Chuck’s MLM Weekly Wisdom # 10 – November 24, 2104
Dear Network Marketer:
# 1 Recruiting is about providing value – After 12 years of recruiting, I’ve found this to be true. What separates a good recruiter from someone who can’t even sponsor their spouse or parent? Other than working the numbers, I personally believe it boils down to the value you offer your prospect.
Think about when you are dealing with a real estate agent. No one wants to work with a realtor who has never sold a home before. No one wants to hire an amateur or work with someone who is clueless. Everyone wants to work with the best, the person with the great reputation and proven experience.
To become that person you need to hone your skills. You need to increase your value, so you have something to offer your prospect. Your MLM Prospect is going to look at you and ask themselves the question: “can this person help me?” You want to make sure your prospect looks at you and thinks you are a professional and are good at what you do. Do that and you will close more prospects.
# 2 Just because someone buys a starter kit doesn’t mean they are serious – This is another lesson that took me a long time to learn. You have to realize that just because someone joins and buys the most expensive starter kit your company offers, doesn’t mean they are serious about the business. People buy things for a variety of reasons.
The only way to know if someone is really serious is by watching their actions. If they are still working their business consistently 18 months from now, you know you have someone serious. Never judge a distributor as being serious based upon what they say or buy. The only thing you need to watch is their actions. Actions speak louder than words. If they aren’t sponsoring new people each week, or each month, move on and work with someone else.
# 3 X number or contacts equals X number of prospects equals X number of new customers and distributors equals X number of dollars – This is a formula for success in network marketing. Everyone’s numbers are different. In the beginning, you will have to work through more numbers to sponsor more distributors because you lack the skills.
Here’s a realistic formula for success as I see it (individual results will vary). Contact 14 people each week to schedule three presentations to sponsor one new distributor. That means that if you contact two people a day, seven days a week, you should be able to give three presentations each week and sponsor one new distributor per week. You can easily do this in five to ten hours per week.
It really is that simple. Show me anyone who is struggling in the industry and I will show you someone who is NOT working the numbers. I’ve never met anyone who contacted two people a day, seven days a week, for two years that did not have a large group!
# 4 Be okay with people who aren’t committed – The quicker you accept the fact that at least 90% of your team is not committed to building a big business, like you are, the better off you will be. This is something that still drives me crazy. Sometimes I want success more for my team members than they want it for themselves. You just have to realize that MOST people will not do the work it takes to become successful.
Most of your team members will be part-timers or some-timers or no-timers. There is literally nothing you can do to get them to commit, so the best thing you can do is support them, but move on and work with someone who is really committed. 90% of your income will come from one to three people on your team anyway. Spend your time looking for those folks.
# 5 Get good at inviting, let others sell – Contrary to what you might think, I am NOT a salesperson. In fact, I hate selling. I have no desire to pressure someone, chase someone or try to convince someone that what I have is for them. That’s why I let others (or technology) sell for me. If anything, I let my website, emails and videos do most of the selling for me. I simply sift and sort through people, answer questions and point people in the right direction.
One of the greatest skills you can develop is your ability to invite others to watch a presentation. Leverage your sponsor, upline, video or audio presentation to share the information and let the information, or other person, sell for you. Anyone in your upline who is serious will gladly help you close people if you can invite them to a presentation.
# 6 You grow a large business by working with the 10% – Since you now know that most of your team is not committed to building a big business, the smartest thing you can do is work with the 10% of your team who are committed and want to build a large business. These 10% of the folks in your team will sponsor 90% or more of your organization. Help them. Support them. Schedule three ways calls with them. Drive to meetings with them. Attend events with them. Build friendships with them. This is where your big money will come from.
# 7 Show up every day no matter what – CONSISTENT AND PERSISTENT. These are quite perhaps the two most important words if you want to be successful in your network marketing business. You have to realize that you’re not going to build a successful business of any kind in less than a COUPLE YEARS.
You have to make time every day for the business. Heck, you make time to eat, sleep and go to work every day. Why not be disciplined enough to set aside 30 to 60 minutes a day, every day, 7 days a week to build your MLM business?
The truth is your business will not grow on its own. It’s like grass. You have to water it frequently. I’ve never met one person who failed in our industry who worked their business (money producing activities) at least 30-60 minutes a day, every day, for a couple years. Working your business an hour this week, or an hour next week is fine if you’re just looking to make a few dollars or get your products free, but you will never build a big business doing that.
# 8 Monkey see, monkey do – Your team is always watching you. If you expect your team to do anything at all, you have to lead by example. You can’t just sponsor 2-5 people and then sit back and wait for them to do the same thing. Set a good example. Stay out in the trenches and never stop. Show your team what they should be doing by your actions. People will do what you do, not what you say.
# 9 Stop looking for the tactics – People spend hundreds of hours online looking for the secret way to talk build their business. They want to know how to talk to people, what to say, how to close, etc. What people don’t realize is that the best way to learn something is by doing it.
You can study something until the cows come home, but it won’t help you at all unless you make the time to apply what you learn. One of the best things you can do is just roll up your sleeves and get to work. You will learn more phone skills by doing 100 calls than you ever will by reading books or watching videos about how to talk to people on the phone.
I hope you enjoyed today’s training.
(352) 503-4816 eastern
Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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