time on Facebook to play games, search for new friends, watch funny videos, and stalk their exes. They also visit Facebook to see pics of their long-distance family members, college buddies, former friends, and catch up on the gossip. No one goes on Facebook with the intention of BUYING something or being sold something.
Yes, people buy stuff off Facebook every single day, but that’s not why they visit the website. This is important to know because you need to understand how your prospect thinks, if you want to be effective sharing your business and products.
What Most MLM Reps Do on Facebook
It’s our own fault. Network marketers have done so many stupid things on Facebook, because they are ignorant, untrained or greedy. We all have that friend or family member that joined a network marketing company and then went crazy on Facebook. It’s like their common sense flew out the window.
You know what I’m talking about. They start posting about their new business 291 times a day. They tag their friends on each post. They send the same exact private message to ALL of their 592 friends. They even send the same message to strangers.
It’s crazy what folks in our industry do on Facebook. I hope to put an end to that. If nothing else, I want to educate you about what you should and shouldn’t do.
You can use Facebook to grow your network marketing business, but you must do it the right way. There is absolutely no legitimate reason to lose friends or strain relationships because of ‘how” you share your business with others. And, there is no reason you should give everyone else in our industry a bad name.
The Right Mindset About Facebook
Facebook is simply a place to MEET prospects. It’s a place to connect with people. It’s a place to search for people in your target market. It’s also a great place to stay connected with your prospects. It is not a place to pitch your products, spew a bunch of hype or hard-sell anyone.
My view of Facebook is to use it to meet new prospects, engage in a quick conversation and then take that relationship OFF Facebook as quickly as possible. Simply put, meet them on Facebook and then get them on the phone, email or SKYPE. That is what I suggest you do.
Top 11 Common Facebook Mistakes to Avoid at All Cost
What you see below are 11 common mistakes you should avoid at all cost.
# 1: Mention the Name of Your Company or Products
Never, under any circumstance should you say the name of your company or products in your post. Why? Because curiosity is what sells. Once you mention your company name your prospect can just do a quick Google search and buy it online from someone else.
# 2: Tag People without Their Permission
Never tag people about your business opportunity or products. People do this just to get exposure from friends of friends. If you’re ever going to tag someone about your business or products, get their permission first. Otherwise, it’s going to ruffle some feathers with your friends. Think about it this way for a minute. Would you want someone to tag you with a sales pitch without asking you first? I didn’t think so.
# 3: Share Your Earnings or Post a Picture of Your Commission Check
This is a quick way to get in legal trouble. Whether you got your first $10 check or you are making a$1 million per month in your business, NEVER post a copy of your check on Facebook. This is a quick way to get terminated from your company, get in legal trouble, and even potentially get your company in legal trouble. Plus, it’s very unprofessional.
# 4: Post Your Website Link
Don’t post your replicated website on your timeline. Only post that in your messenger when people have asked you for it.
# 5: Talk About Religion or Politics
You are entitled to your own opinion. I respect that. But here’s the thing. Whenever you talk about politics or religion, you’re going to offend at least HALF of your potential prospects, the ones with a different viewpoint than you. Don’t do it!
# 6: Complain or Be Negative
Don’t complain about your spouse, the President, your business, the Democrats, the Republicans, your boss, your kids, your commute, or anything else. If you are trying to “attract” prospects to you, you never want to complain publicly. Remain positive and keep the negativity to yourself.
# 7: Private Message Strangers and Pitch Them On the Initial Conversation
You know what I’m talking about here. You get a friend request from someone you don’t know. You don’t know the person, but you see they are friends of a friend of yours so you accept the request. Minutes later you get a “sales pitch” about the best business opportunity since sliced bread. These people kill me. Don’t do this. EVER. Pitching someone on your business the first time you talk to them is like asking a girl to marry you on the first date. Even if she likes you, she will think you are CRAZY, and rightfully so.
# 8: Spam Your Opportunity in Different Groups
Don’t be the person who joins a bunch of groups just so you can spam all the group members and post your links in the group. This will do nothing more than annoy people. It’s a quick way to end up in Facebook jail and get kicked out of a bunch of groups. Plus, it makes you look very unprofessional. Could you imagine a top earner doing this? Me neither.
# 9: Only Talk About Your Products and Business
If all you do is talk about your business and products all of the time, people will un-follow you and unfriend you. Sure, you can mention your products and business from time-to-time, but keep things in perspective. Have at least 10-20 normal posts before you talk about anything business or product related. Keep it to a 10:1 ratio, which is 10 normal posts for every product or business post.
# 10: Put Your Company Information on Your Profile or Header
Don’t put your company’s name as your employer. Don’t say I am a distributor with “X” company. Don’t post photos of the company on your profile photo or cover. You want to remain generic.
# 11: Keep Your Profile Private
This is one of the biggest mistakes you can make on Facebook. Do not have a private profile. Open it up to the entire world so people can find you. You want everyone to be able to see what you do and post, if you’re trying to find new prospects and customers via Facebook.
Top 12 Facebook Tips for Network Marketers
We’ve just shared what you shouldn’t do on Facebook. Here is a list of things you should do.
# 1: Create a Public Profile
The first thing you need to do, and this is the most important thing, is to make your profile public. A lot of people are scared to do this. Don’t be. You want people, even strangers, to be able to find your profile. The more people find you, the better.
# 2: Use a Professional Photo
Post a great photo of yourself as your profile picture. Get a professional photo done of you smiling. No profile photo with friend, kids, spouse or family. Just something of you. Would a Fortune 500 CEO post a pic of him and his cat as their profile? I doubt it. You shouldn’t either.
# 3: Use a Compelling Cover Photo
The cover photo is what you see at the top of the screen in your Facebook page. It’s called a Facebook cover. You want a cover that is inspiring and positive. You could make a collage of your photos. Don’t mention the products or business opportunity in the cover photo.
# 4: Create Curiosity
Your number one objective on Facebook is to create curiosity. You want to do posts that make people curious, so they reach out to you with questions or conversation.
# 5: Detailed Profile and About Me Section
Make sure your about me section is complete and updated. You want a ton of information in your profile, so people can learn about you. Include your education, work experience, links to your capture pages, etc. The more information the better. Also, make sure you update this information every few months to keep it fresh.
# 6: Always Provide Value
We get paid based upon the value we bring to the market place. Provide posts that educate people about what you do. Share what you learn with others. This will help position you as the go to person in your niche.
# 7: Ask Engaging Questions
Post questions on Facebook that encourage people to engage in a conversation with you. This will increase the visibility of your posts. Post polls, surveys, questions and other things that attract people’s interest.
# 8: Connect with Five New People per Day
Your biggest objective is to grow your friends’ list and sphere of influence. You do that by adding new friends. Look through your friends’ friends and see if there is anyone else you might know. You can also look for people in groups who might be in your target market. Not everyone will accept your friend request, but a lot of people will. Also, make sure you “unfriend” friends who do not engage in your posts.
# 9: Post Frequently
I suggest you post five to ten times per day. Get a smart phone and use the Facebook app. This makes it really easy to do. Post twice in the morning, twice in the afternoon and a few times in the evening. Do that seven days per week. It only takes a few minutes to do. You can even schedule your posts.
# 10: Participate in Groups
You could join groups with members who are part of your target market. For example, if you sell weight loss products, you could join a group about weight loss and make new friends. Just don’t pitch them in the group, or when you first meet them. Build up the connection first.
# 11: Start Your Own Group
Starting your own group can be a great idea. For example, if your company sells organic products, you could start a group about toxic free living or organic eating or going clean. You could invite people to your group, share helpful ideas, and from time to time, share information about your company’s products to the group.
# 12: Share Your Lifestyle Photos
If you’re successful in the business, post photos of you traveling. Post pics of you hanging out with team members, attending events, using the products, etc. This is a great way to pique people’s interest.
The Bottom Line
Here’s the bottom line folks:
- No one really gives a crap about your business or products; people care about what’s in it for them
- Annoying other people is not a good recruiting strategy
- Trying to hard-sell and pressure people on Facebook is a quick way to ruin your reputation and lose your friends
- People do not go to Facebook to buy stuff
- People don’t join companies, they join people
- If you want to succeed in our industry you need to be someone worth joining!
- Your team will do what you do, so you need to set a good example
- You can recruit a lot of people on Facebook if you do it the right way
- You can piss off lots of your friends if you use Facebook the wrong way
- The Law of Attraction is always working, either for you or against you
- Get people to contact you first!
Facebook Daily “To-Do” List for Network Marketers
Here is a simple daily “to-do” list for you to follow. You could probably do this in less than 20-minutes per day.
- Post an inspirational quote
- Send five friend requests
- Send five private messages to reach out to old friends
- Share a video
- Share something you learned that day
- Like or comment on two other people’s post
- Post in a group
- Share someone’s post
You don’t have to use the exact same format as this, but find something that works for you and stick with it.
We’ve covered my best Facebook Tips for network marketers in this post. The bottom line is that most network marketers are very annoying with how they use Facebook to promote their MLM Business. I hope you will take the information in this blog post to heart and assess if what you are doing is the right thing to do AND a good use of your time.
The last thing you want to do is do something that will hurt your reputation AND destroy your relationships with the people you love. Be a professional and promote your business and products the right way.
When you do promote your business, be interesting. Provide value. Offer tips. Capture people’s attention and get them to seek you out. As they contact you, communicate through private messaging, or by phone, and keep your timeline positive and encouraging.
I hope that helps. What are your best Facebook Tips for network marketers? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day.
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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