Chuck’s MLM Weekly Wisdom # 13 – December 3, 2014
Dear Network Marketer:
As always, I hope you are happy, healthy and well. Here is today’s training.
# 1 The Failure Rate in Our Industry – The failure rate in our industry is pretty high. But you do have to keep things in perspective. I’d bet that 9 out of 10 bloggers don’t make any money. Nearly 9 in 10 affiliate marketers don’t make any money. Most people who go to college never graduate. Most people who become realtors never sell one house. Most insurance agents never sell one policy. Most people who buy a gym membership never even go to the gym once. Nearly 9 in 10 traditional businesses fail in their first five years.
Just because people fail in our industry does not mean the industry is bad. It just is what it is. If you really want to know the secret to success, study what the successful people do. Watch their actions. See how they spend their time. Don’t just look at the failure rate, look at the what the opportunity offers.
# 2 Be a Product of the Product – Use your company’s products (all of them). I shouldn’t even have to tell you this. Never, ever use a competitor’s product. Be loyal to your product line. Be your own best customer. Be a product of the product. By doing so you will learn the features and benefits of the products. This will make you a product expert, and it will help you find more customers and distributors. If the products don’t make sense, neither will the business.
# 3 Overcoming Your Fears – From the time you were a young child, you have been programmed to be fearful. In school, you were taught that failing was bad, even though failing is a normal part of life. You were taught to never talk to strangers. You were taught to play it safe. You were taught to “do as you are told” and never think outside the box. As a result, you are now an adult filled with fear, and looking to play it safe.
To succeed in life, you are going to need to reprogram your thoughts. You need to think like a winner if you ever want to be successful. One of the best books I can recommend on how to do this is “How to Stop Worrying and Start Living” by Dale Carnegie. This book helped me a lot and I know it can do the same for you.
# 4 Retail to Recruit – One of the best pieces of advice I’ve learned during the past twelve years was the concept of retailing to recruit. Here’s what I’ve found: a happy customer will become a loyal customer. And a loyal customer will keep reordering the products for a long time, whether they ever join the business or not. A loyal customer will refer others to you. And there’s a good chance that your happy/loyal customer will eventually upgrade to a distributor to get a discount, to get their products for free or even to earn an extra income.
Most new distributors quit in 90 days. It’s just a reality. Many of these folks were looking for the “magic dust” which we all know doesn’t exist. How much money could you make in your company with just 50 to 100 loyal customers who order every month? Do the math. I think you will be amazed at how lucrative it is to get customers.
# 5 The Power of Recognition – Some people will do more for recognition than they will for money. Make sure that you recognize your team whenever possible, even for the smallest things. Show people you appreciate them. Send thank you notes; give out certificates and awards, and lots of praise. When people feel recognized, they are motivated to work harder, in order to get even more recognition. Since so few people get recognized in their jobs, you can make a big difference by doing it with your team.
# 6 The Urgent vs. the Vital – Everyone is busy. I am. So are you. However, most people confuse busy with productive. Anyone can be busy and most people are, but few folks are really productive. If you want to be productive in MLM, you must be DISCIPLINED. You must have set business hours and you must focus on the money producing activities. Watching videos, reading articles and cleaning your office won’t help build your business. Always focus on the vital tasks that will actually help grow your business.
# 7 Many Join But Only a Few Produce – This is a reality in ANY profession. Ask any real estate broker, sales manager, or insurance broker how many of their folks produce. You will quickly discover that 10-20 percent of the team produces 80 to 90 percent of the results. The same holds true in MLM. If you sponsor 10 people, one or two of them will produce most of the results and the others will do little to nothing. There is very little you can do about that. Accept it and work the numbers to your advantage. To find five producers you will probably need to sponsor 50 to 100 people.
# 8 Never Sell On Social Media – When it comes to Facebook, Twitter, YouTube and other social media platforms, don’t make the mistake of puking your business and products all over other people. No one really wants to be sold to on social media. Posting spammy links all over your wall (and your friends’ wall) is a good way to lose friends. Rather than trying to sell others, you should engage others. Post pictures of you and your team. Post pictures of you using the products. Draw people in, rather than push people away. Act like an educator, not a salesperson.
I hope these tips helped you. I’ll talk to you again next week.