Chuck’s MLM Weekly Wisdom # 18: January 7, 2015

Chuck’s MLM Weekly Wisdom # 18: January 7, 2015

Dear Network Marketer:

I hope you are happy and well.  Here is this week’s training.

# 1 The Quickest Way to Go Full Time in Network Marketing – Without a doubt, the quickest way to go full time in network marketing is to build an organization of retail customers first.  In most companies, you can earn a few grand per month with just 50-100 customers (individual results will vary).  On the other hand, to earn the same income from your downline, you would need a team with more than 1,000 people (if not more).  I truly believe everyone should have at least 20 customers.  Acquiring 50 to 100 customers is much better.  Before you go out and try to promote the business, spend some time to promote the products and get some customers.

# 2 The Fastest Way to Rank Advance – The fastest way to rank advance in your company is to help others rank advance.  Show each new person on your team how to get to the first rank, then the next rank and then the next rank.  Rather than focus all of your time teaching everyone how to be a Diamond, or top earner, spend your time teaching people how to rank advance.  You get promoted one rank at a time.  Before you spend all your time scheming how you will make it to the top ranks, make a plan on how you will get to the next rank.  Help each team member do the same thing.  The first rank advancement in your compensation plan is the most important one.  Teach everyone how to get to that rank and you will rank advance quickly.

# 3 Putting on the Blinders – Pick a good company and put on your blinders for a few years.  Stop switching companies and jumping around from one company to the next.  Find a company with products you are passionate about and make a commitment to build that company for at least a few years.  Sure, the grass always looks greener on the other side.  But the truth is the grass is greenest where you water it.  You won’t build any successful business in 90 days.  Every time you switch companies you start over.  Avoid the shiny objects at all costs.

# 4 Reading Program – Whether you like to read or not, you need a reading program.  If I could credit one thing to my success in life, it’s my personal development.  And most of my personal development came from books.  Make it a point to read at least 15 minutes per day.  You feed your body at least three times per day.  Why note feed your brain at least once a day?  You can check out our reading list to see our suggested titles.  I recommend you read books about network marketing, business, sales, marketing, communication, relationships, people skills and leadership.

# 5 The Power of Focus – I see so many folks trying to do WAY too many things at once.  They’re trying to build several businesses at once, doing several strategies at once, and diluting their efforts.  My best tip is to pick one company and to focus on one marketing strategy.  Rather than try to build your business 10 different ways, pick one method.  Once you are successful with that method, by all means diversify.  If you try to do too many things at once, you won’t get anywhere near the results you could get if you focused on one thing.

# 6 Sponsoring Up – Always keep your eyes and ears open for leaders.  Look for people with good people skills, a large sphere of influence, who are already successful, and are looking for some extra income.  Ultimately, look for people with leadership qualities.  Look for people who are good at what they do, work hard, and are respected by their peers.  These are the folks who would do very well in the business.

# 7 The Stats – Here are some stats I have learned from personal experience and by studying others.  If you have 100 people on your team, 50 will quit, 40 will be loyal product users, and 10 will do something to build the business.  1 or 2 of those 10 will build huge businesses of their own with or without you.  In addition, about 1 in every 30 people you sponsor will be a rock star.  If you want three rock stars you will need to sponsor 90 to 100 people personally.  Approximately 90% of your income will come from the efforts of one to three people on your team.

# 8 Building Depth – Width (personally sponsored folks) gives you immediate profitability.  Depth (people referred by others) gives you long-term security and profitability.  In the beginning, you will focus on building width, until you find three to five really serious people you can work with. At that point, shift your efforts to building depth by supporting and helping them build a large team.  In addition, always work at the bottom most point of any leg, with the newest, most excited distributor.  I’d personally rather have three legs, one hundred levels deep each, than have 300 legs on my frontline.

# 9 How to Motivate Others – There is nothing you can say that will permanently motivate anyone.  People are either self motivated or they aren’t.  That being said, the best way to motivate someone is from the bottom up.  You do that by working in depth with your team.  When you help someone on level 10 in your organization grow their business it automatically motivates the people on levels one through nine.  Light a fire in the basement to keep everyone motivated.  Keeping working at the bottom most point of each leg and you will naturally motivate the people above them.  Fear of loss is a great motivator.

# 10 Retaining People – One of the best skills you can develop is learning how to retain your team.  It does no good to sponsor 10 distributors or customers only to have them all quit.  Most people spend all their time, money and energy recruiting someone, but once they have them signed up, they abandon them and leave them to the wolves.  One of the best things you can do as a distributor and sponsor is to build a good relationship with your people.  Nurture them.  Support them.  Stay in touch frequently.  Send out a newsletter.  Do a weekly call.  Send out a weekly email.  Let them know you appreciate them.  The real money in your business comes from REPEAT orders.  Never forget that.

Have a great week!

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11 thoughts on “Chuck’s MLM Weekly Wisdom # 18: January 7, 2015

  1. Kristen

    I like your point about motivating everyone. I think that is a great strategy, starting at the bottom and motivating from there. That kind of goes hand in hand with the point before that about building depth.
    These are such useful tools in MLM marketing.
    Great weekly training post as usual, Chuck!

  2. Greg Boudonck

    You had also mentioned focus. I think that many of us take that too lightly anymore. I see so many humans completely out of focus, I believe it has become a worldwide problem.

    Many people have the notion they can take on many different things and have success with them all. What happens is burn out and only half done jobs. If we focus our attention on one thing, it will get done properly and there are many more chances of success.

    We all need to really look at this, because with today’s technology, it is easier than ever to lose focus. Time to close Facebook and go to work–LOL

      1. Greg Boudonck

        This is also one of my largest problems Chuck. I find myself attempting to do 2,3,or more jobs all at once, and it usually causes me problems. I have learned to use a better time management system, where I spend a set amount of time on one job. If it is complete or not after that time period, I close it and take a short break and go to the next job. With the ones I did not complete, I go back one by one if it means putting in extra time. By separating the jobs, there is less confusion, and they get done with 110% of my focus.

  3. Diamond Grant

    Understanding how to build a strong customer base and maintain those customers is essential to the growth of your MLM business. Customers are what keep the wheels spinning, even when your distributors are not necessarily performing at their best. The first step is to demonstrate that you have a product that is valuable. Once you do that, it is mainly just about good customer service skills. Being respectful, showing appreciation- steps like these keep your customers committed to you even during tough times and help maintain the security of your business.

  4. Greg Boudonck

    Another great list of wise nuggets Chuck.

    #1 seems like a no-brainer, but so many network marketers are intense about just getting distributors. If we push the products or services and get people liking them, we can then show them how to get them at a discount or even free by becoming a distributor.

    #5 is one that I have had to work on regularly. It is easy these days to get out of focus and start doing things that are not money making. Focusing on the priorities is very important.

    I also feel that keeping track of statistics is very important. By doing so, we can discover the changes we need to make.

    Thank you.

      1. Greg Boudonck

        No business at all will survive without customers. If a person was to really study the statistics, they would be adamant about gaining customers before distributors. Yes, having distributors under you can make the job go easier, but it is better profits when you have people who are consistently ordering products. The other thing is: it is easier to flip a customer into a distributor after they have used the products for some time. You just show them how they can get their products at reduced charges, or free.


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