Today, I’d like to share some of my best email marketing tips for network marketers.
When I refer to email marketing, I’m talking about using an auto-responder and building a list of people who gave you permission to email them about your products or business opportunity.
I’m not talking about sending out millions of spam messages to strangers, hoping you will sign some people up. You should never send out unsolicited emails. It is illegal.
My GREATEST asset in my network marketing business is my auto-responder list.
Please make a note of that. Nothing else even comes close. Not my downline. Not my blog. Not my YouTube channel. Not my podcasts. NOTHING.
If I could only keep one thing in my business, it would be my email list in my auto-responder.
Whether you are building your network marketing business online or offline, you should use an auto-responder. This lets you automate the follow-up process and leverage your time. It let’s you stay in touch with your prospects on a regular basis, without having to do it manually.
Email Marketing Tips for Network Marketers
Here are a some of my best email marketing tips for network marketers:
# 1 Start Building a List Today
Starting today, start building your email list. Don’t procrastinate and put it off any longer. You can’t afford not to.
A few years from now, you will be glad that you got started today. Sign up for an auto-responder, set everything up, and start collecting names and emails today.
If the idea is overwhelming to you, considering hiring someone on Fiverr or Upwork to help you get everything going.
# 2 Create Different Email Lists
Within most auto-responder services, you can create different email lists. You definitely want to do this.
I suggest you create a separate email list for your business opportunity and another for your products. If your company offers several different product lines, you could even have a different email list for each product line.
You might also want to have an email list for your personally sponsored distributors, one for your customers, one for your leaders and one list for everyone else on your team.
Creating different lists lets you “segment” your subscribers so you can give relevant information to each person.
# 3 Provide Value
If you’re like most people, you get ten zillion spam messages every day. It feels like that anyway.
Your number one objective when communicating with your prospects is to focus on them. Don’t make every message a sales pitch. Don’t make every email about you.
Educate and entertain people. Focus on what’s in it for them. Teach them something new. Explain WHY they should try out your products and business.
Try to use a ratio of 5 to 1. Send out five educational emails for every “sales” email. Find a way to be different and stand out in the crowd.
# 4 Communicate Frequently
While many people reading this article will disagree with this email marketing tip, I know it’s vitally important. You need to communicate with your email list minimum three times per week.
While that sounds like a lot, you have to realize that most people receive hundreds of marketing messages every single day. You are competing against many other businesses for your prospect’s attention, money and interest.
I’ve found that if you don’t communicate frequently, your prospect will forget who you are. Sending an email once or twice a month will not cut it. At a bare bones minimum, three emails per week should be the minimum number you send.
# 5 Use Videos
Include videos in your emails whenever you can. This gives the personal touch. In today’s world, people love videos. Videos are a great way for your prospects to get to know you, like you and trust you. Consider setting up a YouTube channel and embed a different video in each email.
# 6 Make Your Email Look Professional
Have some custom graphics made up for your email marketing campaign. This could include a fancy graphic with a photo of you, your phone number and a call to action.
Instead of sending a plain text email, use HTML code. You want a professional looking design. Most auto-responders have hundreds of pre-made templates you can choose from. This really makes your email stand out.
What I did was took the header of my blog and made it the header of my emails. It’s great for branding, plus it includes my contact information and website on it.
# 7 Send People Back to Your Website
One of your goals with your email marketing campaign is to send people back to your website. Within each email, talk about a different product, service or aspect of the business.
Have a link in each email, and a strong call to action, so people can revisit your website and learn more about your offer, and potentially make a purchase.
# 8 Include Your Phone Number, Skype and Contact Info
Include your contact information in every email, especially your phone number. Give people different ways to get in touch with you. Include your SKYPE name, email address, mailing address, YouTube link, Facebook link, and other relevant information.
# 9 Stay in Touch Forever
You want to keep people on your email list until they buy, die or unsubscribe. Someone who isn’t interested today might be interested a few months down the road. Assuming they opted in to your email list, and haven’t unsubscribed, keep sending them information.
Don’t remove them from your list unless they ask you too. You never know when your prospect will be in the market for what you are offering them.
I’ve had many people sit dormant on my email list for YEARS before they eventually purchased something from me or joined my team. Patience is a virtue.
# 10 Include a P.S. Line
At the end of every email, include a P.S. line. Let this be your offer or call to action. Make it catchy like a headline. Some people say the P.S. line is the second most important part of an email, other than the subject line.
If you want a sales message in every email, just put it in the P.S. line and make the content of the email worth reading.
My Best Email Marketing Tip for Network Marketers
This is really my # 1 email marketing tip for network marketers. If you have 20 minutes to write an email, spend 10 minutes coming up with a good subject line.
This is the most important part of an email and the biggest factor as to whether someone actually opens an email or not.
Ask questions. Be funny. Be bold. Be different. What I suggest you do is keep a swipe file of good subject lines from emails you receive. Let those be a reference for your own subject lines.
In summary, these are my best email marketing tips for network marketers. I hope you follow all the tips on this list.
What do you think? What are your best email marketing tips for network marketers? Leave a comment below to let me know what you think. I look forward to hearing from you.
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