Candle Direct Sales

What does the term candle direct sales refer to? I define it as the process of selling candles via the direct sales or multi-level marketing business model. And in case you don’t already know this, the candle direct sales industry is experiencing phenomenal growth.  More and more candle companies are joining the direct sales business model every year.

If you’ve ever considered starting your own candle business, but don’t want a traditional business, now is the time to do your investigative research and learn more about some of the leading direct sales candle companies.

Why do candles and direct sales go so well together? In my opinion, there are three good reasons that candles sell so well via the direct sales business model. They are:

1. Inexpensive: Just about anyone can afford candles. Most candles range from a couple dollars to forty dollars, depending on the style and manufacturer. This fits within most consumers’ budgets.

2. Commodity Item: Candles are a household item. Practically everyone has candles in their home. Most homes have several candles, if not more.

3. Short Product Life: Another great thing about candles is that they get used up and need to be reordered frequently. This can lead to repeat sales and additional commissions.

Many candle companies realize that it is cheaper (and wiser) to have an independent sales force, than it is to follow the traditional business route with employees and a large storefront. As a result, there are several large candle companies involved in the direct sales or multi-level marketing business. Some of the larger candle companies include:

• Scentsy

• PartyLite

• Mia Bella

• Eclipse Candle Company

• David Oreck Candle Company

• Ballymena

• Cierra Ashley

You can learn more about these candle companies by doing a quick internet search.

If you like candles, you should consider partnering up with a candle direct sales company. I think it’s much better than having a traditional candle business.  The major benefit of working with one of these direct selling companies is that you have the best of both worlds. You can be in business for yourself, but not be in business all by yourself. You will have a support team with the company and your sponsor. You won’t need a building, employees, insurance, a large capital investment or any of the other headaches of owning a traditional business.  Plus, you can leverage yourself through others.  This is the ultimate win-win.

Obviously, your key to success boils down to your ability to market and sell your products. If you don’t sell any candles, you won’t make any money. But if you are good at selling, you can earn a nice part-time or full-time income. And you can build your own sales team of independent distributors and earn a commission from their sales.  Try doing that in a regular business!  I think that’s a pretty good deal.

What are your thoughts?  What do you think about selling candles through the direct sales business model?  Leave a comment and let us know.  I look forward to hearing from you.

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5 thoughts on “Candle Direct Sales

  1. Kristen

    Oh how I love candles. I think that the direct sales of candles is a great business. I mean it’s been around for years, and people still use candles daily. I think the biggest obstacle would be pricing. Like someone stated in the comments, you can get candles for cheap, so you don’t want to charge too much but you still want to make a profit. I also think hosting home parties aids greatly in the sales of candles!

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  2. Greg Boudonck

    As a person who has a mate that spends a lot of money on candles, I can testify to the ease of selling them. If they have a great scent, and look nice, candles will sell themselves. The main thing I would say is to find a company that has prices that are competitive. I am not saying they need to be as cheap as a dollar store, but if the prices are way out of line, they will be harder to sell.

    I should probably get Maggie involved in a candle MLM. Maybe we could save some money on all the candles that we have in this house.

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  3. Faye

    I am a candle junkie: I order these things at every direct candle sales party I am invited to. Candles are a great product to sell. There is a huge range of scents, so everyone can be happy. (There are unscented, too.) They use up more quickly than cosmetics, so a loyal customer base would order more often than they would if you were selling make-up.

    Just choose a classy looking candle. Your customers will know that they are worth the money, and sales will be better.

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