Email Signature Tips: A Simple Way to Get More Traffic & Leads

Today, I’m going to share some email signature tips with you, so you can get more traffic to your website, generate more leads and make more sales.

What is an Email Signature?

An email signature is a group of words you attach at the end of your email to “close out” your email.  Most people do it manually.  That being said, most email programs, to include Gmail, Hotmail, Yahoo and AOL, let you create an email signature that automatically gets attached to every new email and every email you reply to.

Why Use Email Signatures?

Most people send out at least ten to twenty emails per day.  That means that over the course of a month, most people sent out at least 300 to 600 emails.  Over the course of a year, that is 4,000 to 8,000 emails.  Many people send even more than that.

Between my six different email accounts I send at least 5,000 emails per month, and I get lots of leads and sales from my different email signature files.

If you were to use a catchy signature file, you could easily generate more leads for your business.  The best part about this strategy is that it is passive, free, and not “in your face.”  You set up your email signature one time and you are done.

Example Email Signatures

Most people use a standard signature such as:


Charles (Chuck) Holmes

(352) 503-4816 EST

Even creating an email signature as simple as this is much better than doing nothing at all.  However, I believe you can get creative and do a much better job than that.

Here are a few example email signature files that you could use.  Feel free to use these yourself or modify them to fit your needs.  Keep in mind this information would be put in a P.S. line right below your greeting, name, and phone number.

1) Need to drop that last 20 pounds?  This course helped me lose 20 pounds in two months without exercise.  I know it can help you too!  Learn more.

2 Tired or your commute and boss?  See how you can reinvent your life, work from home, and make the money you want and deserve, while working in your pajamas.  Learn more.

3) Need more energy?  Are you tired, fatigued and sluggish throughout the day.  Check out these products I take every day to keep me energized throughout the day.   Learn more.

4) Want to be more productive?  Discover a simple time management software program that can save you two hours of work each day!  Learn more.

5) Overwhelmed in your business?  Learn how you can hire a virtual assistant for as little as $4 per hour to free up your time.  Learn more.

6) Need more leads for your business?  This powerful online lead system helps me generate 10-20 leads per day. You’ve got to check this out.

7) Looking for an online business?  I’ve promoted this online business for the past 8-years.  You can earn up to $1,375 per sale.  Learn from an Internet Millionaire.  Learn more.

8) Ready to go green?  I found this company online.  They specialize in natural, organic, and wild-crafted products that are toxic free.  Learn more here.

These are just a few examples of an email signature to get you thinking.

Email Signature Tips for Success

Here are some of my best email signature tips. They are listed in no particular order.

# 1 Create a catchy headline.  You need to use something catchy that gets your prospects attention and makes them want to click on your email signature.

# 2 Make the text bold, italic, or different colors.  Make your signature file stand out by using some bold, italics or different colors.

# 3 Use a Hyperlink.  Don’t just paste your link in your signature file.  Instead, use an anchor text, so your link comes up as words.  For example, you could write: “Learn more about this life-changing product” and then turn that into a link.

# 4 Send people to a capture page.  Whatever it is that you promote, always use a capture page first, so you can generate a lead, and then have your autoresponder automatically do the follow up.

# 5 Use a tracking code to see your results.  Consider using a tracking code in your link so you can see how many clicks you get each month, what your opt-in rate is, and what your conversion rate is.  This will let you compare different email signatures to see which ones convert the best.

# 6 Experiment with different phrases, headlines and offers.  From time to time, mix things up.  Use different headlines, offers, links, etc. to see what does the best.  This is known as split-testing.

# 7 Don’t rely on this strategy alone.  This should never be the primary marketing strategy for your business, but it is a great “add on” or passive strategy.  Combine this with other marketing methods.

Final Thoughts

In summary, these are my best email signature tips.  Whether you own a home business, traditional business, network marketing business, affiliate marketing business, or any other type of business, make sure you use as email signature to get more leads and more sales.

It’s one of the best passive lead generation strategies I can think of, especially if you send out a lot of emails each day.

What are your thoughts?  What are your best email signature tips?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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Chuck Holmes is a Network Marketing Professional, author, and blogger. He's been in the industry since 2002. He is one of the top producers in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel. He enjoys flea markets, reading, writing, walking, fishing and funny movies. You can call Chuck during business hours at (352) 503-4816 EST or you can email him at

8 thoughts on “Email Signature Tips: A Simple Way to Get More Traffic & Leads

  1. i want to start my business on email kindly suggest me.

    • Just login to your email account and create a catchy signature. Use a P.S. line, a call to action, a few benefits, along with your website and phone number.

  2. Thanks. I think the email signature idea is a great one. Can you please recommend a company that can provide a good capture page with auto responder?

    • I would recommend I use them myself. I am not an affiliate with them, but I should be. I use Aweber for my autoresponder needs.

  3. I have also discovered you can use signatures in other places too. One good example is on forums and chat rooms. If you spend any time at all in forums, having a signature can work. I use one for the books I have published, and it has garnered some sales. Have you ever tried this on forums? Now I need to start using tracking codes more. I have issues with keeping up with statistics, but I need to work on it.

  4. Thanks for this handy piece of advice. I Haven’t really considered having an email signature, and I can see where it would be quite beneficial. The catchy headline will be the main “hook” from what I can see. If we have a great headline, a person will just have to click the link to see. This is where the capture page needs to be catchy too. i also like what you said about using tracking codes; this way you can see what really works so you can keep using it. I am going to give this a try. Thank you.

    • I use email signatures for all my businesses and I can assure you that they do work.

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