What does the term candle direct sales refer to? I define it as the process of selling candles via the direct sales or multi-level marketing business model. And in case you don’t already know this, the candle direct sales industry is experiencing phenomenal growth. More and more candle companies are joining the direct sales business model every year.
If you’ve ever considered starting your own candle business, but don’t want a traditional business, now is the time to do your investigative research and learn more about some of the leading direct sales candle companies.
Why do candles and direct sales go so well together? In my opinion, there are three good reasons that candles sell so well via the direct sales business model. They are:
1. Inexpensive: Just about anyone can afford candles. Most candles range from a couple dollars to forty dollars, depending on the style and manufacturer. This fits within most consumers’ budgets.
2. Commodity Item: Candles are a household item. Practically everyone has candles in their home. Most homes have several candles, if not more.
3. Short Product Life: Another great thing about candles is that they get used up and need to be reordered frequently. This can lead to repeat sales and additional commissions.
Many candle companies realize that it is cheaper (and wiser) to have an independent sales force, than it is to follow the traditional business route with employees and a large storefront. As a result, there are several large candle companies involved in the direct sales or multi-level marketing business. Some of the larger candle companies include:
• Mia Bella
• Eclipse Candle Company
• David Oreck Candle Company
• Cierra Ashley
You can learn more about these candle companies by doing a quick internet search.
If you like candles, you should consider partnering up with a candle direct sales company. I think it’s much better than having a traditional candle business. The major benefit of working with one of these direct selling companies is that you have the best of both worlds. You can be in business for yourself, but not be in business all by yourself. You will have a support team with the company and your sponsor. You won’t need a building, employees, insurance, a large capital investment or any of the other headaches of owning a traditional business. Plus, you can leverage yourself through others. This is the ultimate win-win.
Obviously, your key to success boils down to your ability to market and sell your products. If you don’t sell any candles, you won’t make any money. But if you are good at selling, you can earn a nice part-time or full-time income. And you can build your own sales team of independent distributors and earn a commission from their sales. Try doing that in a regular business! I think that’s a pretty good deal.
What are your thoughts? What do you think about selling candles through the direct sales business model? Leave a comment and let us know. I look forward to hearing from you.