This is the second lesson in my mini-series about my favorite Tom “Big Al” Schreiter quotes. Today’s lesson/quote is to sponsor too many new first level distributors would be senseless.
My take on this subject is if you sponsor too many people at once, you won’t have enough time to work with them properly and help them get started right. As a result, people will quit just as fast as you can bring them into the business. As I see it, that’s a inefficient and ineffective use of your time. What good does it do to sponsor a bunch of people if you can’t invest time to help them?
I’ve studied a lot of top earners in our industry and most of them have personally sponsored somewhere between 100 and 200 people during their career with their company. While you might think that is a huge number, most of these top earners averaged just two to five people per month, every month, for five or more years, to get to that point. I think that is very doable, even for a part-timer.
One of my top mentors, Jordan Adler, teaches distributors that a good goal is to sponsor one new person a week. If you did that for a year you would sponsor 52 people. Do it for five years and you would personally sponsor 260 people. I think that’s a good piece of advice and it’s what I do in my own business.
Now, there are some top earners who sponsor a couple hundred people really quickly, throw the mud up against the wall, and see what sticks. Their mindset is that the cream will rise to the top. While the cream does rise to the top, this is not an efficient use of your time. Once again, what good is it to sponsor a large group of people quickly if most of them quit?
As I see it, it makes more sense to sponsor fewer people at a time and work with them closely to help them achieve success.
My sponsor, Don Failla, teaches distributors that you can only work with five serious people at a time and be an effective sponsor. I agree. I believe that number is even closer to three people. If you have three serious people you are supporting, that alone can be a full time job. Keep in mind that Don is not telling you to only sponsor five people. He teaches that you need to sponsor enough people UNTIL you have five serious people. At that point, you should be spending 95% or more of your time helping them.
Another problem with recruiting a lot of reps is that it’s not duplicatable. Network marketing has always been about a lot of people doing a little, rather than a few people doing a lot. I hope that sinks in with you. 99% or more of the people in our industry are part-timers: people who have day jobs, families and have little desire to work their network marketing business full-time.
To put things in context, I think it would be much better to have 10 people people personally sponsored, and help each of them build up a team of 20 people, compared to personally sponsoring 200 people. The real profit and long-term security comes in depth, not width. Yes, you need some people personally sponsored (width) so you can build depth, but it’s important to do it the right way.
So do yourself a favor, be a sponsor not a recruiter. Sponsor a few folks and show them how to succeed. As you are teaching them, help them do the same thing in their team. Spend most of your time working in DEPTH. Once you have a core of five to ten serious people, you should spend 95% or more of your time helping them, at the bottom most point of your organization. Building depth is much smarter than building width, especially if you want to build a huge group.
What are your thoughts about not sponsoring too many MLM Distributors at a time? Leave a comment and let us know your thoughts. I look forward to hearing from you.