During my short stint in Melaleuca, Ed Bestoso was my favorite Marketing Executive. From what I remember about him, he was very driven, but had a laid back personality and friendly demeanor.
My first exposure to Ed Bestoso was through a Melaleuca tape. I ordered a few of the “success story” tapes with my initial order, so I could learn more about how to build a successful Melaleuca business.
On the tape, he shared his experiences of going bankrupt. Apparently, he tried another network marketing business and failed, before he eventually joined Melaleuca.
He joined Melaleuca in 1991 and built a very large business. To the best of my knowledge, he has the biggest team in the company. He built his business entirely through word of mouth and “old school” MLM techniques. He did phone presentations, one-on-one presentations and in home presentations. He worked with his warm market and helped his team members work their warm market.
One of the lessons he taught on the tape was the importance of getting started right. He taught each new person to buy 10 kits when they first joined Melaleuca. This would give them a sense of urgency to work their warm market and find people to enroll quickly.
After 15 years in the industry myself, I think this is a VERY powerful concept. As a leader, your job is to help your people get paid quickly!
I know Ed Bestoso is a very successful Corporate Director VI in Melaleuca (at the time of this writing). I believe he is the top earner in the entire company. More importantly, his team includes some very successful distributors.
According to what I read online, he has more than 100 Executive Directors and above in his team, and he has more than 2,000 Directors. I find that very impressive.
Despite having all of these key leaders, he maintains a “strong product focus” and has thousands upon thousands of customers in his team.
To me, Ed Bestoso is the ultimate Melaleuca success story. His Melaleuca business now spans the world. If you’re in the company yourself, you should get to know more about Ed Bestoso and follow his lead. He definitely is the best of the best.
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Ed Bestoso Testimonials
Here are some testimonials that people sent in to me about Ed Bestoso.
“I listened to one of Ed’s training’s recently and he puts it down to 2 things:
1. Get good at presenting Melaleuca – get people dreaming.
2. Enroll them the right way – Ed says (and has stats to show this) that when people join Melaleuca if they join with 10 business kits (membership kits) they have a 50% likelihood of hitting Director (or more) in their first 30 days, they create a story and earn a solid check.
Ed has the biggest Melaleuca business; built all offline by developing leadership – he enrolled less than 50 people to build a corporate director business of over 4,000 customers – bringing in around $40,000 per month in income within his first few years. He now earns around 2 million dollars a year with Melaleuca. Nice stats.” ~ Neil Ashworth
“I second what Neil said. I was just at Ed’s house last night for a meeting and also picked up on something else. Ed has fun!!! If you enjoy what you are doing, that message is going to be conveyed to those whom you talk to about Melaleuca. This is a fun business. Ed is definitely down-to-earth and old-fashioned in his manner. That has worked for him, and it will work for you, too. Just be yourself. Again, HAVE FUN!” ~ Gary Schreck
“When he started Melaleuca, he did not use a computer. He did it the old-fashioned way by getting friends into his business. He was broke at the time and worked all day long. He had success in getting good people right away and that gave him the confidence to work hard and he became very successful. He has a great personality and has helped people who wanted to be a success. The rest is history.” ~ Name Withheld for Privacy
Five Lessons I Learned from Ed Bestoso
Here are a few valuable lessons I learned from Ed Bestoso.
# 1 You Need to Join the Right Company at the Right Time
Timing is everything in this industry. Ed joined Melaleuca in the Golden Years, way back in 1991 when Melaleuca was just getting started. Because he joined the company at the right time, he got to experience the “momentum growth” of the company. I’m not saying he didn’t have to work hard to build his business, because he did. But when you join the right company at the right time, things are that much easier.
# 2 You Need to Stick With One Company for the Long Haul
Another thing I learned from Ed is that you need to stick with one company for the long haul. Most of the successful people I’ve studied in this industry have been with their current company at least ten years and many of them have been with the same company 20 or more years. It’s hard to achieve success when you jump from company to company every few months or every few years. Find a good company and stick with it for the long haul. Ed has been with the company nearly 25 years now.
# 3 You Don’t Need to Personally Enroll Thousands of People
Most of the people on your team will come in depth. You will only personally enroll a very small percentage of the total people on your team. You don’t need to be a sponsoring machine. Ed enrolled 22 people his first year with the company and ended up with almost 1,000 people on his team by the end of that first year. Through the years, his team has grown to tens of thousands of people, probably much more than that. Great MLM Leaders are great at taprooting and building depth.
# 4 You Need to Look for Leaders
Ed has some VERY serious distributors on his first two levels. These are the folks who ran with the business and decided to make a career out of it. Always keep your eyes and ears open for serious people to sponsor into your team AND make sure you put them in a strategic position in your downline. You have to realize that 80% or more of your income will probably come from two to three leaders in your organization. It’s true; three good people can make you rich!
# 5 You Need Customers, Lots of Customers!
One thing I really like about Melaleuca is that they are customer oriented. Ed knows the importance of having customers who like the products and keep reordering the products month after month. If your business has a product or service make sure you spend lots of time acquiring customers and creating sales volume. You can sponsor as many folks as you want, but if people aren’t reordering the products every month, you won’t make any money! Also, if the products aren’t a good value for customers, even at the suggested retail price, you are working with the wrong company.
BONUS TIP: Stay humble! Despite his monumental success, he is one of the kindest and most humble leaders in our industry. His success never went to his head. That’s probably what I admire about him the most.
Ed Bestoso is the ultimate MLM and Melaleuca Success Story. He is a dynamic leader, great motivator and amazing sponsor. If you were going to join Melaleuca today, he is the type of sponsor you would want to work with.
On a side note, if you’ve ever worked with Corporate Director VI Ed Bestoso, I would love to hear from you. Please tell us when you met him, how he helped you, and what the experience was like. Just leave a comment below to share your thoughts. I look forward to hearing from you.
Disclaimer: Melaleuca is a registered trademark. I am in no way affiliated with the company.