Chuck’s MLM Weekly Wisdom # 12 – November 28, 2014
Dear Network Marketer:
I hope you had a Happy Thanksgiving. Here are some tips to grow your network marketing business.
# 1 Look for connected people – We all know people who are connectors. These are influential people that others know, like and trust. They are typically social butterflies, and when they talk others listen. These are the folks you really want to sponsor into your business. These are the folks who can build large teams fast. Make a list of the top five most influential people you know and give them a call. Send them a few free product samples. Write them a personal note and include your business card. Sponsoring even one of these folks can totally transform your business. Learn more about the best type of people to sponsor.
# 2 Your 18-24 month plan – Contrary to what many people think, this is not a get rich quick industry. Everyone needs an 18 to 24 month commitment and game plan for their business. Trying the business out for a few months to see what happens is a recipe for failure. You wouldn’t get married and try it out for a few months or dabble with it. You wouldn’t spend $100k to open a restaurant and “see how it goes.”
Ultimately, you need to commit to your business for the long-term if you want it to work. At a bare bones minimum, make a commitment to stick with one company for 24 months and ignore all other business opportunities and shiny objects during that time. Make a commitment to work your business 30 to 60 minutes a day for at least two years and you will be amazed at what you can accomplish. Have realistic expectations, set goals, and do something every day to build your business.
# 3 Use your own talents and abilities – Everyone is wired differently. We all have different natural talents and abilities. We all have different personalities, strengths, and skills. What works for one person to grow their business might not work for another person. Your real key to success is to make a list of your talents and skills and then find a way to use those talents and skills to grow your business. For instance, I love to write. So I blog to build my business. Other people are social butterflies, so using the three foot rule works for them. Others like to do public speaking, so they can do public speaking to grow their business. Study any top earner and you will see that they all built their business differently from each other.
# 4 It’s worth it, but it’s not easy – Nothing in life worth accomplishing is fast or easy. Even though lots of internet ads promise you fast or easy money, business doesn’t work that way. Ask any successful person in any industry, and they will tell you that their journey to the top was a struggle, that there were tons of challenges and setbacks along the way. They had hundreds of reasons to quit, but they stuck with it anyway. Building your business is very simple (just work the numbers), but it is far from easy. If you’re looking for something easy, just stay in a job. Here are five reasons not to quit your company.
# 5 Build from the bottom up – I learned this from my mentor Don Failla. He preaches the importance of building depth by working at the bottom most level in your organization. He taught me that if you work on level 20 in your group, you automatically motivate the 19 levels of people above them. I agree. Most folks spend all their time working on their pay level, or their front line. It’s much smarter to build depth and work at the bottom of each leg. Don refers to this as upward motivation. I’ve found it works well for me and I know it can work for you too. You can learn more about it by reading The 45 Second Presentation.
# 6 All of my 100% people come in depth – I watched a video on YouTube the other day by a top earner in another company. He talks about how 100% of his serious people come in depth. In other words, no one he personally sponsored was “all in” with the business. He helped all of his new people sponsor a few, who sponsored a few, who sponsored a few. Eventually, he found his key leaders several levels deep in his group. The moral of this story is that people will lead you to other people. You never know where or when your winners will show up in your group. Support everyone. Help everyone. And let people lead you to people.
# 7 Keep doing what you said you would do, after the enthusiasm fades – MLM is like dating. The first few dates are always fun and exciting. But at some point that initial enthusiasm fades. I’ve found that anyone can be excited about the business for 30 to 90 days. It’s what they do AFTER their initial enthusiasm fades that will determine whether or not they are successful with the business. One of the reasons we have so many MLM Junkies in this industry is that people are looking for something “fast and easy.” They keep jumping from company to company with hopes of making it big and looking forward to that excitement of a new business. No matter what type of business you own (MLM or not) there will come a point in time where the initial excitement fades.
# 8 Don’t try to turn people into something they’re not – You’ve probably heard the saying you can lead a horse to water but you can’t make him drink. This is so true. If you’re like me, you will want success for your team members more than they want it for themselves. It’s frustrating, but it’s truth. Your odds of turning a follower or non-producer into a leader or producer is very slim. Instead, your job is to work with the willing. You can only motivate someone so much. If they haven’t made the decision to sell out and make it happen, nothing you will do or say will really motivate them, or keep them motivated.
# 9 Nothing will happen as quick as you want it to – This is one of the hardest lessons I have learned in this business. We all expect things to fall in place and happen quickly. I’ve since learned that nothing goes as planned and success always takes longer than we expected. You have to remember that businesses (of any kind) take time to build. You won’t get rich overnight. It will probably take you 2-3 times longer than you expected to reach your goals. Don’t let that stop you though. As long as you are doing the money making activities consistently, you will eventually make it. Make sure that your goals match your actions. Don’t expect to be a big producer quickly if you aren’t talking to at least 20-30 people a day.
# 10 90% of your frustration happens because you can’t get others to do what you want them to do – I’ve always been frustrated when I couldn’t get my team to perform. The truth of the matter is “everyone is their own independent business owner.” People will do what they want. In most cases, you will want success for your team members more than they want it for themselves. You just have to accept this. Realize from this day forward that you have no control over what others do. There’s nothing you can do to keep someone motivated and get them to build their business. You can coach them, help them and support them, but if they aren’t committed, it won’t matter much. When it comes to people on my team, I have zero expectation that anyone will do anything. That way I a never disappointed.
Thanks for reading my Weekly Wisdom. I hope you have a great weekend. If you have questions or need help, give me a call at (352) 503-4816.