Chuck’s MLM Weekly Wisdom # 25: February 25, 2015

Chuck’s MLM Weekly Wisdom # 25: February 25, 2015

Dear Network Marketer:

Hello and welcome.  Here is this week’s edition of “Chuck’s MLM Weekly Wisdom.”  Enjoy the training.

# 1 Free Gift – As a token of my appreciation for you being a valued subscriber, I am offering you a free gift with no strings attached.  Most of you know that I send out a generic MLM Training monthly newsletter via USPS on the first of each month.  For anyone living in the US that is not currently subscribed (yes, it’s free and no I don’t sell your information to anyone) I am offering a free copy of my audio CD “27 Ways to Get More Leads” along with the audio CD “How to Find the Right MLM Company.”  If you request these free gifts you will also receive my newsletter in the mail each month.  To sign up, just visit this link.

# 2 The Law of Averages – I was listening to a Jim Rohn CD while I was driving yesterday.  Jim is one of my favorite mentors.  On the CD he talked about sowing and reaping and the law of averages.  He discusses that you must start out with good seed, and you must then sow before you can reap.

He goes on to talk about that some of the seed you sow will get eaten by birds.  Some of your seed will get stuck in the thorns.  Some of your seeds will get destroyed by the bad weather.  Some of the seed you sow will start to grow and then die.  But, you have to keep on sowing anyway because eventually some of your seed will land on fertile ground.  Some of your seed will harvest 30%.  Some will produce 100% or more.  In other words, the law of averages always works out, IF you keep sowing your seed.

When it comes to network marketing, this means that some of the people you talk to won’t join.  Most of the people you sponsor will do very little if anything at all.  But if you keep on sowing your seed you will find people who do some work.  You will find a few who are consistent.  And you will find a select few that do a lot, and make you most of your money.  You just have to keep focused and keep on sowing and let the law of averages work things out for you.

The numbers always work out, if you work the numbers.

# 3 Strategic Placement of Distributors – I probably shouldn’t write about this, but I will anyway.  Over the past 10 months, I have tried a new concept with strategic placement of distributors.  Rather than put everyone I sponsor on my frontline, I put most new people at the bottom most point in my organization, spread across different legs.

I figured that if I put someone under someone, it might motivate them to action or keep them around longer. I figured if someone had something to lose, there is a good chance they would stick around and work the business.

Based on my results for the past 10 months I have come to the conclusion that this is a bad strategy.  Rather than placing people under anyone and everyone, I think it is much wiser to strategically place people under people who are actually doing something.  No, I don’t think you should build anyone’s business for them, but I do believe in helping people and giving them an added boost, IF they are actively trying to build their business.

Ultimately, you want to get enough people on your front line until you find your producers and people willing to go to work.  But at some point, it will make more sense to strategically place people under some of these producers, rather than just keep everyone on your front line.

# 4 My Thoughts on Business Cards – All entrepreneurs need a business card.  If you don’t have a HIGH QUALITY business card you are really missing the boat.  It’s one sign of being an amateur.  That being said, once you have your business card, the real goal or purpose of your business card is to get SOMEONE ELSE’S business card.  Basically, you’re trading your business card for theirs.

You see, even if you hand out 500 business cards, the odds of someone actually reaching out to you because of the business card is quite slim.  I’d bet that less than 1 in 100 people you give a business card to will actually reach out to you.

However, if you collect someone else’s business card, you can contact them at your own convenience. You are in the driver’s seat.  Does that make sense?  This is your ultimate goal.

From this day forward, make it a point to get the other person’s business card.  That should be your # 1 priority.  After you get their business card, follow up with them within a couple days to share your products or business opportunity.

# 5 MLM Blogging Profits Course – A few weeks back I introduced my new “MLM Blogging Profits” audio training course.  This is a 10 CD audio course designed to teach you everything I know about building your MLM Business by blogging.  I’ve kept the course at a low price point (just $37) so anyone can afford to buy it.  If you are thinking about building your business online, and like the idea of blogging, this is the course for you.  I’ve literally spent thousands of dollars and more than ten thousand hours building my blog, so you can learn from my own mistakes (and what I did right).  Learn more about my MLM Blogging Profits Course.

# 6 Being Consistent with Your Marketing and Advertising – One of the biggest mistakes I see network marketers make is being inconsistent with their marketing and advertising.  They try something one time and then stop.  They don’t get the results they desire so they give up, and write it off as a failure.

If you’re going to spend time and money on marketing, you need to be smart about it.  You can’t just place a message one time and expect much to happen.  You have to do it over and over and over to get good results.  Most people need to see an ad at least seven to twenty times before they will respond to it.  Just doing an ad one time is a costly mistake.

What I suggest you do is pick an ad, and a marketing medium, and make a minimum one year commitment to it.  Run the ad once a week, once every other week, or once a month for at least one year BEFORE you decide if the ad is a winner or not.

# 7 Recommended Vides on YouTubeHere are a few YouTube videos that I thought you would enjoy.

# 8 Must Read Blog Posts – Here are a few posts from my blog that I thought you would enjoy.

# 9 Suggested Books – Here are a few books I would like to recommend this week.

# 10 Dealing with an Unsupportive Spouse – One common issue in network marketing is dealing with an unsupportive spouse.  Speaking from personal experience, I’ve found that typically one spouse is excited about the business and the other is typically very negative.  This could happen for a variety of reasons such as past experiences, broken promises, past failures, marital problems, personality differences, a difference in values, and many other reasons.

From my personal experience, I’ve found that if the man is excited about the business but the wife isn’t, they typically won’t do the business.  I’ve also found that if the man is negative, but the wife is excited, they typically WILL do the business.  And when both partners are excited, they will typically do very well in the business. Yes, there are exceptions to this rule, but during the past 13 years, I haven’t found any!

What does all of this mean?  First off, if you are showing the products or business to someone and they are married or are in a serious relationship, it’s important that you show it to both of them at the same time!  This is the right thing to do and the smartest thing to do.

If your spouse is negative, you have a few options.  You can give in or quit the business.  Or, you can build it, make some money, and they will eventually come on board.  If you are dealing with a negative spouse, make sure that you do not pressure them or make them feel bad.  Don’t let the business take over your life either.  Make sure you still schedule family time and date nights.

Don’t force them to try the products.  Just love on them and be a good example.  Chances are they will come around.

Tell them you want a probationary period.  Ask them to at least be neutral for six to nine months, so you can give the business your best shot.  This typically works very well.

Thanks for reading.  I hope you have a great week.  If you would like to learn how you can work with me, visit this page on my website.  Have a great week.

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Chuck Holmes


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5 thoughts on “Chuck’s MLM Weekly Wisdom # 25: February 25, 2015

  1. Kristen

    This is a wonderful post!
    I agree 100% with having business cards. I feel that I am more likely to ask for someone else’s business card when I have one to exchange in return.
    And advertising…..yes, it is costly, sometimes, but if you continue to “put your face out there” (figuratively, although sometimes literally) you will reach more people.
    I also agree if you are trying to get a couple on board, the best approach is to get them both interested at the same time.
    One particular example I can think of is I know a couple that started a part time business in addition to their full time jobs. The wife wasn’t really happy about it, but the husband was. Well, the husband kind of let it slip, and the wife ended up taking it over, then letting it go completely because it was never what she wanted in the first place. SO yes, both spouses should be on board!!
    Again, great post!

    1. Greg Boudonck

      Kristen, you mentioned advertising being expensive. It really doesn’t have to be at first. Running a short campaign on Google Adwords, Bing, or even in Facebook is really not that costly, and if you put together a compelling ad, it is easy to quickly get your money back in the form of many leads and sales. It all comes down to putting together an ad campaign that is compelling. Offering a free ebook or whitepaper can draw many. People love to see free, and when they know they are getting something for free if they purchase something else, they will open their purses and billfolds to take advantage.

  2. Greg Boudonck

    Wow, you put together such a great batch this week that it is hard to find all the words to comment to this post.

    First, the sowing and reaping discussion was wonderful. This comes from the Bible and deals with telling people about Christ, but it can be used in many situations in life, and network marketing is one.

    I believe everyone needs a business card–they are not expensive, but they can make you money.

    I also love how you stated the part about advertising. It is true, you just don’t run an ad for 1 week and expect results–it has to get into the minds of people. Seeing the ads multiple times will attract them. Seeing it once, and they just move on.

    Great batch of nuggets Chuck!


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