Duplication in Network Marketing: My Thoughts

Duplication is one of those buzzwords that people in network marketing talk about a lot. Some people swear by it.  Others deny it.  What I want to do today is share my thoughts on the subject.

Personally, I like the IDEA of duplication.  I like the idea of sponsoring a few who sponsor a few who sponsor a few.  However, in my 12 years of experience in this industry I have found that it simply does not work out this way (not for me anyway).

Anyone who has sponsored a lot of people will tell you that most people do nothing, a small group of people do something, and a very select few do A LOT!

It probably goes something like this:

  • 80% join and sponsor no one
  • 15% sponsor a few people and get a few customers
  • 5% build a good sized team of customers and reps
  • About 1 in 5 of those 5% become rock stars and build MASSIVE teams

This is what I’ve found and from all the research and reading I have done online and offline, and from my personal experience.

As I see it, you have two options.  You can try to get everyone to duplicate OR you can simply go out and work the numbers.

I’ve found that having a system, training your team, and providing motivation is better than NOT doing it, but it still doesn’t lead to duplication.  No matter what you do, people are still going to do what they are going to do!  You can have the BEST systems and training in place and it still doesn’t matter.  Does that make sense?

Having systems and training are great, but the only way to really achieve success in network marketing is to sponsor a ton of people and let the leaders identify themselves.

When you study top earners you will discover that MOST of them have sponsored anywhere from 50 to 150 people personally and most of their income comes from just 1 or 2 people on their team.

Chew on that for a moment!

From this day forward you really have two options.

You can TRY to get everyone on your team to duplicate.  You can spend all your time trying to motivate and manage your team.  Or, you can just go out and work the numbers and keep sponsoring people until you find your select group of rock stars!

I know which approach I would use.  I would work the numbers, spend your time and energy with the producers and support EVERYONE.  You will find that most of your leaders will come in depth anyway, so it’s worth supporting and helping everyone.

There you have it folks.  These are my thoughts on duplication.  What do you think?




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Chuck Holmes is a Network Marketing Professional, author, and blogger. He's been in the industry since 2002. He is currently the top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel. He enjoys flea markets, reading, writing, walking, fishing and funny movies. You can call Chuck during business hours at (352) 503-4816 EST or you can email him at chuck@onlinemlmcommunity.com.

3 thoughts on “Duplication in Network Marketing: My Thoughts

  1. You have educated us about the whole concept of duplication in network marketing very well through this content.

    I think in network marketing business, just need to give leaders a little hint and they will make up their way to success.

    However the lazy majority of your group may not perform even if you teach and train them with all the tactics.

    • I think network marketing is like every other selling profession. Most people who join will do little to nothing and quit. Some will earn a little bit, and a select few will earn a lot. The 20/80 Rule almost always holds true.

  2. I guess a majority of people who join on, that 80% you talked about, probably do not have that extra drive to try to build a team. I large number of them are probably just trying to make a profit and taking on any work that doesn’t revolve around that seems like a stretch.

    Duplication seems like a hard thing to accomplish unless you have identified people who are driven enough to go above and beyond and then focus a lot of you efforts on them.

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