Dear Network Marketer:
I hope you are happy, healthy and well. Here is this week’s edition of Chuck’s MLM Weekly Wisdom. Enjoy the training.
# 1 Prospecting Sucks!
Prospecting sucks! Most people think so anyway. Truth be told, I think it does suck! I hate prospecting. That’s why I have designed my business so prospects contact me first. At the end of the day we are all in the lead generation business. That is our real business: meeting new people, so we have someone to share the business and products with. There are literally a million different ways to do this.
Some people blog. Some people use the three foot rule. Some people set up at events. Some people work their warm market. Some folks use social media. Some people buy leads. I know successful people in our industry who use each of these methods.
Your key to success in our industry is to find a prospecting strategy that resonates with you and then to master that strategy. There is no ONE RIGHT WAY to do it. That’s baloney. Look at 100 successful reps and you will find 100 different ways to get prospects.
My challenge for you is to study marketing and lead generation. If I had to credit one thing to my success, it’s that I took the time to learn market and direct response marketing. It took me about two years to really figure it out, but it was well worth my time.
I follow a guy named Dan Kennedy. He is NOT a network marketer, but he is quite perhaps the best marketer in the world. He has two books that I recommend: “No BS Sales Success” and “No BS Direct Marketing.” Read those two books. Apply what you learn.
Come up with a prospecting strategy that makes sense to you and roll with it. You will be glad that you did.
# 2 Quote of the Week
This week’s quote of the week is: “Professional recruiters spend time in front of qualified prospects. Amateurs spend time in front of anyone and everyone.” ~ Big Al Tom Schreiter
My Take: Qualify your prospect before you set an appointment with them. The last thing you want to do is waste your time with someone who is not interested or doesn’t have the money to get started.
# 3 Videos of the Week
Here are a few YouTube videos that I thought you might enjoy.
- How to Earn $100k per Month in Network Marketing
- Attitude Makes the Difference
- The Rules of Success by Steve Jobs
# 4 Featured Blog Posts
Here are a few posts on my blog that are popular this week.
- MLM Team Names: Why You Need One
- The Purpose of Your MLM Business
- How to Create a Training Manual for Your MLM Team
# 5 Featured Podcasts
Here are a few podcasts I did this week that I thought you might enjoy.
- The Short Term Thinking Syndrome in MLM
- Getting Ready to Get Ready in Network Marketing
- Tips for Creating a Good Business Card
# 6 This Week’s Wisdom
It’s not your job to save people. It’s not your job to want success for more people than they want it for themselves. Our business is not welfare, nor is it the lottery. Your job is to work with the people who deserve your time. It’s not your job to build someone’s business for them. It’s your job to identify the people with the DESIRE and willingness to work and then match their efforts. Stop trying to do more for people than they are willing to do for themselves.
# 7 Building So You Don’t Lose Your Friends
If you build the business right you will never alienate or lose friends. If you build it the wrong way you will. There is nothing wrong with contacting friends and family about your products and business. Your goal is to never use hype, lies or pressure. Never trick them into seeing a presentation. Your real job is to “let them know” what you are doing and if they ask questions or want more information, then set up a time to do an appointment. It’s not your job to sell or convince anyone. Treat people with respect. Be honest, sincere and genuine and I can assure you that you won’t lose a single friend.
# 8 Get Your Phone Ringing
If you hate prospecting people your other option is to get your phone ringing. I think this is the best strategy. Get people to contact you first. You can do this by advertising, setting up at events, doing public speaking, doing radio interviews, leveraging a blog or social media and a wide variety of other things.
When people call you first the business is FUN and much easier. When you call people it can be challenging to break through their barriers. Study marketing and lead generation. Do creative things to get people to seek you out. That’s what most successful people in our industry have done.
# 9 Starting Fires
One of the best ways to motivate people and keep people in the business is to build depth. Light a fire in the basement so everyone gets excited. Work at the bottom most point of each leg of your organization, with the newest most excited distributor. Create excitement in the bottom of each leg and it will automatically help motivate everyone above them. I learned this concept from my mentor and it works very well. I’m not telling you to put the people you sponsor under someone else, although you can. Instead, help each person sponsor find one or two people and keep driving the leg deeper and deeper, at least 20 levels deep. This is frequently referred to as tap-rooting.
# 10 Book of the Week
My book of the week this week is “How to Create a Recruiting Explosion” by Big Al Tom Schreiter. I just received this book in the mail about two days ago. I have devoured it twice in two days. It’s funny, loaded with great tips, and time tested. The book is almost thirty years old, but is still very relevant in our profession today.
I hope you have enjoyed this week’s edition of Chuck’s MLM Weekly Wisdom. Feel free to send me an email or give me a call if you have questions. Thanks. Have a great week and good luck in your business.
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Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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