Everyone is Selfish: Learn What Your MLM Prospects Really Think About

Everyone is selfish.

We all care about ourselves, our goals and our agenda.

It’s normal.

I don’t think it’s a bad thing either.

Some people have been taught in school, by their parents, or by close friends that being selfish is bad.

My answer to that is BALONEY.

Everyone is selfish, to some degree, whether they admit it or not.

After all, if you don’t care about yourself, why should anyone else care about you?

As I see it, it’s healthy to care about yourself and look out for your own best interests.

It’s how survival works.

Just because you care about yourself doesn’t mean you don’t care about others.

I know what some of you might be thinking right now…

You probably know some people who are REALLY, REALLY selfish.

I get it.

I know a few of those folks too.

These are the folks who treat everyone else like dirt and take advantage of other people so they can improve their own life.

Ever met a person like this?

I’m sure you know a few.

I took those folks off my Christmas Card list and put them on the Naughty List…

But these folks aren’t the norm.

Most people care about others, in addition to themselves.

Most people care about their friends and family and community.

Most people have good intentions.

When it comes to network marketing, it’s really important to remember this simple concept.

When you are talking to customers, team members and prospects, you need to remember that they are thinking about themselves.

They want to know “what’s in it for me?”

everyone is selfishIf you can’t figure out how to show them what’s in it for them, they won’t buy your product or service, they won’t join you in business, or they won’t be in business with you very long!

Whenever you do a presentation, show the prospect what is in it for them.

Focus the conversation on them and what they have to gain.

Whenever you talk with a customer, show them how the product will help them get what they want.

Focus the conversation on them and what they have to gain.

Whenever you talk with a team member, show them how the business will help them get what they want.

Focus on the conversation on them and what they have to gain.

Find out your prospect’s, customer’s or team member’s hot button and FOCUS ON THAT.

Find out what they want and show them how to get it.

By doing so, you will captivate the other person’s attention.

Show someone what’s in it for them and they will move mountains and earth to get it.

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On the other hand, if you do what most people in our industry do, you will struggle.

Most people in our industry focus on what THEY will get if their prospect buys or joins.


When you do that, your prospect knows it.

And in most cases, probably 99 out of 100, they will not buy from you or join your team.

And the 1 out of 100 who did buy will do it just to make you go away.

But, if you take the time and focus on them and what’s in it for them, you will become a top recruiter and move up through the ranks much faster.

It all goes back to what Zig Ziglar talked about.

He said something like (paraphrased) “if you help other people get what they want you will get what you want.”

To me, that is what network marketing is all about.

That is what life is all about.

Help enough people get what they want and you will live the dream.  Focus on yourself and it will be a nightmare.

What do you think?

Do you think everyone is selfish?

Why or why not?

Leave a comment below to let me know what you think.

I look forward to hearing from you.

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Chuck Holmes

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2 thoughts on “Everyone is Selfish: Learn What Your MLM Prospects Really Think About

  1. Greg Boudonck

    There is an old proverb that says: we must first take care of ourselves before we can take care of anyone else. For the biggest part, that is being selfish, so no, I don’t think being selfish is bad either. But it comes down to moderation. If we go overboard with anything, it can be bad. Even items that are good for you can be bad if they are taken in abundance. You can drink too much orange juice, or take 3 one-a-day vitamins and you are taking something good and making ir bad by not using moderation.

    Yes, be selfish, but in a moderate way.


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