Chuck’s MLM Weekly Wisdom – Issue 48 – August 5, 2015
Dear Network Marketer:
I hope you are happy and well. Welcome to this week’s edition of Chuck’s MLM Weekly Wisdom.
# 1 How to Effectively Motivate Others
First off, let me tell you that motivation is temporary. What you really need to succeed in this business is COMMITMENT. No one is motivated all the time. Commitment means sticking with your initial decision and doing what you said you were going to, even when you don’t feel like it.
When it comes to motivating others, most distributors mess it up. You have to realize that meetings, pep talks, three-way calls, and one-on-one time with your team members are all examples of TEMPORARY motivation. Sure, the people you motivate might be pumped up for an hour or even a day, but eventually they will revert back to their old ways and you will need to re-motivate them.
While those things are good and important, I think there is a better way to permanently motivate people. The best way to PERMANENTLY motivate your team is to build depth under them. Build a taproot leg 10, 20, even 100 levels deep under them. Light a fire in the basement and let the heat rise.
You see, fear of loss is the greatest motivator. When people have something to lose, they will stick around, stay on auto-ship, and in many cases, make the decision to build it big. Every time you work in depth you automatically motivate everyone above them. As I see it, working at the bottom most point of each leg in your organization is the smartest use of your time.
Your job as a sponsor is to work in depth to lock in the leg and motivate people AND to remind everyone above them what the people in depth are doing. If you do this, you will have stronger legs and you will have PERMANENTLY motivated people on your team. And worst case scenario, if people don’t produce, the money and volume will compress up to you anyway!
# 2 Today in History
- August 5, 1882: The Standard Oil of New Jersey is established
- August 5, 1914: In Cleveland, Ohio the first electric stop light is installed
- August 5, 1966: The Beatles release their album “Revolver”
# 3 How to Support Your Team
I want to share some valuable tips with you about supporting your team. Let me start by telling you that when you recruit a leader, the only thing you really need to do is stay the heck out of their way. They will have the initiative and leadership to figure things out on their own, with or without your help. However, these leaders represent no more than one to three percent of your team.
For everyone else, you will need to give them intensive support, motivation, help and training. You will need to have a system or plan in place that they can follow. They will need hand holding and constant encouragement.
Here’s what I do to support my team. It’s not perfect, but I think it’s a good starting point.
Welcome letter and CD – Everyone on my team, whether I sponsor them or not gets mailed a welcome letter in the mail, along with my Getting Started CD.
Team Training Manual – I have a team training manual that explains the nuts and bolts of the business. This is sent to every new person on my team.
Team Training Website – I have a team training website for my team with videos, podcasts, tutorials and resources they can use to learn how to build a business.
Monthly Newsletter – I publish a monthly newsletter for my team and upload it to my website and email it to everyone.
Sunday Night Call – I do a live call every Sunday night to provide training and answer questions. I also record the call and post it to my website.
Webinars – We have several successful distributors in our company who offer webinars about getting started, product education and skills training. I share access to these webinars with my team.
Email Training and Updates – I try to send out 1-2 training emails per week with updates and tips.
My company doesn’t have any meetings, so that isn’t an option.
The bottom line is that you need a way to support your team! Come up with something that is simple that you can use with everyone you sponsor. It does make a difference.
# 4 Featured Podcasts
Here are a few of my recent podcasts that I thought you might enjoy.
- Online vs. Offline Network Marketing
- The Four Step Process That the Top Earners Follow
- What to Do if Your MLM Company Shuts Down
# 5 Why So Many People Do Nothing with Their Business
If you’ve spent any time in this industry you quickly discover that most people do very little if anything at all with their business. Nearly 80% or more of your team will do absolutely nothing, other than order the products from time to time. To new people this comes as a shock. To someone with experience, they know it’s a reality.
The truth of the matter is most people quit EVERYTHING they do. Most people quit marriages, diet plans, New Year’s resolutions, going to the gym, etc. Most people who go to college don’t finish. Most people give up at the first sign of defeat.
It’s just human nature to quit or do nothing. When people quit or do nothing it typically has nothing to do with you or your company. It’s just reality. It’s really the 20/80 Rule working in full force. If you have 100 people on your team, 80 will do very little or nothing and 20 will do something. Of those 20, 20% will be very serious (about 4 people) and the remaining 16 people will do something consistently.
You can try to fight these numbers and spend your time trying to get a non-producer to produce, OR you can go out there and find people who want something more out of life.
You also need to remember that most people only have $100 to $500 invested in their business, so there is no pressure to perform. You can rest assured that if the business cost $100k to join, more people would take it seriously!
# 6 Suggested YouTube Videos
Here are a few YouTube videos I thought you might enjoy.
- How to Sponsor 10+ People Per Month
- Cesar Rodriguez Why People Quit
- Jeff Roberti $70 Million MLM Earner Interview
# 7 One of My Best Recruiting Tips
One of the best tips I can offer to recruit more people is to focus on affinity groups. Focus on people you have something in common with. This will give you common ground and let you work smart. For example, I am a former Army Officer, a network marketer, and I am a small business owner. Almost all of my recruiting efforts are focused on people in those three demographics.
Why? Because I know how they think. I know the struggles they deal with. I know what is on their mind. And we have common ground. I can relate to them when we talk.
What I encourage you to do is make a list of your affinity groups. What people do you have something in common with? Which affinity groups offer the best potential? Spend some time to think about your work experience, education, hobbies, skills, and interests and come up with three to five affinity groups you could focus on.
# 8 Book of the Week
This week’s book of the week is Insider “Insider Tells All: Ultimate Recruiting System” by Mike Demetro. This is definitely one of my favorite network marketing books of all time. This guy shares his system of how he recruits hundreds of people into different businesses, all on auto-pilot. I definitely give this book a 10 of 10 and consider it a must read. Read my review of the book on my website.
# 9 The Numbers
Yes, this is a numbers game. It’s also a game of skill and strategy, but you will need to sift and sort through a large pool of people to find your key players. Most top earners make most of their money from one to three people on their team. To play it safe, let’s assume you need FIVE key people to really build a large MLM Team.
Here are some conservative numbers to show you how to do that. Please note that I use the 20/80 Rule, or 1 in 5 rule to give you an example. Individual results will vary from person to person:
- To find 5 key people you need 25 distributors who actually do something
- To recruit 25 people who do actually something you need to sponsor 125 distributors
- To recruit 125 distributors you need to show 625 presentations
- To show 625 presentations you need to approach 3,125 prospects
Using this strategy, you would need to approach 3,125 people about your business. That sounds like a lot, but if you contacted just five people a day, every day, you could get that done in 625 days, which is less than 22 months. If you contacted 10 people a day, you could get that done in about 10-11 months.
That is the power of numbers working for you. The real key to success in this business is making exposures to new prospects every single day. I suggest you pick a number that is doable, somewhere between three and ten people, and make a vow to never go to bed at night until you have exposed that many people to you business that day.
If you had the discipline to do that, you could literally build an empire in less than two years, all while working your business part-time. Now you know. Eliminate the excuses and expose new people to your business opportunity daily. Do that and you will make it to the top of your compensation plan. Don’t do it and you will struggle.
# 10 Must Read Blog Posts
Here are a few blog posts from my blog that I thought you might enjoy.
- 34 Ways to Get More MLM Leads
- How Long Does it Take to Make Money in MLM
- Top 5 Critical Things Every Network Marketer Must Do
I hope you enjoyed this week’s edition of Chuck’s MLM Weekly Wisdom. Have a great week. If you need help with anything feel free to give me a call or send me an email.
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Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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