Chuck’s MLM Weekly Wisdom # 13 – December 3, 2014

Chuck’s MLM Weekly Wisdom # 13 – December 3, 2014

Dear Network Marketer:

As always, I hope you are happy, healthy and well.  Here is today’s training.

# 1 The Failure Rate in Our Industry – The failure rate in our industry is pretty high.  But you do have to keep things in perspective.  I’d bet that 9 out of 10 bloggers don’t make any money.  Nearly 9 in 10 affiliate marketers don’t make any money.  Most people who go to college never graduate.  Most people who become realtors never sell one house.  Most insurance agents never sell one policy.  Most people who buy a gym membership never even go to the gym once. Nearly 9 in 10 traditional businesses fail in their first five years.

Just because people fail in our industry does not mean the industry is bad.  It just is what it is.  If you really want to know the secret to success, study what the successful people do. Watch their actions.  See how they spend their time.  Don’t just look at the failure rate, look at the what the opportunity offers.

# 2 Be a Product of the Product – Use your company’s products (all of them).  I shouldn’t even have to tell you this.  Never, ever use a competitor’s product.  Be loyal to your product line.  Be your own best customer.  Be a product of the product.  By doing so you will learn the features and benefits of the products.  This will make you a product expert, and it will help you find more customers and distributors.  If the products don’t make sense, neither will the business.

# 3 Overcoming Your Fears – From the time you were a young child, you have been programmed to be fearful.  In school, you were taught that failing was bad, even though failing is a normal part of life.  You were taught to never talk to strangers.  You were taught to play it safe.  You were taught to “do as you are told” and never think outside the box.  As a result, you are now an adult filled with fear, and looking to play it safe.

To succeed in life, you are going to need to reprogram your thoughts.  You need to think like a winner if you ever want to be successful.  One of the best books I can recommend on how to do this is “How to Stop Worrying and Start Living” by Dale Carnegie.  This book helped me a lot and I know it can do the same for you.

# 4 Retail to Recruit – One of the best pieces of advice I’ve learned during the past twelve years was the concept of retailing to recruit.  Here’s what I’ve found: a happy customer will become a loyal customer.  And a loyal customer will keep reordering the products for a long time, whether they ever join the business or not.  A loyal customer will refer others to you. And there’s a good chance that your happy/loyal customer will eventually upgrade to a distributor to get a discount, to get their products for free or even to earn an extra income.

Most new distributors quit in 90 days.  It’s just a reality.  Many of these folks were looking for the “magic dust” which we all know doesn’t exist.  How much money could you make in your company with just 50 to 100 loyal customers who order every month?  Do the math.  I think you will be amazed at how lucrative it is to get customers.

# 5 The Power of Recognition – Some people will do more for recognition than they will for money.  Make sure that you recognize your team whenever possible, even for the smallest things.  Show people you appreciate them.  Send thank you notes; give out certificates and awards, and lots of praise.  When people feel recognized, they are motivated to work harder, in order to get even more recognition.  Since so few people get recognized in their jobs, you can make a big difference by doing it with your team.

# 6 The Urgent vs. the Vital – Everyone is busy.  I am.  So are you.  However, most people confuse busy with productive.  Anyone can be busy and most people are, but few folks are really productive.  If you want to be productive in MLM, you must be DISCIPLINED.  You must have set business hours and you must focus on the money producing activities.  Watching videos, reading articles and cleaning your office won’t help build your business.  Always focus on the vital tasks that will actually help grow your business.

# 7 Many Join But Only a Few Produce – This is a reality in ANY profession.  Ask any real estate broker, sales manager, or insurance broker how many of their folks produce.  You will quickly discover that 10-20 percent of the team produces 80 to 90 percent of the results.  The same holds true in MLM.  If you sponsor 10 people, one or two of them will produce most of the results and the others will do little to nothing.  There is very little you can do about that.  Accept it and work the numbers to your advantage.  To find five producers you will probably need to sponsor 50 to 100 people.

# 8 Never Sell On Social Media – When it comes to Facebook, Twitter, YouTube and other social media platforms, don’t make the mistake of puking your business and products all over other people.  No one really wants to be sold to on social media.  Posting spammy links all over your wall (and your friends’ wall) is a good way to lose friends.  Rather than trying to sell others, you should engage others.  Post pictures of you and your team.  Post pictures of you using the products.  Draw people in, rather than push people away.  Act like an educator, not a salesperson.

I hope these tips helped you.  I’ll talk to you again next week.

Best Regards,

Charles Holmes

(352) 503-4816

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11 thoughts on “Chuck’s MLM Weekly Wisdom # 13 – December 3, 2014

  1. Greg Boudonck

    You know Chuck, you say to never sell on Social Media. I have come to realize this is very true. Social Media can be used as an advertising tool, and you can lead people to your blog or capture page, but when you attempt to sell on social media, you will get recognition of being a “spammer” very quickly.

    Social media is a place for family and friend sharing. Much like a family reunion, you wouldn’t walk in trying to sell your goods and services. Don’t do it on social media either.

    I also like what you have to say about overcoming fears. We all have them and the only way to defeat them is to face your fears head on.

  2. Greg Boudonck

    It is amazing what can happen with people with just a little recognition. Some people are told all their lives that they can’t, they’re not able, and they won’t amount to anything. When a leader comes along and just pats them on the back and tells them they are talented, suddenly magic happens.

    Case in point. Maggie has a nephew who is home-schooled. Here in Puerto Rico, home-schooling is still looked at in negative aspects. So many others treat this boy as if he is stupid. Personally, I think he is more intelligent than the majority of them. I told him so, but I could tell he just didn’t believe it, because he has been told different for so long. I just published a book that I needed a good cover for. I knew this boy had talent with manipulating pictures. I told him what I needed and that I believed in him; and that I would pay him.

    The book is now available on Amazon and that boy has his name next to mine for developing the cover. I wonder what those people think now. I now see a whole new attitude in him.

    As leaders, we need to look for opportunities such as this to lift others which will also help us too.

    By the way, the book is titled Escaping Hades.

  3. Greg Boudonck

    I have found that I can pick up more wisdom by going back and reading these posts every once in awhile.

    I was really thinking about the advice of overcoming fears. I have had my share of fears in life, and I discovered the only way to overcome a fear is to just do it. I was frightened of water at a young age. I did not want to learn to swim until a teacher, Mr Lafleur just explained to me to “jump in the deep end,” and he wouldn’t let me drown. Now I love swimming. I was scared of roller coasters until I got on one.

    The only way to overcome a fear is to face it head on.

    1. Diamond Grant

      I too find myself coming back to the posts Charles creates on this blog from time to time. Even though I do consider myself pretty knowledgeable, I am always interested in enhancing my knowledge and growing as a person and business woman as well. I bookmark/favorite certain pages so that I can refresh my memory; especially when it comes to subjects that I struggling with. I also like to consult the posts where Charles offers reading material because I am always looking for a new book to gain some insight from.

      We have to be willing to soak up all the information we can so we can be the best within our industry and then pass that knowledge and information down to others so they can grow too.

  4. Diamond Grant

    #2 is so true. It amazes me how frequently I come across someone in MLM who doesn’t exclusively use their own company’s products. How can you adequately and convincingly motivate another person to use/buy your products when you aren’t using them. Believe it or not people can spot when you are not being genuine about your love for a product. So if there is something about your product that would keep you from being an exclusive user, chances are you are behind the wrong product to start with.

  5. Greg Boudonck

    Some more great wisdom Chuck; thank you.

    I believe that if we as humans looked at failure rates no matter what we are attempting to control our decisions on trying, be it snow skiing, marathon running, MLM, etc… none of us would even try. It would be a sad world. If we just keep sayin we CAN succeed, we will.

    I also love your statement about not selling on social media. I need to heed that advice. It is easy to become a spam artist.

    Thanks for this batch of weekly wisdom….I needed that.


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