Chuck’s MLM Weekly Wisdom # 31 – April 8, 2015
Dear Network Marketer:
I hope you are happy, healthy and well. Here is this week’s training. Enjoy.
# 1 Have Competitions with Your Team – Most people love a good friendly competition. I can’t speak for you, but I am competitive by nature. I’ve found that one good way to increase the volume and sponsoring in your team is to have a friendly competition each month. What you want to do is come up with a simple contest for your team where you have a reasonable, but fairly challenging goal. Make it so more than one person can win. By all means, have a grand winner, but let there be more than one winner. An example might be a contest where anyone who sponsors four new people in one month gets a $50 Amazon card and top recruiter gets a $100 gift card. This is just an example, but it works very well. Make the prizes good (so people will compete), but make sure you can afford the prizes that you pick.
# 2 Quote of the Week – “You’ve probably learned before that people buy emotionally and back up that emotional decision with logic.” ~ Bob Burg, Endless Referrals
My Take: When you are talking with people, appeal to their emotions. Focus on the benefits, not the features. That is the smartest way to sell.
# 3 Make Your Chicken List – We all have a chicken list. This is a list of people who are really successful in life (or business), who we are scared to approach. This could include lawyers, doctors, professionals, entrepreneurs, sales people, executives, etc. These are folks who we think are so successful that they might not want their own MLM Business. From personal experience, I can tell you that the people on your chicken list are typically your best prospects! They’re the people who are respected by their peers, have a large sphere of influence, have disposable income and are normally looking for an exit strategy to what they are currently doing. Whatever you do, make sure you contact everyone on your chicken list.
# 4 The “Not Yet” Folder – I participated in a webinar this week put on by my network marketing company. During the webinar the host talked about his “not yet” folder. Basically, he kept an organized list of everyone he had ever talked to about the products or business. He kept track of their name, email, phone number, address, and notes from the prior conversations. He talked about the importance of staying in touch with everyone in your “not yet” folder at least once every three to six months. This is just where you send them a quick card in the mail, give them a call, meet with them for coffee, etc. The key is to repeatedly follow up with everyone, in a non pressure way. A NO today does not mean a NO forever. The money is in the follow-up! A lot of people you talk to will join your team eventually IF you stay in touch and don’t pressure them.
# 5 Book of the Week – My book for the week is “Go For No! Yes Is the Destination, No Is How You Get There” by Richard Fenton and Andrea Waltz. I just read this book for the first time this month. It’s designed to teach people in sales how to be more effective at what they do. It’s teaches you the importance of getting NOs. It states that most people fail in selling because they don’t work the numbers properly. It talks about how the best sales people are the people who get the most amount of NOs. This is a really good book. If you want to read the review I wrote about it, check out this link.
# 6 Finding Quality Leaders in Depth – In most cases, the best leaders in your organization will come in depth! The odds of you personally sponsoring your best people are very slim. Think about it this way for a moment. Let’s suppose you have personally sponsored 50 people and your group has 500 people in it. In this example, there are 9 to 1 odds that your best people are not your personally sponsored people (450/50). Does that make sense? Your goal when you meet someone is to get in their sphere of influence as quickly as possible. As my mentor says, “make a friend and meet their friends.” Let people lead you to other people. People are either leaders, potential leaders, or doorways to other leaders!
#7 Featured Blog Posts – Here are some posts on my blog that are really popular this week.
# 8 Your Personal Development Plan – If you want to take your network marketing business to the next level you are going to have to grow as a person! That won’t happen by accident. In order to do that you need a personal development plan. Here is what I recommend you do to make that happen.
- Set aside an hour a day for personal development
- Read for 20 minutes a day (business, marketing, sales, MLM, leadership book)
- Listen to a motivational/educational tape or CD a day while you drive to and from work
- Talk with your mentor once a week or once every other week
- Attend a seminar or event once a month
- Meditate and exercise daily
By improving yourself, you will learn new skills, improve your mindset, and develop a winning business.
# 9 Featured Videos – Here are a few YouTube videos that I thought you would enjoy.
- Home Business Tax Deductions with Sandy Botkin
- Seth Godin on Why You Need a Home Business
- Zero to Diamond in One Year
# 10 Featured Podcasts – Here are a few podcasts I’ve recently published that I thought you would enjoy.
- The Biggest Mistake That Network Marketers Make
- Why You Should Approach Other Entrepreneurs About Your MLM Business
- How Many People Do You Have to Sponsor to Be Successful in Network Marketing
# 11 Suggested Product – Here is a great training course titled “Supercharged Online Sponsoring.” It’s by Ricardo Ferrari, who happens to be an industry legend. He talks about how to generate leads and get people to contact you about your business. You’ll also learn how to be a top recruiter in your company! Check it out!
Thanks for tuning in this week. I hope you have a wonderful week. If you have questions, feel free to give me a call or send me an email! Talk to you next week.
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Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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