Direct Cellars Review: 15 Cool Facts About the Company

In today’s post, we’re going to talk about Direct Cellars.

When this multilevel marketing company came into existence, many said it wouldn’t last. After all, could a company really maintain selling alcohol through a MLM system? Some wondered about the legal ramifications.

But, here they are… Still in existence, and not just in existence, but they have become a revenue gaining company that has helped people find financial security.

Yes, alcohol…

But not just any alcohol, wine. Fine wine. And the health benefits of a glass of wine daily are huge.

Today, I am going to give you 15 cool facts about Direct Cellars. These facts are listed in no certain order and I am not giving them to you with an ulterior motive of having you join Direct Cellars.

You see, I am not involved with the company. But, I know some of you may want to know information on this MLM before you become a wine home based MLM owner or even just a wine customer. And, after reading this article, you can find their website in the reference section at the end.

Top 15 Direct Cellars Facts

Top 15 Direct Cellars Facts

Fact #1: Connoisseurs Tasting Notes

Every bottle of wine that Direct Cellars ships also comes with Connoisseurs Tasting Notes. You will know how to store the wine, what foods it blends well with, and many other tidbits of information that can teach you the what’s, where’s, how’s and when’s. Personally, I think this is pretty cool.

Fact #2: When And Who Started the Company

David DiStefano launched Direct Cellars in 2014. He is also the CEO of the company.

Fact #3: Where the Company is Located

The primary headquarters of Direct Cellars is in Fort Myers, Florida, but it also has offices in Kansas City, Missouri and London, U.K.

Fact #4: It’s Not Worldwide Yet

Direct Cellars only markets in 2 locales:

  1. The United States
  2. The United Kingdom

That may change in the future.  Only time will tell.

Fact #5: It Did Not Start as a MLM

When Mr. DiStefano founded Direct Cellars, the company did not use a MLM business format. They decided to use the MLM business model in 2016.

The company first began as a small internet wine club. Due to their unique marketing concept, they began to grow very quickly! They didn’t choose the traditional advertising route such as, Radio, TV, Internet Marketing etc., they grew from “word of mouth” – spreading the word to friends and family. Bottom line, Direct Cellars was founded and built by friends and family!

Source: World Wine Delivery

Fact #6: Wine Memberships

When a person joins Direct Cellars, they can sign up for a wine membership / subscription.

As such, each month either 2 or 4 bottles of Artisan wines are mailed to the member. From what I have read online, these wines cannot be found in any retail outlets.

Fact #7: How The Wines Are Selected

Direct Cellars has experienced and trained wine experts personally taste-test each of their wines before hand, picking the best monthly selections for its members.

Direct Cellars‘ wine is sourced from boutique, artisan vineyards from around the world. Mostly from small, family-owned wineries.

Every shipment comes with beautiful tasting notes that include detailed information about the wine, pairings, the vineyard, and the winery that makes it.

Source: winecellars4all

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statistic shows the sales value of DtC wine shipments in the US

Fact #8: Getting Free Wine

According to the company website, if you refer Direct Cellars members, your next month’s wine is free.

How great is that?

According to the report, the U.S. value of DtC wine shipments reached over 3 billion U.S. dollars in 2018.

Source: statista

Fact #9: Retail Prices

It is not mandatory that a person sign up for a wine subscription. You can also just purchase a monthly wine selection without a monthly obligation.

Retail pricing is:

  • $69.95 for 2 bottles or
  • $99.95 for 4 bottles

Fact #10: The Ranking System

Like nearly all MLM companies, there are different rank advancements. I personally love the titles that are from beginner to the top:

  1. Wine Lover
  2. Wine Enthusiast
  3. Wine Critic
  4. Wine Specialist
  5. Wine Expert
  6. Wine Connoisseur
  7. Wine Aficionado
  8. Wine Master
  9. and Master Cellar

Fact #11: Replacement Policy

Direct Cellars has an excellent customer service policy… A no questions replacement policy on any order.

I heard that Direct Cellars is the fastest growing online wine of the month club, so I joined. I love getting my wines sent right to my door. The wines were actually very good with the exception of one which I probably could have still drank, but as they mentioned they offer 100% satisfaction guaranteed. So, I called up their corporate offices and I was completely shocked. They said keep the bottle you don’t like, maybe give it to someone you don’t like or use it for Sangria and we’ll ship you an other bottle free of charge. I just received it and I enjoyed this Cabernet they sent. I’m completely satisfied with their customer service. This is the best wine club! Shipping was FREE, but if they charged for shipping I still would be satisfied with their customer service. All I know is you can’t do that at local liquor store. Price points were decent, I’m used to $20 or less. Overall a great experience so far with Direct Cellars, they even have wine tastings throughout the valley which I attend. Really enjoy the social marketing these guys do. Awesome networking!

~ Rob W.

Fact #12: Cost To Join

Yes, there is an upfront cost to join Direct Cellars…

  • Social – $249.95 plus $9.99 shipping – 4 bottles of wine, personal website with one year of membership, and 20% savings on extra cases of wine.
  • Elite – $499.95 plus $14.95 shipping – 12 bottles of wine, personal website with three years of membership, and 40% savings on extra cases of wine.

Fact #13: Compensation Plan

I must admit, it is not one of my favorite comp plans, but Direct Cellars uses a binary compensation plan.

You build 2 legs and you are paid on your weaker leg.

But, Direct Cellars did institute a unilevel payout as well. With the two combined, many of the representatives are earning big money.

Fact #14: Where The Wines Come From

Direct Cellar wines come from all over the world… They are normally from small, family owned wineries. Some locations are:

  • The U.S.
  • Germany
  • France
  • Spain
  • Italy
  • South Africa
  • Etc…

Fact #15: Not Available In

This final fact is quite important. Direct Cellars cannot be shipped to any P.O. Boxes or:

  • Alabama
  • Utah
  • Arkansas
  • Rhode Island
  • Delaware
  • Oklahoma
  • Kentucky
  • South Dakota
  • Mississippi
  • and North Dakota

This CAN hinder you recruiting abilities. However, it still leaves you with forty different states you can recruit in.

Direct Cellars Shuts Down

Direct Cellars Shuts Down

It was brought to my attention that Direct Cellars shut down in October 2019. When I checked their website today, it is no longer operational (December 23, 2019). This shut down comes as a big surprise to me.

Final Thoughts

In conclusion, Direct Cellars was a network marketing company specializing in wine. They were in business for about three years before going out of business. If you ever participated in their company as a customer or distributor, I would love to hear from you. What was your favorite wine? What was your experience like with the company? Leave a comment below to share your thoughts.

Disclaimer: We are in no way affiliated with Direct Cellars. This information is for educational purposes only and we receive no compensation for this review. Individual results will vary.  The name of the company is a registered trademark.


  1. Nathaniellaurent
  2. Behindmlm
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

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2 thoughts on “Direct Cellars Review: 15 Cool Facts About the Company”

    1. Chuck and Greg,
      My Husband joined Direct Cellars in August 2017 and we are glad he did. We are like kids at Christmas every time our wine shipment arrives! If it weren’t for DC we would still be standing in the wine aisle of the store arguing over what to buy.

      Cindy Norris

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