I learned about the concept of the “Automatic Sponsoring Kit” from Tom ‘Big Al’ Schreiter. I wish I could claim the idea as my own, but I can’t. That being said, I believe it is a brilliant idea.
One of the biggest challenges network marketing leaders have is getting their new team members started right. Most new team members are consumed with fear and being rejected by their prospect. In addition, they know very little about the company or product line and probably won’t be able to give a business presentation very well.
As a result, most new team members don’t do ANYTHING to get started right.
That’s where the Automatic Sponsoring Kit comes in handy.
Here’s how it works:
You create a pre-recorded audio CD that is about 15 to 20 minutes long. You give a brief overview of the company, the products, the compensation plan and the opportunity. You can also provide a few testimonials. You don’t go into too much detail, but you provide enough information to pique your prospect’s interest and decide if they want to get started or request more information.
Along with the CD you could also include a recruiting flyer, a product catalog and a distributor application. These are the core components of your Automated Sponsoring Kit.
Your goal is simply to get a few of these kits into each one of your new distributor’s hands so they can give it to their prospects. Rather than having your new reps take the time to learn how to give a business opportunity presentation, you simply have them give their prospects an Automatic Sponsoring Kit. The kit will do the showing, sharing and telling for them.
At this point, your new team member’s only objective is to hand out kits consistently every day and follow up with the people they gave them to. That’s it.
The beauty of using a system like this is that it is simple. Anyone can do it! Anyone can hand a kit to an interested prospect. They don’t even have to know how to explain anything! Best of all, it’s duplicatable in your team.
How cool is that?
On a side note, I should tell you two things. First of all, make sure you read your company’s distributor agreement to make sure you are allowed to create a CD like this. In many cases, you won’t be allowed to. The last thing you want to do is get yourself in trouble with the corporate legal office.
Second of all, make sure your CD is NOT full of hype or exaggerations. You can’t make medical claims and the last thing you want to do is promise overnight success or instant cash.
Your goal is to be enthusiastic, to cover the key points, to stay on topic, and to be BRIEF. Don’t provide so much information you turn off your prospect.
One you finish your Automatic Sponsoring Kit you want to make a bunch of copies and get it into the hands of your new distributors. I do not suggest you GIVE them free copies, but I do suggest you sell them the kits at your cost and don’t make a profit from it.
It would also be a good idea to teach your team how to use the kit effectively. Give them a few tips on prospecting people, when to give out a kit, what to say, and how to follow up. This will make a big difference in the results that people get.
The beauty of doing all of this is that you will have a SYSTEM for your team. Imagine having a team of 50 or 100 people all handing out 1-2 Automatic Sponsoring Kits every single day? How quickly would your organization grow? How much easier would it be to get your new team members started?
What are your thoughts? What do you think about using an Automatic Sponsoring Kit in your business? Leave a comment below to share your thoughts. I look forward to hearing from you.