Today, I want to talk to you about crafting your own MLM Elevator Speech. Having an elevator speech is VERY important, especially if you want to save time and work smart.
An Elevator Speech is simply a 5 to 10 second “canned” speech you can use when people ask you what you do for a living. It’s designed to explain what you do in a quick amount of time, without confusing the other person.
Let’s face it, if you are out and about actively prospecting people for your network marketing business, you know that you need a simple way to get their attention and see if they are interested in learning more. You want to have SOMETHING you can say that will pique your prospect’s curiosity and entice them to ask you for more information about what you do.
When it comes to crafting your own MLM Elevator Speech, here are a few pieces of advice:
- Keep it short and simple; less is better
- Don’t use fancy words that are hard to understand
- Keep it no more than 10 seconds; 5-8 seconds is even better
- Focus on the BENEFITS of what your business or products do
- Avoid using any hype, lies or over-excitement
- Cater it to your products or services, not just the business opportunity
- Appeal to people’s emotions, not their logic
- Write it down and practice it until you have it memorized and it sounds natural
I highly suggest that you set aside an hour or so of your time and craft up the best elevator speech possible. Hash it down to as few words as possible until you are happy with it.
Once you’ve done that, get some feedback from other people. The best people to try it out on is PROSPECTS; people who don’t know you. If you share your MLM Elevator Speech with 100 prospects and a bunch of them ask you for more information, you know you are on to something good. If it isn’t working very well, fine tune and improve it until it works well for you.
Here are some example MLM Elevator Speeches I just came up with, that you could use:
CELL PHONE SERVICE: “I teach people how to get paid using their cell phone” or “I show people how to save money on their cell phone bill each month” or “I teach people how to get their cell phone service for free each month.”
WEIGHT LOSS PRODUCTS: “I market products that help people lose weight and get healthy without going to the gym” or “I help people get paid to lose weight” or “I educate people about wellness and weight loss.”
COSMETICS: “I help women look and feel beautiful” or “I help women buy department store quality cosmetics for discount store prices” or “I teach women how to get paid for wearing makeup.”
NUTRITION PRODUCTS: “I help people get healthy and wealthy” or “I help people look and feel healthy on the inside and out” or “I market affordable nutrition products that help others get the nutrition they need.”
Once again, these are just a few examples. What I suggest you do at this point is take the examples that you like and then tailor fit it to your company and products.
The bottom line is that you NEED a good MLM Elevator Speech. You need something that is catchy, simple, and easy to remember that you can say to prospects. A good Elevator Speech will help pre-qualify people, so you don’t waste time trying to explain your products or business to people who aren’t interested. When you talk to people, your only objective is to find people who are interested and want more information, after they hear your elevator speech. At that point, you can collect their contact information and set up a time to do a complete presentation. I hope that makes sense.
What are your thoughts about having a MLM Elevator Speech? Leave a comment below to share your thoughts. I look forward to hearing from you.