Chuck’s MLM Weekly Wisdom # 27: March 11, 2015

Chuck’s MLM Weekly Wisdom # 27 – March 11, 2015

Dear Network Marketer:

I hope you are happy, healthy and well.  Welcome to this week’s edition of Chuck’s MLM Weekly Wisdom.  Enjoy.

# 1 The First Step to MLM Success – The first step to MLM Success is to be a very satisfied retail customer.  I truly believe that EVERYONE should start out as a retail customer first and only decide to do the business if they absolutely love the products.  After all, it’s hard to sell something you don’t love or believe in yourself.  If you love the products, you will have a strong conviction and a great story to tell.  People will sense your belief in the products when you talk to them.  You can’t fake belief and conviction.

If the products don’t make sense, neither will the business.  It’s also smart to lead with the products first.  Your goal is to create volume first and then upgrade some of your happy customers into wholesale distributors and/or business builders.  If you’re just promoting the business opportunity, you are leaving a lot of money on the table.  People who join a business just to make money usually end up quitting.  People who love the products will stick around and keep ordering whether they every build a business or not.  And your best distributors will almost always be someone who is overly passionate about the products.

# 2 Education and Giving vs. Hard Selling – Some network marketers are like stalkers or predators.  They say to themselves “who can I get.”  When you are around them they use techniques such as hype and pressure and the hard sell.  Their business is all about them and their only objective is to make money off you.  I’m sure you’ve been around people like this.  This is what gives our industry a bad name.

Your real goal as a network marketer should be to add value to other people’s lives.  Your job is an educator and giver.  The sooner you can take your eyes off yourself and focus on teaching and helping others, the quicker your business will grow.  It’s true, “if you help other people get what they want, you will get what you want.”  Remember, most people don’t like salespeople, but they like teachers!  Be the teacher and you will be welcome everywhere you go.

# 3 Staying in the Production Mode – You should ALWAYS stay in the production mode.  This means you are always talking to new prospects, showing the plan, following up, and getting customers.  Never go into management mode.  Don’t sponsor 5-20 people and then sit back and wait for them to make you rich.  Get out in the trenches and lead by example.  Regardless of where you are at in your compensation plan, always bring in 2-3 new reps each month, personally, and never stop.

By all means, spend lots of time building depth and working with your frontline distributors to help them succeed, but set the pace for you group.  After all, your people will do what you do.  When your team sees that you are doing well, but are still out in the trenches, you will inspire them to do the same thing.  The fastest way to destroy your business is to go into the management mode.

# 4 The Value of a NO – No’s are worth just as much money to you as a YES.  One of the major reasons people quit our industry is because they can’t deal with the rejection.  Dealing with a YES is easy.  Dealing with a NO is difficult for most people.  One way to fix that is to calculate how much a NO is worth to you.  I suggest you take a few minutes and calculate what a NO is worth to you.

Let’s assume you earn $100 for each new team member (just an example).  And let’s suppose that one in every 10 people you talk to join your team.  That means you get nine NO’s for every YES that you get.  In this example, every person you talk to is worth $10 each ($100/10).  Once you calculate the value of a NO, you will realize that you make money for every person you talk to.

Your goal is to get as many NO’s as you can because each NO is moves you one step closer to a YES.

# 5 How to Master Your Craft – We get good at something by repeatedly doing it over and over and over.  Think about any professional athlete for a moment.  Think about how many thousands of hours they have invested in training and preparing to master their craft.  They don’t start out as world class athletes.  They become that way from continuous practice.

To become good at anything, you must do the small things over and over and over.  As a network marketer, you can become a master or expert by having daily discipline over a period of years.  Do the things you know you should be doing every day: prospecting, showing the plan, following up, training your team and getting customers.  Do it every day no matter what.  No excuses.

Within three to five years you can master almost anything.  The only way to get really good at something is to keep doing it.  Reading, watching and studying will help a little bit, but NOTHING beats practice.  You will learn more by rolling up your sleeves and working in the trenches than you ever will by reading a book or watching a YouTube video.  If you really want to succeed in MLM, make sure that you have the discipline to do the things you should be doing every day.

# 6 Tip for Working with Your New Distributors – Many sponsors want success for their downline members more than their downline want it for themselves.  It’s sad, but a big reality.  Your job as a sponsor or upline is to teach and support your team.  However, it’s not your job to build their business for them or make them successful.

When you first sponsor someone you want to sit down with them and tell them your expectations.  Let them know that you are there to help them and support them, but you won’t do everything for them.  Let them know that you will match their efforts.  Give them an assignment and if they do it, match their efforts.

Unfortunately, a lot of new distributors are in the take mode.  They will take whatever you give them.  It’s your job to sift and sort through your new team members to identify who is serious and who is not.  The only way to do this is by watching their actions.  Anyone can talk a big game, but watch the person’s feet and watch their actions.  That’s how you determine if someone is serious.

And never do more for a team member than they are willing to do themselves.  If you’re working with someone, but they never do anything you ask them to do, move on and find someone else.  Your time is valuable and this is not welfare.

# 7 The Little Numbers in Network Marketing – So many folks are obsessed by the big numbers in MLM.  People always talk about the six and seven figure earners like they are a GOD.  The truth is most of your prospects and team members can’t relate to that type of money, they don’t believe it’s possible, nor do they want to make that much.  In fact, most of the people on your team have NO desire to do this full time or make the big bucks.

Most people (probably 90% of your team) would be extremely happy with an extra $200 to $500 per month.  If that’s the case, your objective is to help them reach that goal.  Once they get there, they might be content or they might want more.  If they are content, that’s fine.  If they want more, show them how to make more.

By all means, talk about the big money with people who express an interest in the big money.  But don’t blow away all of your prospects by only focusing on the big money.

Don’t underestimate the value of the little numbers in network marketing.  If you can show someone how to get their products free each month and have a little money left over, you won’t have to worry about retaining them.  They will stick around.

# 8 What to Do with a Non Growing Team – At some point in your network marketing career, you will hit a plateau.  Your team will reach its full potential and your monthly volume will plateau.  What most distributors try to do when this happens is focus on motivating and training their team.  They want to squeeze a few more drops out of their current team.  From personal experience I can tell you that this is frustrating, time consuming and very ineffective.

If your team isn’t producing the results you desire, the best thing you can do is go out and get a new team.  Bring in five to ten new distributors on your frontline and start working with them.  This will give you added volume and excitement in your group.  It might even inspire a few of your “older” distributors to step up to the plate and produce more.  The bottom line is that “new blood” is the real key to success if you want to grow your team.

# 9 Featured Blog Posts of the Week

Here are a few blog posts I thought you might enjoy and get value from.

# 10 Must Watch Videos

Here are a few YouTube videos that I suggest you check out.

Thanks for reading this week’s edition of Chuck’s MLM Weekly Wisdom.  I hope you have a great week.  Give me a call or send me an email if you have questions or need help.  Take care.

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