I recently received a Amazon gift card for my birthday and I decided to buy a few network marketing books. One of those books was “How to Prospect and Recruit Using Postcards for a MLM or Network Marketing Business: The Low Cost Prospecting and Recruiting Tool that Out Performs Online Methods” by David Williams.
The book provides a simple system you can follow by mailing postcards to generate leads for your business. He covers all aspects of postcard marketing from why you should do it, to the best type of list to use, the best type of postcards to use, what the postcards should say, etc.
I would consider this short book a BLUEPRINT for network marketers looking to do postcard marketing. His method of using postcards is UNLIKE any other postcard marketing method I have ever heard of. It just makes sense. I don’t want to give away too many details of his system. You’ll have to buy the book to get that.
I have to tell that you that I really enjoyed the book. It’s a short book and quick read, but don’t let the SIZE of the book worry you. The content and information is plentiful. The book is 43 pages. It was first published in 2013. It has great reviews on Amazon and that’s one of the reasons that I purchased the book.
What I’d like to do below is share a few key quotes from the book that really resonated with me. I will also share my thoughts on each quote. Each quote is in bold and italics.
# 1 Too many people doing the same thing and the process gets saturated. One of the major issues with most systems is SATURATION. The systems might work great in the beginning when there are only a few people using them, but once you get a large team of distributors using the same system, it gets saturated, and is therefore less effective.
# 2 Anyone can do one-on-one prospecting, but if you can master mass prospecting that is personalized, and have your team doing it too, you will earn a fortune quickly and have a solid team not dependent of online rubbish leads. Word of mouth and face to face is still a great way to get leads and build your business. But when you can combine that with a system that reaches the masses, you really have the potential for rapid growth. Ideally, you want to use BOTH methods in your business. Learn more about mass prospecting.
# 3 The fact that no one sends real mail, letters or cards, is the reason why prospecting and recruiting through postcards work. Just about everyone is obsessed with the internet as the ONLY way to grow their business. As a result, there is a ton of competition online. Take your business offline and watch it grow. How many emails do you get each day promoting a business opportunity? How many of these emails do you actually read? Compare that to how many postcards you get in the mail and there is no comparison. In the last TEN YEARS I have received less than 10 pieces of mail promoting a MLM Company or Product. I get more than 10 emails each day promoting MLM Companies. That just shows the power of postcard marketing. Check out this postcard recruiting course.
# 4 I realize that many trainers and lead sellers say get MLM Lists, because they are people looking to join a MLM. However, but I have found this group one or all of the following: cheap, jaded, looking for you to do everything for them, or they enter the witness protection program faster than you can say next. MLM Leads and Opportunity Seekers are normally a waste of time. Ultimately, you want leads of people interested in looking for a plan B, in starting a home business, or product users. These leads are much better quality and will give you fewer problems than MLM Junkies. Learn more about your best type of prospects in network marketing.
# 5 Postcards are not easy, but they are simple. Nothing is easy. But anyone can write out a message on a postcard, lick a stamp and send it in the mail. I can’t think of any other marketing method that is that simple. Learn more about postcard marketing.
# 6 Most people are looking for leadership first and product/opportunity second. Be a leader and have a system that others can follow and people will naturally want to work with you. People are looking for a leader to follow. People first and companies/products second. Learn more about why people join people.
# 7 Lots of people in MLM are happy with their company or product, they just can’t recruit. They have no system to make that happen. If you can show them a system, they will follow you in your company. Once again, if you can offer a SOLUTION to people’s recruiting challenges, they will want to work with you. Systems come before companies. There are tons of great companies, but there are few people who have a system in place to build a business. Learn more about my own MLM System that I use.
If you’re looking for a way to grow your network marketing business via postcards, this is the book for you. David Williams really hit a home run when he wrote his book “How to Prospect and Recruit Using Postcards for a MLM or Network Marketing Business.” Overall, I give the book a 9 of 10 and consider it a must read for any network marketer looking for a simple postcard system to grow their business.