Chuck’s MLM Weekly Wisdom # 16: December 26, 2014

Chuck’s MLM Weekly Wisdom # 16 – December 26, 2014

Dear Network Marketer:

Welcome to Chuck’s MLM Weekly Wisdom!  I hope you had a Merry Christmas.  Here are some helpful tips to help you grow your network marketing business.

# 1 How to Contact Your Warm Market – One of the best things you can do with your new distributors to help them contact their warm market is to have them send a personalized letter to their warm market.  Help them draft up an introductory letter that they can physically MAIL via USPS to everyone on their list. The letter should talk about why they joined the business, their goals, what they like about the business, and some information about the products.  The beauty of sending a letter in the mail is that it is EASY to do and their is NO rejection.  After they mail the letter, they can call each person and ask them if they know anyone who might be interested in learning more.

# 2 What to Do If Your Group Isn’t Growing – One of the best things you can do if your group isn’t growing is to get a new group!  You see, you can only get so much milk from one cow. What most distributors do is constantly try to motivate, train, help and inspire the few distributors in their group.  What they should be doing is adding new people to their group.  Rather than try to motivate and train people all the time, go out and find self-motivated people!  It will eliminate your frustration and help your business grow.

# 3 The Key to Making Money in MLM – The real key to making money in MLM is to have the long-term view.  Most successful distributors in most companies have been with the same company at least ten YEARS, if not longer.  Many of them took five to ten years to make it to the top level in the company.  Good things take time.  Have some patience.  Just because you stick with something long term doesn’t mean you will be successful or make money (yes, you still have to do the work), but it sure will help.  You won’t do very well if you keep switching companies every two to six months.  You won’t build a successful or profitable business of any kind in less than a year (not likely anyway). Be persistent and consistent and give yourself time to succeed.

# 4 Build Up Your Rolodex – One of the best tips I learned from Jordan Alder was to add one to two people to your rolodex every day.  Make it a point every day to meet someone new. When you are out and about living life, put a smile on your face and introduce yourself to new people. Don’t try to pitch them right away.  Just focus on making a new friend.  Get their business card, add them to your rolodex, and stay in touch minimum every 90 days. Meet just one new person a day for a year and you would have 365 people in your rolodex.

# 5 Mail Two Handwritten Notes per Day – Mail two handwritten notes or letters per day to people on your list.  It’s one of the best business moves you can make.  When was the last time someone sent you a handwritten note?  I might get one or two in the mail per YEAR, if I am lucky.  Sending a handwritten note is very effective, because it will get read!  This is a great way to improve your relationship with people on your list.  It’s also a great way to stand out in the crowd.

# 6 The Number One Skill to Develop – The # 1 skill you can develop if you really want to be successful in your business is to learn how to generate leads.  When you have a constant flow of new leads in your business, you will always have someone to share your products or business opportunity with.  There are so many ways to get leads.  Ideally, you want to pick a primary and secondary lead generation strategy and focus on those two things.  Don’t try and do too many things at once.  Master one or two strategies and you will be fine.

# 7 Magical Advice I Heard – Sponsor people who have never been in MLM before.  I recently read an article about an airline that doesn’t hire new flight attendants if they have experience as a flight attendant with another company.  Their reasoning was that they didn’t want people with bad habits.  They didn’t want people who already had a “paradigm” or “perception” about how things should be.  Instead, they wanted to train people with no experience.   I think this is a very good tip when it comes to network marketing.

# 8 The Magic Word – Today’s magic word is WHY.  When you talk to prospects make sure you tell them WHY they should partner with you and join your company.  Write down a list of five to ten things they get when they join, such as (1) a getting started training manual, (2) access to free weekly training calls, (3) two free shares in the first month’s COOP, (4) some free product samples, (5) help sponsoring their first 10 people, etc.  Be as specific as possible.  Don’t just tell people that they should join.  Make sure you have a good reason WHY they should join you and your company.

# 9 How Many Time Should I Follow Up with Someone? – You need to realize that most people will need minimum seven to twenty exposures before they will ever join your team.  Yes, some people will join on the first exposure, but not many.  I believe in following up with people until they buy, die, or ask you to stop.  You see, everyone will be a good prospect at some point in their life when the timing is right for them.  People’s situation changes.  People lose jobs, get divorced, change careers, etc.  If you don’t follow up, you are really missing out.  You need a long-term view of your business.  Make it a point to stay in touch with everyone your list at least once every 90 days.  Once a month is even better.

# 10  Creating Your Own Funded Proposal – I learned about the concept of a funded proposal from Mike Dillard, in his book “Magnetic Sponsoring.”  Funded proposals are when you sell something low cost to offset your advertising costs, and then offer your business opportunity on the back end.  Basically, you sell a low cost training course, book, eBook, CD, or anything else to your leads.  This offsets or eliminates your advertising costs so you can keep generating leads for free (or very low cost).  For example, I sell some CDs I created on eBay.  I also sell eBooks on this site.  When I do advertising, I don’t promote my business opportunity.  Instead, I give away something for free, and then use a one time offer for the leads that I generate.  I then offer my business opportunity to these same people a few weeks later.

Final Thoughts

I hope you learned some helpful tips in today’s training.  Have a great week and a Happy New Year!

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Chuck Holmes

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8 thoughts on “Chuck’s MLM Weekly Wisdom # 16: December 26, 2014

  1. Kristen

    I really liked tip #2. If your group is just not growing, get a new group. Now, if I were just reading your blog for the first time and I read that, it sounds a little harsh. But I’ve been following your blog for a while and you have been in this business for a while, so you know what you’re talking about, and it does make sense. Also, I don’t think that you should really ever stop recruiting members for your team. It should be a continued process.

    Reply
  2. Greg Boudonck

    I was rereading this great post and I came upon #8, the magic word and felt I needed to add to it. You mentioned that as sponsors, we need to explain and show the why. It is my belief that magic word can also be used with the prospect and with people you have already sponsored. When they have an objection, asking why will, in many cases find out the full reason why they are objecting to something. It gives us the whole truth so we can overcome that objection.

    With people that are already sponsored, maybe they are having a difficult time with something. Just asking them why will bring out everything so we can work on the main reason for the problem.

    Yes, why is a magic word.

    Reply
  3. Diamond Grant

    I really like the idea of sending a personalized letter to the warm market. Too many people rely on the internet and e-mails and so a personal letter makes a great impression. Plus, the likelihood of someone reading an email is much smaller than the likelihood of someone reading a letter. Everyone goes through their mail, but how many people really sit through and check out the dozens of emails they get? I know I am guilty of deleting messages without reading them and so other are likely to do the same.

    Reply
  4. Greg Boudonck

    This is a batch of great nuggets Chuck.

    I love that you explained about long term goals. Switching companies every 6 months will have a person thinking all MLMs are scams. There is no business where you just make money overnight.

    I also like the hand written note idea. there is just something about receiving mail that was hand written. just knowing the person took their time to do it gives a person a better reason to trust them.

    There is a “fine line” to #9. We need to follow up with people, but if it is too much, we come across as spammers. Finding that “happy” medium is important.

    Reply

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