Chuck’s MLM Weekly Wisdom # 10 – November 24, 2014

Chuck’s MLM Weekly Wisdom # 10 – November 24, 2104

Dear Network Marketer:

# 1 Recruiting is about providing value – After 12 years of recruiting, I’ve found this to be true.  What separates a good recruiter from someone who can’t even sponsor their spouse or parent?  Other than working the numbers, I personally believe it boils down to the value you offer your prospect.

Think about when you are dealing with a real estate agent.  No one wants to work with a realtor who has never sold a home before.  No one wants to hire an amateur or work with someone who is clueless. Everyone wants to work with the best, the person with the great reputation and proven experience.

To become that person you need to hone your skills.  You need to increase your value, so you have something to offer your prospect.  Your MLM Prospect is going to look at you and ask themselves the question: “can this person help me?”  You want to make sure your prospect looks at you and thinks you are a professional and are good at what you do.  Do that and you will close more prospects.

# 2 Just because someone buys a starter kit doesn’t mean they are serious – This is another lesson that took me a long time to learn.  You have to realize that just because someone joins and buys the most expensive starter kit your company offers, doesn’t mean they are serious about the business.  People buy things for a variety of reasons.

The only way to know if someone is really serious is by watching their actions.  If they are still working their business consistently 18 months from now, you know you have someone serious.  Never judge a distributor as being serious based upon what they say or buy.  The only thing you need to watch is their actions.  Actions speak louder than words.  If they aren’t sponsoring new people each week, or each month, move on and work with someone else.

# 3 X number or contacts equals X number of prospects equals X number of new customers and distributors equals X number of dollars – This is a formula for success in network marketing.  Everyone’s numbers are different.  In the beginning, you will have to work through more numbers to sponsor more distributors because you lack the skills.

Here’s a realistic formula for success as I see it (individual results will vary).  Contact 14 people each week to schedule three presentations to sponsor one new distributor.  That means that if you contact two people a day, seven days a week, you should be able to give three presentations each week and sponsor one new distributor per week.  You can easily do this in five to ten hours per week.

It really is that simple.  Show me anyone who is struggling in the industry and I will show you someone who is NOT working the numbers.  I’ve never met anyone who contacted two people a day, seven days a week, for two years that did not have a large group!

# 4 Be okay with people who aren’t committed – The quicker you accept the fact that at least 90% of your team is not committed to building a big business, like you are, the better off you will be.  This is something that still drives me crazy.  Sometimes I want success more for my team members than they want it for themselves.  You just have to realize that MOST people will not do the work it takes to become successful.

Most of your team members will be part-timers or some-timers or no-timers.  There is literally nothing you can do to get them to commit, so the best thing you can do is support them, but move on and work with someone who is really committed.  90% of your income will come from one to three people on your team anyway. Spend your time looking for those folks.

# 5 Get good at inviting, let others sell – Contrary to what you might think, I am NOT a salesperson.  In fact, I hate selling.  I have no desire to pressure someone, chase someone or try to convince someone that what I have is for them.  That’s why I let others (or technology) sell for me.  If anything, I let my website, emails and videos do most of the selling for me.  I simply sift and sort through people, answer questions and point people in the right direction.

One of the greatest skills you can develop is your ability to invite others to watch a presentation.  Leverage your sponsor, upline, video or audio presentation to share the information and let the information, or other person, sell for you.  Anyone in your upline who is serious will gladly help you close people if you can invite them to a presentation.

# 6 You grow a large business by working with the 10% – Since you now know that most of your team is not committed to building a big business, the smartest thing you can do is work with the 10% of your team who are committed and want to build a large business.  These 10% of the folks in your team will sponsor 90% or more of your organization.  Help them.  Support them.  Schedule three ways calls with them.  Drive to meetings with them.  Attend events with them.  Build friendships with them.  This is where your big money will come from.

# 7 Show up every day no matter whatCONSISTENT AND PERSISTENT.  These are quite perhaps the two most important words if you want to be successful in your network marketing business.  You have to realize that you’re not going to build a successful business of any kind in less than a COUPLE YEARS.

You have to make time every day for the business.  Heck, you make time to eat, sleep and go to work every day.  Why not be disciplined enough to set aside 30 to 60 minutes a day, every day, 7 days a week to build your MLM business?

The truth is your business will not grow on its own.  It’s like grass.  You have to water it frequently.  I’ve never met one person who failed in our industry who worked their business (money producing activities) at least 30-60 minutes a day, every day, for a couple years.  Working your business an hour this week, or an hour next week is fine if you’re just looking to make a few dollars or get your products free, but you will never build a big business doing that.

# 8 Monkey see, monkey do – Your team is always watching you.  If you expect your team to do anything at all, you have to lead by example.  You can’t just sponsor 2-5 people and then sit back and wait for them to do the same thing.  Set a good example.  Stay out in the trenches and never stop.  Show your team what they should be doing by your actions.  People will do what you do, not what you say.

# 9 Stop looking for the tactics – People spend hundreds of hours online looking for the secret way to talk build their business.  They want to know how to talk to people, what to say, how to close, etc.  What people don’t realize is that the best way to learn something is by doing it.

You can study something until the cows come home, but it won’t help you at all unless you make the time to apply what you learn.  One of the best things you can do is just roll up your sleeves and get to work.  You will learn more phone skills by doing 100 calls than you ever will by reading books or watching videos about how to talk to people on the phone.

I hope you enjoyed today’s training.

Best Regards,

Charles Holmes

(352) 503-4816 eastern

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10 thoughts on “Chuck’s MLM Weekly Wisdom # 10 – November 24, 2014

  1. Greg Boudonck

    After rereading this post, I landed on #9 and it really sank in today. It is true that many of us are always trying to use other people’s systems and tactics. Yes, we can learn from them, but we need to find our own system that works best for us. In many cases, it could be a mixture of other people’s ideas, but we need to find what works for us.

    As you stated, there is only one way to do this…Get out and do it. Try new things until you find what works for you.

    This was a great reminder to something I have known for quite some time.

    1. Diamond Grant

      I think people are so eager to use other people’s systems and tactics because they have seen those people succeed using those tactics and systems. And while there is nothing wrong with using their systems as a guideline or a starting point, it really is about finding what best fits us while producing the best results.

      Sometimes it is a combination of different tactics and sometimes we have to create our own methods. There is no one solitary right way to succeed, so you shouldn’t be afraid to try different strategies before settling on one that may or may not be the best for you.

  2. Diamond Grant

    I remember several instances of disappointment when people bought starter kits and I got so hopeful only to realize they had little/no real interest in becoming a member of my team. I kind of felt faked out and confused. Why would someone spend money on something if they are not really interested in participating? But people have their reasons, some of which won’t make sense to you. The biggest feedback I’ve heard is that buying the starter pack made them realize how much work it was going to be or how much they just weren’t interested.

    1. Greg Boudonck

      I think what really happens in many cases when someone buys a starter kit and then you don’t hear from them again is the response they received from people close to them. It may have been their spouse, or another family member. Maybe some friend said some things about them being stupid or anything on those lines.

      It is my opinion that when a person buys a starter kit, the sponsor needs to stay in close contact for the first few days. Ask the new member what their friends and family are saying, and then explain your story. If they know you faced similar circumstances, it will make staying involved easier.

  3. Greg Boudonck

    Consistent and persistent is one of the names of the game. You hit a nail on the head with this. Just showing up and following the steps will achieve great things. The Monkey see, Monkey do wisdom is also something we all need to heed. No matter if it is good or bad, our prospects are watching us. They will follow our patterns, so if we want them doing things a certain way, we need to make sure we are doing them that way.

  4. Ainoon

    Very helpful, Charles. I love to listen to all your advice because I’m NEW in network marketing and I love it. I have dismissed these ideas so many times but somehow you just planted the seed in a different way. There will always be a better way to do things. It’s our job to try them all out until we find out what it is…


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