Chuck’s MLM Weekly Wisdom # 14 – December 10, 2014

Chuck’s MLM Weekly Wisdom – December 10, 2014

Dear Network Marketer:

I hope you are happy, healthy and well.  Here is today’s training.

# 1 Social Media Tip – If you’re going to spend your time building your business via social media, you need a game plan.  Social media can be a huge time waster.  What you want to have is a detailed action plan in plan with the exact things you will do that day.  For instance, your action plan might include (1) send two friend requests, (2) leave comments in three groups, (3) send four private messages, and (4) post two updates on your fan page.  You should also set a time limit for social media.  Use your kitchen timer if necessary and stay disciplined.  The beauty of having a plan is you can get everything done in a quick amount of time and be productive. I’ve found that a lot of people waste a lot of time on social media when they don’t have a clear action plan.

# 2 Using Postcards – I am a big fan of postcards.  Yes, postcards cost money, but they can be a great tool to grow your business.  You can use your postcards to stay in touch with prospects you generated online.  You can use postcards to communicate with your team.  You can use postcards to generate new leads.  You can use postcards to inform people of specials you are doing.  The options really are endless.  You see, most emails never get open or read.  Most people screen their phone calls.  But just about everyone checks and reads their mail every single day.  If you want to get in touch with someone, the mail just might be the best way to do that.  Remember, how many phone calls and how many emails do you get a day compared to direct mail?  In 12 years of doing MLM, I’ve had less than 10 pieces of direct mail from other network marketers, but on the average day I get about 20 phone calls and 200 emails.  Just food for thought.

# 3 Turn Off Your Television – The average American watches AT LEAST three hours a television per today.  Some people watch even more than that.  This includes the same people on your team who tell you they don’t have time to build their business.  When was the last time the television helped you improve your financial future?  If anything, the television is a time waster.  Plus, most of the shows and movies you watch are filled with negative, crime and demotivating things.  Want to be depressed?  Just watch the news for thirty minutes!  One of the best things you can do is a make a commitment to turn off your television for a year or two while you are building your business. This will free up your time. Replace watching television with personal development, reading books, showing the plan and prospecting.  Do that and your business will grow!  Check out more of my time management tips.

# 4 Outsourcing – Outsourcing is a smart way to build your network marketing business.  So many people spend their $100 per hour time doing $10 per hour tasks.  That is a big mistake. One of the best things you can do is hire other people to help you with tasks you aren’t good at. For instance, you can hire someone to help you with your social media.  You can hire someone to clean your house or mow your lawn while you are building your business.  I always have three to five people working for me on tasks for me that I am not good at or don’t want to do. This frees up some of my time to focus on the money producing activities.  I encourage you to make a list of a few things that you could outsource and get started.  I should preface by telling you that you don’t need much money to do this.  I outsource most of my work on, which only costs me $5 per project.

# 5 Your Long Term Focus – One of the greatest skills I could teach you is to have a long term mindset.  To this day, I have not found ANY business model that was fast or easy money.  The truth is all businesses take time, money and hard work to become successful.  Most successful network marketers take five to ten YEARS to make it to the top ranks of their company.  This is five to ten years of persistent and consistent effort.  Rome wasn’t built in a day.  If you really want to be successful in this industry you need the long-term view.  That means you need to pick ONE company, a good company, and stick with it for the long haul.   Make sure that all of the business decisions you make today are based upon what’s best for you in the long-term.   I’d like to close this one with a quote from Mark Yarnell who said “it takes minimum of five years intense focus in one company to make the truly big money in network marketing.”

# 6 The Truth About Systems – Here’s a valuable lesson I learned from Mark Yarnell.  “Any system will work if you passionately approach a dozen or more new prospects each day with the greatest opportunity in free enterprise.”  He goes on to say that “I know dozens of people who are all building substantial downlines and no two are using the same strategy.”  He also said “no single system is duplicable for every personality type.”

My takeaway from all of this is that you need to come up with your own system that leverages your own natural talents and abilities AND you need to take massive action.  Only then will you succeed in network marketing.  You should also have a system that your new team members can use, but it would be much wiser to help each new member come up with a strategy that works for them.

# 7  How to Assess the Health of Your Business – So, how do you assess the health of your network marketing business?  Do you base it off the total amount of people on your team?  Or is it the total volume of your team?  Or, is it the total amount of people placing orders?  If I was going to answer this question, I would argue that you measure the health of your network marketing business by the total number of LEADERS in your team.  In other words, how many people on your team are out showing their own plans?  How many people are sponsoring others each month?  How many folks are independent of you and don’t need your help?  This is the true measure of how healthy your team is: the number of leaders.  Leaders are the ones that grow your business and produce most of your income and your new team members. Distributors come and go, but leaders stick with it and build it!  Make it a goal to grow and find leaders.  That’s where your long-term income and security will come from.

# 8 The Truth About Motivating Your Downline – It’s hard to motivate others.  You can temporarily motivate someone, but true motivation comes from within.  In most cases, people are either self motivated or they are not.  One great way to motivate your downline is to work in depth underneath them.  Light a fire in the basement to motivate everyone above them. Another good thing to do is look for “thirstier horses.”  Look for people who are already ambitious, self motivated and have a strong work ethic.  When you look around in society, this might be five to ten percent of the population.  These are the folks who you really want to recruit. Look for people who are already successful and self motivated.

# 9 The Truth About Duplication – To me, the idea of duplication sounds like a wonderful concept on paper, but the truth of the matter is MOST of your team will not duplicate.  Most of your team will not sponsor anyone, find one customer or even order consistently.  That is just the nature of the beast.  If you don’t believe me, just look at your downline report!  Typically, what happens is about five to ten percent of your team does 90% or more of the work.

Now, some leaders swear by duplication.  Others detest it.  I don’t think there is a right answer. To increase the odds of getting duplication on a massive scale, you need a system and game plan for your new reps.  Another strategy is to mass recruit until you find leaders who go out and duplicate your efforts.  In other words, throw enough mud on the wall and see what sticks. Another strategy is to build tap root legs in depth until you find leaders in depth.  At the end of the day, you need to decide what strategy you believe in and focus on that.  I personally believe in building tap root legs.

# 10 The Best Marketing Strategy – The best marketing strategy you can have is the one that works for you!  The truth is there are hundreds of ways to market and promote your network marketing business and get leads.  At the end of the day, you have to find a strategy that makes sense to you, that you feel comfortable with, and that you can master and stick with!  Some common strategies include the three foot rule, home parties, buying leads, social media, newspaper classified and online advertising.  Just remember that what works for you might not work for other people on your team!  Ideally, you need to know HOW to do different strategies so you can teach your team members something that works for them.

Thanks for reading today’s training.  Have a great week.

Best Regards,

Charles Holmes

(352) 503-4816

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9 thoughts on “Chuck’s MLM Weekly Wisdom # 14 – December 10, 2014

  1. Greg Boudonck

    I really love coming back to these weekly wisdom nuggets you have posted. I seem to pick up other information when I reread them. This time I zoned in on the business health aspect you spoke of in #7. Most network marketers and business people in general do not even consider the health of their business until the health is deteriorating. I believe a business should have health checkups regularly. Just as we do for our bodies, a business owner should do a health checkup on their business on a monthly basis. By doing so, they can make the needed changes to keep a healthy and happy network marketing business.

      1. Greg Boudonck

        That is a great system to know the health of your business. When you see areas that need improvement, my suggestion is to make changes one at a time and evaluate that change after 1-2 weeks. If it is making the desired results, perform your next fix. What often happens is: businesses make multiple changes all at once and when something goes wacky, they do not know which change caused it. It can also work with when something is going right, you don’t know what change made things work better. One at a time is the best way to go.

        1. chuckholmes Post author

          I personally like the idea of making small, continuous improvements in your business by tweaking things as you go. Those small little changes can really compound into something big over a period of a few months or years.

  2. Greg Boudonck

    As always, another great basket of wisdom nuggets Chuck. There are a couple of them that I feel I need to add to some, because they are very strong–Turn off the television! So TRUE! We don’t even have a television anymore. I have found that on average, many humans waste several hours every day because of television.

    Social media can be a great thing, but we need to be very careful not to get caught into the timw wasting trap that can happen on places like Facebook. The games can trap people and be worse than even the television set.

    Thank you again for sharing all these wise nuggets.

    1. Diamond Grant

      I’ve recently limited my television watching to only a couple (2) hours each day. I was not aware of how distracting the television was until I turned it off and made note of all the additional tasks I was able to complete. I used to be one of those “I’ll only watch this one show” types of people and then I would get sucked into another and another. Before I knew it I still hadn’t finished a task I should have completed within 45 minutes 3 hours later. Creating an office space where television is not an option is one great way to limit distractions and help you stay focused.

  3. Diamond Grant

    I really like your outline as far as creating a social media strategy. Social media can be such a large arena to navigate and it can easily be misused in a way that produces no real benefits. However, if you use social media as an outreach tool and outline your goals as you did above, I think you really could see some results when it comes to generating leads and establishing connections. Without a plan you are kind of just flailing around in the dark hoping to be successful, while a plan helps to ensure that success.


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