In today’s post, I’m going to share some advice I learned from Cesar Rodriguez. Cesar Rodriguez is a popular network marketing trainer. He offers different training courses, videos, and speaks at many live events. Although I have never met him personally, I’ve followed his training for at least five to six years now.
Cesar Rodriguez published a YouTube video titled Why People Quit & How to Act! I’ve watched that video at least 20 times now and learn something new every time I re-watch it. What I want to do in the paragraphs below is share some of my favorite lessons from the video.
This information is NOT transcribed from the audio. I just took notes on my computer while he was talking. Some of these lessons are actual quotes and others are simply paraphrased. The information from the video is in BOLD. I also add my own two cents after each of the lessons.
I hope you get as much value from this training video as I did.
Cesar Rodriguez: Why People Quit & How to Act!
# 1: People are going to leave. People are going to quit. People are going to cancel.
This is a business of attrition. Do not take it personal when people quit. You don’t need everyone to stay to build a big team and big income. No matter what you do to help people, at least 75 to 80 percent of your team will quit each year.
# 2: It’s emotional when people quit. You were best friends one day. They were fired up and excited and a few days later they quit.
Be emotionally detached from what others say and do in the business. Hope for the best, but expect everyone to do nothing with the business. That way you are never disappointed.
# 3: The reason we can make the amount of money we do is because we must deal with people. People are crazy. They will lie, quit, and disappoint you.
Dealing with people is not always easy. If you want to earn a lot of money in our industry you must work on your people skills and you must become a servant leader. The more people you serve, and the better you do it, the more money you will earn in the industry.
# 4: Not everyone is met to be with you your entire life. Some people are simply there to grow and mold you.
We all have friends and associates we no longer associate with, for whatever reason. Learn from each person you meet and keep in mind, not everyone will be with you your entire journey.
# 5: You have two options when people quit. You can get emotional and be sad, or you can be happy, and move on.
Always keep your vision and why in front of you and focus on what you can do and what you can control. That is the key to mental balance in our industry. Do not let other people’s actions dictate how you feel about the business. The last thing you want to be is an emotional roller coaster, with constant ups and downs.
# 6: Someone who quit has a negative energy. The quicker you disassociate with that negative energy, the better.
Surround yourself with positive, supportive people who uplift and encourage you. Positive attracts and negative repels. Monitor your energy level at all times and do not go down the rabbit hole of negativity.
# 7: If people aren’t canceling dropping out, and quitting, you aren’t building fast enough or big enough.
Our business is a business of speed and momentum. It’s about taking all out massive action for 90-days and bringing in a bunch of new people during that time. As you do that, you will make a mess. Many of those people will cancel their auto-ship and account. Press on. Keep recruiting and keep building and everything will sort itself out.
# 8: If you are focused on pleasing people, you can’t be a leader.
Your job is to set a good example for others to follow. No matter what you say or do you will not please everyone. Your job is to be respected, not liked, so focus on that.
# 9: You must constantly push forward and keep moving.
Always do the things you want your team to do. Always focus on the income producing activities. Stay in production mode and avoid management mode at all costs.
# 10: Am I going to let someone who quit determine my energy level or make me want to quit or cancel?
Take control of your own attitude, mindset, and business. Do not let what others say or do dictate how you feel about YOUR business.
# 11: You need people, but you don’t need that person. To get the top you must help a lot of people, but you don’t have to help anyone specifically.
Do not get attached to the people you prospect or the people you sponsor. You can’t control who gets in and who doesn’t. You can’t control who builds it big and who quits. Stop trying. Just work the numbers and let the numbers sort everything out for you.
# 12: I’m running a marathon and am looking for people who want to cross the finish line with me.
Not everyone who starts the race with you will finish the race with you. Run with the runners. Walk with the walkers. And crawl with the crawlers.
# 13: I don’t want everyone to be successful, but I do want everyone to have a great experience.
At the end of the day, each person on your team is their own CEO and is responsible for their own success. You can’t make anyone successful in the business. That’s their responsibility. Your job is to set the pace, be accessible and helpful, and encourage your new person. They still must put in the work.
# 14: It’s not the blowing of the wind, it’s the set of your sails.
Every adversity is an opportunity for a comeback. There are ups and downs in business and life. How you react to the situation is more important than the situation itself.
# 15: You always find what you look for. Choose wisely.
If you look for a reason to quit, you will find a reason. If you look for a reason to stay, you will find a reason. Focus on the positive.
# 16: Many people are looking for something to justify their inactivity or lack of results.
It’s normal for people to blame other people or circumstances justifying why they quit or did not perform in the business. Don’t expect people to man up or woman up and accept 100% responsibility for their business. Most won’t. We live in a victim society where people love to play the Blame Game. Don’t subscribe to that way of thinking.
# 17: If you set your mind on winning, and see your commitment through, you will overcome any obstacle you face.
Focus on what you want, not what you don’t want. Have a big why that makes you cry and have tunnel vision until you achieve it.
# 18: If you think the reason you aren’t successful is anything but you, you will never be successful.
Successful people take 100% ownership of their thoughts and actions. There are no successful victims.
# 19: It’s not about the company, opportunity, products, or compensation plan. It’s about taking responsibility of your own success.
You are the X Factor. There are people who fail, and people who succeed, in every company in our industry. If you want success, it’s your job to learn the skills and put in the work. Anyone can, but most people won’t. It’s your choice.
# 20: When someone on your team quits, know they were not meant to be with you forever.
Focus on the people who stay. And focus on winning and you will win and find other winners.
# 21: I’m not chasing them, I’m replacing them!
Have posture, be confident, and work with the people who stick around and produce. Spend your time where it is deserved.
# 22: Some will, some won’t, so what, next.
You are looking for people who are looking. It’s not your job to sell or convince people. A person convinced against their will is of the same opinion still!
# 23: Tell me yes or tell me no, but tell me quick, I’ve got to go.
This is good posture to have when talking with your prospects. Be in a hurry. Do not sound weak or desperate. Always ask for a decision.
# 24: Forget about the haters and people who cancel. They weren’t meant to be with you.
Focus on supporting and helping the people who do stay and the people who do build.
About Cesar
Here’s what I found about Cesar from his LinkedIn profile:
Cesar L. Rodriguez is a thought leader, professional speaker & coach to entrepreneurs, sales professionals, & network marketers. … In addition to his speaking and training career Cesar is a 7-figure annual earner & one of the Top 3 Producers in a company with over 500,000 representatives worldwide.
You can visit his website here.
Final Thoughts
In conclusion, Cesar Rodriguez is a popular and highly skilled network marketing trainer. Although I am in no way affiliated with him, I do endorse him as a trainer. You can learn a lot from listening to him.
What are your thoughts? What was your biggest takeaway from the Cesar Rodriguez training video? Leave a comment below to let me know what you think.
Chuck Holmes
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
Email: mrchuckholmes@gmail.com
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
People are crazy. Some people are just so difficult to get along with and do business with. Sometimes you need to cut your losses and just move forward.
Yes, that can be a wise move. I’ve also found that many difficult people turn out to be great customers and prospects if you can get through their sales barrier. That definitely takes patience and good people skills.
After reading this I will be following Cesar Rodriguez for sure. I love the realistic approach reflected in his words. I think at some level, we all need to hear what he explains in the video. Emotional detachment may not come easy to some of us but its a hard pill we all need to swallow if we want to thrive amidst the competition and grow. People come and go but those who are left behind must dissociate from the negativity and focus on what lies ahead. We cannot continue to dwell on trying to please everyone and what happens when we don’t. Rather we must focus on our goals if we want to excel
You hit the nail on the head with this comment. I’m glad you enjoyed the article and Cesar Rodriguez quotes.
Chuck, I love how both of you make comparisons between regular life (relationship for example) and business. I will continue reading all of your articles, I find this very helpful. You have noticed that you are not affiliated with Mr. Cesar, but I want to go ahead and give him huge props as well. I enjoyed his video so much and found it so inspirational. People will come and go, they will decide to leave you (relationships/business) and they will find 1000 excuses to do so because their sub-conscience won’t allow such an attack as they were quitters. Will that make you a quitter? Everything is in a mindset. We can’t magically earn money, we get paid to deal with people. And, to be honest, when working online you can choose the people you want to work with or for.
People are crazy. It’s okay though. I just meet people where they are at, treat everyone well, and work with the willing.
I took the time to watch Cesar’s video. He is definitely a no nonsense kind of guy. I like his style. Knowing that most people will quit will save you a lot of frustration in this business. People in our industry have crazy expectations. This business is like every other business. You must learn to deal with people, even crazy people. You must learn to sell. And you must realize that not everyone you talk with is going to do business with you, or keep doing business with you.
Cesar is definitely no B.S. That’s why I like his training so much. Like you said, people in our industry often have crazy expectations. They think they can sign up, do nothing, and the money will just start pouring in. Or they think they can replace their full-time job income, by working 1-2 hours per week. That’s not gonna happen in any industry. Having realistic expectations and being mentally tough are important if you want to survive in any type of new business.
Everyone I’ve know who has ever done MLM has quit. Most of them try it out for a few months and then decided it wasn’t for them. I like hearing Cesar talk about this. Having the right mindset is important if you want to succeed in any type of business, especially network marketing.
Yes, most people who join our industry do eventually quit. At least 90%. Maybe more. This happens for a lot of reasons. Not everyone is cut out for sales. Not everyone is cut out for entrepreneurship. Getting training on these things when someone is new to the industry, plus having realistic expectations, would make a huge difference on keeping more people in the industry.
I have been following Cesar for a while and I must admit that I have learned a lot from him. Over the years, I have learned that as a leader, you can’t please everybody. You can only do your best. Business should be business and emotions should not be attached. You will have to lose some for you to gain some.
Yes, you definitely can’t please everyone. I’ve tried. It always backfires.
Also, being emotionally detached from what each person says or does is critical. Otherwise, you are an emotional roller coaster in this business.
I love that guy, follow him on YouTube. He is right, it’s business, not personal. There are no emotions there and it should stay that way. You have to deal with all kinds of people and yes, sadly not everybody is gonna be your friend. But in business we have to learn how to work around and get what we want or we will never grow. So yes, we have to emotionally detach and disassociate with negativity sometimes. And just be leaders and push forward. Sometimes its just not meant to be and yes, we should definitely focus on people who are willing to stay and follow through with us.
I’m glad you follow Cesar, too. I’ve got mad respect for that guy.