Chuck’s MLM Weekly Wisdom # 7 – November 17, 2014
Dear Network Marketer:
As always, I hope you are happy, healthy and well. Today, I have some important ideas to share with you to help you with your network marketing business. The ideas are listed in no particular order.
# 1 Here’s some sage advice I learned from Robert Crisp, a former Amway Triple Diamond. One thing he said in his book Raising a Giant was “The programs that endure are the ones where the emphasis is placed on the individual as part of something bigger and greater.” As I see it, most people want to belong to something much bigger than themselves. They want to be part of a winning team where they feel like an important contributor to the team. The key takeaway is to create a winning culture in your team that everyone wants to be part of. Do that and fewer people will drop out.
# 2 Here’s a quote from Napoleon Hill that should make you think. “Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a burning desire for wealth, are the only dependable means of accumulating wealth.” The bottom line is you need a plan of attack and a strong burning desire to succeed at anything. You can’t wish your way to success.
# 3 People like to get their products for free each month. Show your distributors and customers what they need to do to earn enough money each month to get their products for free. This one thing alone can really have a huge impact on the retention your business. If people like the products and they earn enough to get them for free, they will be anchored in your business.
# 4 Your personal story is the most powerful recruiting tool that you have. It’s true, people love stories. You need to use the products and develop a great personal story that you can share with your prospects. For instance, “I lost 20 pounds in three months by replacing one meal a day with a weight loss shake.” That’s my own story that I share with my prospects and it helps me find lots of new customers. Just remember that facts tell and stories sell.
# 5 Information Overload – One of the biggest mistakes that network marketers make is they give themselves information overload. They want to learn every single detail before they get started. They spend all their time surfing the net learning all of these different ideas and strategies. As a result, they get information overload and end up doing nothing. I’ve found that that best way to learn how to do something is to roll up your sleeves and actually do it. Yes, you will make mistakes along the way, but, you will also learn how to be successful.
# 6 It’s Not Your Job to Make Your People Successful – Yes, it’s your job to help your team to the best of your ability. But, you have to remember that everyone on your team is an Independent Business Owner and they are responsible for their own business. Don’t “want” the business more for people than they want it for themselves. Be accessible. Help people. But remember that everyone on your team is ultimately responsible for their own success (or failure).
# 7 Make the Business Fun – I can’t stress this one enough. People already have a job and a boss. Most people are bored with their life. Have events, cookouts, fun phone calls and social get togethers for your team. Recognize your team. Tell funny stories. Create a winning culture (as mentioned above). You don’t have to be funny, but don’t take yourself too seriously.
# 8 Repeat Customers Are More Profitable Than New Customers – It’s cheaper to do business with a current or former customer than it is to go out and find a new customer. Never forget that. Keep in touch with your customers every month with a newsletter. Send them thank you notes. Give them a call every month. Provide world class customer service. Make them feel important and appreciated. Do that and you will retain your customers for a longer period of time.
# 9 Don’t Hide Behind Your Computer – It took me four years to learn this valuable lesson. I’ve spent the last four years building an online business. Yes, it’s fun and profitable. But, it’s no way to build a sustainable MLM Business. Starting January 1st, 2015 I will be taking my business offline. I’ll still do the online thing, but it won’t be my primary focus. The moral of the story is that it’s hard to build relationships online. Even if you are a recruiting machine, your team won’t be able to duplicate what you are doing. Plus, the quality of the prospect you meet online is much lower than the prospect you meet face to face. People try to do the online thing because they are scared to talk to people and because they want to hide behind their computer. The truth is, this is a people business. You have to form good relationships with people if you want to build a large, lasting business.
# 10 FOCUS. Another big mistake I see a lot of network marketers make is that they try to do too many different things at once. I know I’m guilty of it. Between my blog, email marketing, YouTube videos, podcasts and all the other things I do, it’s easy to get distracted and forget to build your business. At the end of the day, if you want to succeed, you need to focus on one thing. You don’t have to do it full time, but you do need to make sure it is a top priority. It’s much easier to do one thing well than do five things half-ass.
Thanks for reading today’s message. Have a great week!
(352) 503-4816 eastern
Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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