Direct Cellars Review: 15 Cool Facts About the Company

In today’s post, we’re going to talk about Direct Cellars.

When this multilevel marketing company came into existence, many said it wouldn’t last. After all, could a company really maintain selling alcohol through a MLM system? Some wondered about the legal ramifications.

direct cellarsBut, here they are… Still in existence, and not just in existence, but they have become a revenue gaining company that has helped people find financial security.

Yes, alcohol…

But not just any alcohol, wine. Fine wine. And the health benefits of a glass of wine daily are huge.

Today, I am going to give you 15 cool facts about Direct Cellars. These facts are listed in no certain order and I am not giving them to you with an ulterior motive of having you join Direct Cellars.

You see, I am not involved with the company. But, I know some of you may want to know information on this MLM before you become a wine home based MLM owner or even just a wine customer. And, after reading this article, you can find their website in the reference section at the end.

Top 15 Direct Cellars Facts

Fact #1: Connoisseurs Tasting Notes

Every bottle of wine that Direct Cellars ships also comes with Connoisseurs Tasting Notes. You will know how to store the wine, what foods it blends well with, and many other tidbits of information that can teach you the what’s, where’s, how’s and when’s. Personally, I think this is pretty cool.

Fact #2: When And Who Started the Company

David DiStefano launched Direct Cellars in 2014. He is also the CEO of the company.

Fact #3: Where the Company is Located

The primary headquarters of Direct Cellars is in Fort Myers, Florida, but it also has offices in Kansas City, Missouri and London, U.K.

Fact #4: It’s Not Worldwide Yet

Direct Cellars only markets in 2 locales:

  1. The United States
  2. The United Kingdom

That may change in the future.  Only time will tell.

Fact #5: It Did Not Start as A MLM

When Mr. DiStefano founded Direct Cellars, the company did not use a MLM business format. They decided to use the MLM business model in 2016.

Fact #6: Wine Memberships

When a person joins Direct Cellars, they can sign up for a wine membership / subscription.

As such, each month either 2 or 4 bottles of Artisan wines are mailed to the member. From what I have read online, these wines cannot be found in any retail outlets.

Fact #7: How The Wines Are Selected

Direct Cellars has experienced and trained wine experts personally taste-test each of their wines before hand, picking the best monthly selections for its members.

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Fact #8: Getting Free Wine

According to the company website, if you refer Direct Cellars members, your next month’s wine is free.

How great is that?

Fact #9: Retail Prices

It is not mandatory that a person sign up for a wine subscription. You can also just purchase a monthly wine selection without a monthly obligation.

Retail pricing is:

  • $69.95 for 2 bottles or
  • $99.95 for 4 bottles

Fact #10: The Ranking System

Like nearly all MLM companies, there are different rank advancements. I personally love the titles that are from beginner to the top:

  1. Wine Lover
  2. Wine Enthusiast
  3. Wine Critic
  4. Wine Specialist
  5. Wine Expert
  6. Wine Connoisseur
  7. Wine Aficionado
  8. Wine Master
  9. and Master Cellar

Fact #11: Replacement Policy

Direct Cellars has an excellent customer service policy… A no questions replacement policy on any order.

Fact #12: Cost To Join

Yes, there is an upfront cost to join Direct Cellars…

  • Social – $249.95 plus $9.99 shipping – 4 bottles of wine, personal website with one year of membership, and 20% savings on extra cases of wine.
  • Elite – $499.95 plus $14.95 shipping – 12 bottles of wine, personal website with three years of membership, and 40% savings on extra cases of wine.

Fact #13: Compensation Plan

I must admit, it is not one of my favorite comp plans, but Direct Cellars uses a binary compensation plan.

You build 2 legs and you are paid on your weaker leg.

But, Direct Cellars did institute a unilevel payout as well. With the two combined, many of the representatives are earning big money.

Fact #14: Where The Wines Come From

Direct Cellar wines come from all over the world… They are normally from small, family owned wineries. Some locations are:

  • The U.S.
  • Germany
  • France
  • Spain
  • Italy
  • South Africa
  • Etc…

Fact #15: Not Available In

This final fact is quite important. Direct Cellars cannot be shipped to any P.O. Boxes or:

  • Alabama
  • Utah
  • Arkansas
  • Rhode Island
  • Delaware
  • Oklahoma
  • Kentucky
  • South Dakota
  • Mississippi
  • and North Dakota

This CAN hinder you recruiting abilities. However, it still leaves you with forty different states you can recruit in.

Final Thoughts

Is Direct Cellars a safe and secure MLM company to join? I believe so!

Would I join? Probably not unless they had beer or rum… LOL. I am just not into wine much. Every now and then, I may have a sip, but I would much rather drink an Artisan beer.

Let’s hear your thoughts… Have you tried any wines from Direct Cellars? Did you like them?  Which one was your favorite?  What do you like or dislike about the company? Just post your comments and questions below.

Thank you for visiting and share this with your wine loving friends.

Disclaimer: We are in no way affiliated with Direct Cellars. This information is for educational purposes only and we receive no compensation for this review. Individual results will vary.  The name of the company is a registered trademark.


  1. Company Website

About The Author

Greg Boudonck is a freelance writer and the author of over 50 books. He writes on many different topics, but business subjects are one of his primary areas of writing expertise. See Greg’s biography here.

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2 thoughts on “Direct Cellars Review: 15 Cool Facts About the Company

  1. Thank you. I found DC this summer and have not looked back!

    • Chuck and Greg,
      My Husband joined Direct Cellars in August 2017 and we are glad he did. We are like kids at Christmas every time our wine shipment arrives! If it weren’t for DC we would still be standing in the wine aisle of the store arguing over what to buy.

      Cindy Norris

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